Confronting COVID ad’s message has been misinterpreted
We’re sorry, this service is currently unavailable. Please try again later.
Dismiss
Normal text size
Advertisement
Health and advertising experts have criticised government ad campaigns that promote COVID-19 vaccination, and Deputy Prime Minister Barnaby Joyce also said an ad showing a woman struggling to breathe was a misfire.
The federal government has rolled out two new coronavirus ad campaigns: one titled Arm Yourself, showing a variety of arms with band aids to promote the vaccination program, and another which is targeted at people in Sydney that shows a woman gasping for breath in a hospital bed.