Alice Dowdall, Creative Lead at Don’t Panic says; “Everything that comes up in online image searches for climate change is apocalyptic. Exploding planets, strange photoshopped images of trees up in flames, melting earth-shaped ice creams. The world needs to see this madness; but they also need to see the reality. That’s why we put people in the picture. Real life stories from Concern to ensure this campaign was factual, emotional, and human. We hope to stir up the solidarity within the youth of Ireland to inspire action and change.”
Fons Schiedon, Director and Animator says; “With such a strong concept to start from, the challenge was to build a message from hours of existing footage, as well as newly created animation, texts and UI elements. The way that various parts needed to interact lent itself to a more non-linear approach than usual. Our script writing became intertwined with storyboarding and editing, allowing for iteration throughout the various stages of production. As a director who is also the editor, we could try out ideas and see how changes affected other elements directly through rough cuts.