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Content is crucial: Webselence acquired by Kape for $149M
Webselence becomes cyber giant Kape's biggest-ever acquisition, as the Israeli data-driven content optimizer goes from bootstrapped to riches...
Dor Schwartz
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9 Mar 2021
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2 min read
Webselence, an Israeli company that has developed a data-powered platform for optimizing content, has been acquired by multinational Cyber firm Kape for $149.1 million in cash and shares. Let’s break down the deal: $149.1 million - $116.6 million in cash and $32.5 million in new shares which will be issued to the shareholders of Webselenese.
Kape will finance $35 million for the company acquisition and about $85 million of the cash part will be financed by Kape through a bridging loan from the controlling shareholder, Israeli businessman Teddy Sagi.