Continued Growth for Scheid Family Wines in Sales and Marketing
Posted on May 19, 2021
SALINAS, CA — May 18, 2021 — Scheid Family Wines in the Monterey AVA of California’s Central Coast is pleased to welcome Rick Pettiford to the Northeast Sales team as an Area Manager covering Massachusetts, Rhode Island, Vermont, New Hampshire and Maine. They are also excited to welcome Kate Hart as a Senior Brand Manager on the Marketing team.
Rick Pettiford brings more than twenty years of industry sales experience to Scheid Family Wines. Most recently, he worked as the New England Territory Manager for FitVine Wine and is an expert in selling the “Better for You” category. Prior to that, Pettiford held sales positions for Baystate Wine & Spirits, Heavy Seas Beer, and Horizon Beverage. “Rick works with a contagious enthusiasm for the brands he represents. He is a highly motivated sales manager known for his ability to produce impressive sales results, penetrate new markets, and grow market share while enhancing profitability,” stated Tony Stephen, Chief Sales Officer for Scheid Family Wines.