Tuesday, 18 May 2021, 5:22 am
The craft beer scene in New Zealand has absolutely
exploded in recent years, with more producers popping up
than ever before. Ten years ago you, on a visit to the local
supermarket, there would only be three or four craft beers
available, hidden somewhere next to the wine in the
fridge.
These days, you’ll notice that many
supermarkets have whole chillers mainly dedicated to craft
beer. With so many options on the market, how can a company
stand out amongst the pack?
The answer that many
brewers are now turning to is creating innovative names and