STR DataShifts in Demand Mix Help Higher-End Hotels Maintain RateThe easy explanation might be that hoteliers with luxury and upper-upscale hotels learned the lesson that dropping rates doesn't necessarily speed up recovery. However, the data suggests other factors were at play.
When It Comes to the Pandemic, Hotel Executives Agree They Were WrongThe moderator said he would be kind by not naming names, but one year into the pandemic, an online panel of leaders in the hotel industry all had to admit one thing: No one realize...
One Year Later, Hoteliers Expect Elevated Disinfecting Efforts To Stick AroundAt the onset of the COVID-19 pandemic, hotel brands rolled out elevated protocols for disinfecting public spaces and guestrooms. Now, a year later, most of these guidelines are still in place and will remain long term.