Commercial determinants of health: future directions

This paper is about the future role of the commercial sector in global health and
health equity. The discussion is not about the overthrow of capitalism nor a full-throated
embrace of corporate partnerships. No single solution can eradicate the harms from
the commercial determinants of health—the business models, practices, and products
of market actors that damage health equity and human and planetary health and wellbeing.
But evidence shows that progressive economic models, international frameworks, government
regulation, compliance mechanisms for commercial entities, regenerative business types
and models that incorporate health, social, and environmental goals, and strategic
civil society mobilisation together offer possibilities of systemic, transformative
change, reduce those harms arising from commercial forces, and foster human and planetary
wellbeing.

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