Apple's launch of AirTag puts it into a growing market of tracking accessories, but how does it compare against the Tile Pro and the Find My-enabled Chipolo One Spot? We compare the trackers.
The AirTag is a long-awaited tracking chip that garnered quite a lot of attention, both before and after the "Spring Loaded" event. Leveraging Apple's existing Find My app to allow customers to recover practically any physical item it can be attached to is a big deal to its customers.
However, Apple arrives in a market that is already well serviced by several companies, and while it will most probably fare well, it still has to take on its main rivals in the market.