COVID-19 credited with rising interest in Indigenous cultural awareness and tourism
WedWednesday 10
Former Tourism Australia CEO John Morse with members of the Burarrwanga family in Arnhem Land.
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The COVID-19 pandemic and its subsequent increase in domestic travel is being credited with bringing Indigenous history and culture to the fore.
Key points:
Tourism expert John Morse says Australians are becoming more interested in Indigenous tourism
Mr Morse credits the COVID-19 pandemic and the rise in domestic tourism for the cultural shift
Indigenous culture and the environment have been the focus for a tourism rebrand in Bellingen
Former Tourism Australia CEO John Morse AM now works with a number of organisations, including Indigenous communities in the Northern Territory.