COVID-19 pandemic significantly reduced the consumption of audio music streaming
The COVID-19 pandemic was expected to change how people consume media. A new study analyzed online music streaming data for top songs for two years in 60 countries, as well as COVID-19 case and lockdown statistics and daily mobility data, to determine the nature of those changes. The study found that the pandemic significantly reduced the consumption of audio music streaming in many countries.
The study, by researchers at Carnegie Mellon University (CMU), the Korea Advanced Institute of Science and Technology (KAIST), and City University of New York, appears in
Marketing Science.