Creating A Data-Driven Culture For CX Excellence: ANZ Market Leaders Speak Up
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It takes a data-led culture to meet escalating consumer demands for what we want, when we want it. Researchers and customer experience (CX) experts from two market leaders in ANZ recently shared how organizations can overcome challenges to meet customer hopes, wants, and needs in the face of unrelenting market disruption. Here are excerpts from their conversation, which was part of a series of innovation broadcasts hosted by Pete Andrew, chief operating officer at SAP ANZ.
Behind every flawless customer experience are data-led business decisions connected company-wide.