Craftsman Ranks Highest in Lifestory Research 2021 America's Most Trusted® Study
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NEWPORT BEACH, Calif., Jan. 20, 2021 /PRNewswire/ -- Americans have turned to home repair to-do lists as a way to get things done at home during COVID-19. Consumers discovered that many do-it-yourself projects require traditional hand and power tools that can easily be bought online, according to the Lifestory Research 2021 America's Most Trusted® Study released today.
The increase of Americans tackling DIY home projects has given rise to attention to tool brands' reputation and integrity. According to the Lifestory Research 2021 America's Most Trusted® Tools Brand Study, brand trust is a primary criterion when people consider the purchase of a tool to use in the repair of their home.