BBC News
By Dearbail Jordan & Lucy Hooker
Business reporter, BBC News
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So-called "freedom day" has finally dawned in England, and gone is the legal requirement to wear face masks to help stop the spread of Covid.
The government has said it "expects and recommends" people continue wearing a face covering in enclosed spaces.
But if businesses want customers or passengers to use a mask, it is now up to companies to get people to comply.
Or, more specifically, it will be their employees who will have to ask the public to wear a face covering.
Some businesses, such as Tesco and Sainsbury's, have said they will "encourage" shoppers to wear face coverings. Uber is making mask-wearing mandatory.