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The program focuses on giving funds to businesses owned by people of color. Recipients of the program have the chance to receive consulting, media and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business, based on their specific needs, according to a news release.
To be eligible, businesses must be at least 51% owned and operated by people of color, independently owned and operated, registered to conduct business in the U.S., have been operating for one or more years and be located within the Comcast Business or Effectv service area footprint, according to the program’s website.