Coach is set to make its comeback to the runway to debut its winter collection in Shanghai on June 3 with "Coach TV: Live From Shanghai", a hybrid event that will bring together audiences in-person and digitally to celebrate the latest collection of creative director, Stuart Vevers.
Building on the American fashion house's story for fall, Coach's first newly renamed winter collection will showcase the evolution of Stuart Vevers' vision of a more honest approach to seasonality. It will include new pieces and narratives and re-present and build on ideas from Coach's fall collection.
"The winter collection will build on the story I introduced in Fall, and it also marks a moment of reinvention and looking forward,” said Vevers. “I’m looking forward to debuting this new vision with our return to the runway at a historic location in Shanghai––and with a very special episode of Coach TV that will further reimagine how we tell stories, entertain and bring joy."