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Colorado Broadcasters Association Provides Members With Study Showing 'Power Of Broadcast In Colorado'
January 22, 2021 at 1:20 AM (PT)
Study
The COLORADO BROADCASTERS ASSOCIATION (CBA) has provided its members with the 2021 NIELSEN “The Power of Broadcast in COLORADO” study that shows broadcast news was the primary source of information during the pandemic due to its perceived trustworthiness and accuracy. The study reinforces that radio and television remain the primary and daily source of entertainment, information, weather and breaking news in the state, and that Millennials continue to be the largest consumers of radio and television in COLORADO.