I often am asked why I write for FreightWaves when I am a railway man. There is a simple answer. If you want to beat your competitor, do not spend too much time looking internally at only the railway part you already know. Instead, keep your eyes on what the lead dogs are doing.
Writing for FreightWaves gives a rail journalist a strategic advantage, because FreightWaves uses near-real-time digital age traffic analysis techniques.
Like logisticians, FreightWaves follows the trucks and other patterns. It does it every day. In contrast, railroad market viewing often takes a month or longer. The modern tools used by FreightWaves and other digital watchers are using interesting graphics and templates — in near-real-time mode.