California is finally bolstering its ground game for getting vaccines into arms.
In an effort that resembles
a get-out-the-vote campaign, the Golden State is hiring 2,000 canvassers to work the phones and knock on doors, report my colleagues Laura J. Nelson and Maya Lau. And stay tuned for a flurry of ads and testimonials on television, radio and even TikTok.
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The state is also expanding its efforts to target those who don’t have the resources that, to date, have proved necessary to get a vaccine in California: cars, reliable internet access, paid sick leave and trusted medical providers. Officials are coordinating free transportation, setting up kiosks outside high-traffic areas such as malls and train stations, and opening more clinics for walk-in appointments.