Consortium for Italian Rosé, "Chiaretto di Bardolino", Names Colangelo & Partners Agency of Record for US Trade Campaign
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The "Consorzio di Tutela Chiaretto e Bardolino" seeks to expand presence of its Italian Rosé wines in the US Market with a strategic trade relations campaign
NEW YORK (PRWEB)
January 18, 2021
The Consorzio di Tutela Chiaretto e Bardolino, the entity that promotes and protects Chiaretto di Bardolino wines -- a crisp, dry Italian rosé from Lake Garda, in the province of Verona -- has announced a new trade campaign with Colangelo & Partners as its agency of record in the United States. “This campaign is well timed to take advantage of the growth of the rosé category in the US,” said Franco Cristoforetti, President of the Chiaretto di Bardolino Consortium,“especially in light of the continued popularity of Italian wines among American wine drinkers.”