1st April 2021
The Country Range Group, which is made up of 12 independent wholesalers in the foodservice sector, has said its latest Virtual Business Development event in March proved a major success during these difficult times.
The event allows suppliers to communicate ‘face-to-face’ with key decision-makers from each member wholesaler of the group. The meeting content varied from suppliers showcasing their latest product innovations and additional support activities through presentations, live demonstrations and sampling through to tailored meetings specifically focusing upon product performance and future business plans.
A total of 110 delegates and 31 suppliers including Lakeland Dairies, Premier Foods and Unilever Food Solutions took part in the four-day sessions, which are run in a speed networking format lasting thirty minutes and allow suppliers to send samples in advance to make the sessions as interactive as possible.