Recently, the internet was briefly reminded of the story of a bear that found a 75 pound bag of 95 percent pure cocaine, ate a bunch of that cocaine, and died. That happened in 1985, but it became news in 2021 because Elizabeth Banks is reportedly going to make a film about the whole ordeal. On one level, this was just another blip in an age where every single day feels like an entire new verse to Billy Joel’s “We Didn’t Start the Fire.” But Cocaine Bear also felt like the latest example of what seems like a new cultural obsession with yayo.