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Company directors need to be the people doing a lot of the wider strategic and existential thinking, says Rob Campbell.
Company directors face big challenges threatening their “comfortable” existence, as they confront the outcomes of poor human behaviour, says professional director Rob Campbell.
In a speech to the Canterbury branch of the Institute of Directors on Tuesday night, Campbell likened the challenge facing directors to the story of the Four Horsemen of the Apocalypse in the Bible’s Book of Revelation.
“They signal massive changes which bring to an end bad behaviour by humans in the eyes of God,” Campbell said. “We do face four big challenges which threaten our continued comfortable existence as directors, and they are the outcome of poor behaviour by humans, just like in the Revelations.”

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