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Often overlooked in technological industries, customer service representatives act as the front line in dealing with customer experience issues, offering a human touch to an environment overrun by technology.
With the pandemic beginning to subside, it’s more important than ever for customer service reps to be prepared for an increase in customer engagement across a spectrum of industries.
“It’s created a whole new set of needs around collaboration and communication,” said Jonathan Rende (pictured), senior vice president and general manager of product at PagerDuty Inc. “We’ve seen that customer service teams are a critical component working with development and being part of a three-legged stool that has to work together well for great customer experience in the digital age.”