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A major consumer privacy law is likely this legislative session in Florida that stands to jeopardize not only technology companies, but financial services, healthcare entities, and thousands of small and medium-sized businesses that rely on digital marketing and advertising to conduct business.
Florida legislators are generally pro-business, but this year could be an exception. Talks are well underway in both the House and Senate to rewrite Florida’s data privacy laws with a nod toward adopting components of the more restrictive California Consumer Privacy Act of 2018, which became effective January 2020.