UNC Health wants to build a new hospital in Research Triangle Park. So does Duke University Health System.
If we substituted the names Saks and Nordstrom, Fresh Market and Whole Foods, or any other top-notch business competitors, potential customers would have reason to celebrate.
Both rivals would scramble for better ways to win consumers’ business. They would devote attention to scouting out convenient locations, putting together the highest-quality products and services, and finding every possible way to offer the best bang for the buck. Both would strive to open quickly — getting an early jump on the competition.
Knowing that the consumer could choose at any time to jump to the other option, both sides would maintain an unrelenting focus on satisfying those who walk through their doors.