For a model today, social media is like a double-edged sword. On one hand, it has become an essential tool to survive in the industry. On the other hand, it's an exhausting balancing act.
“Personally, I think having a social media presence is really important in this day and age,” states Nia. “I know many people are still sceptical about the merit of ‘influencers’ or ‘Instagram models’, but in order to be noticed and recognised by people—whether they are clients, brands or even your audience—you need to have traction on social media.”
But gaining that traction isn't as easy as it looks, as the girls describe it to be a full-time job as trends, apps, algorithms as well as its users don't wait for anyone. Additionally, a great reach on social media comes with great responsibility and even greater public scrutiny. After competing in ANTM, Gomez recalls an incident where strangers would DM her social media with threatening messages.