Consumers prefer 'free-from' palm oil to 'sustainably produced' palm oil claim, study finds

Palm oil is often linked to deforestation. A recent study found that German consumers are far more comfortable with ‘free from’ palm oil claims on products than ‘sustainably produced’ claims. This, according to the study, belies the complexity of the situation, and often misses the nuance of the fact that different oils have different effects on the environment.

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