Could Potato Milk Be the Next Plant-Based Favorite?
Europe is getting a brand new plant-based milk from an unconventional ingredient–potatoes. The Swedish milk brand DUG will launch domestically in Original, Unsweetened, and Barista variations, but soon after will become available on Amazon in the United Kingdom. The new plant-based milk is the product of a partnership between the parent company Veg of Lund with Professor Eva Tornberg at Lund University.
“We have a good product that we are proud of,” Veg of Lund CEO Thomas Olander said. “Our choice to use potatoes as a base means that we have a super-sustainable drink. Potatoes don’t need much to grow at all, making them a super-sustainable crop compared to others like soybeans, almonds, or oats. Not to mention dairy products.”