The Vale cabinet voted on Monday, January 8, to sell the land at the Butts, where the former livestock market used to be.
Deputy council leader Lis Burnett said: “People travel outside of Cowbridge down to Bridgend or to Culverhouse Cross to do large food shops. We want to retain that spend in the town centre.
“[There is] ongoing work with the associated ‘agri-hub’ concept to serve the farming industry in the Vale of Glamorgan. Discussions continue with farming stakeholders and other interesting parties in how we can develop and establish an ‘agri-hub’.”
The land is owned by the council and will be marketed to developers as a potential site for “food retail use”, including a public car park.