The COVID-19 pandemic is driving independent Singaporean perfumery, Sifr Aromatics, to digitise its business with an e-commerce platform and an online-based bespoke perfumery service that it aims to launch this year.
Sifr Aromatics founder Johari Kazura is a third-generation perfumer whose family founded the local perfumery Kazura in 1933.
After a jaunt studying abroad over a decade ago, Kazura returned home to establish his own perfumery in 2010 to carry on the family legacy with a modern touch.
In the last 10 years, the perfumery has carved a name for itself. Some of its notable feats include being named dropped in the Louis Vuitton Singapore City Guide and expanding into the Australian market.