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CoinSwitch Kuber, a cryptocurrency investment platform for retail investors, has launched an ad campaign âTrade Kar, Befikarâ, aimed at millions of young and tech-savvy Indians.
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The campaign puts the spotlight on the crypto-mania sweeping the new investors who are deposing their faith in cryptocurrency as an alternative asset class for smart investments.
With this, CoinSwitch Kuber becomes the first player in the Indian cryptocurrency space to launch an extensive ad campaign to evangelise cryptocurrencies as an alternative asset class and build equity among Indian investors. The company is also associate sponsor with Disney+ Hotstar for the Indian Premier League.