Transcripts For CNNW The 20240703

May i have your attention, please . We got a moon man. Im very ashamed the president of the United States is from texas. The dixie chicks, they can say what they want to say. Billboards top ten singles all by black artists. Rappers are the new rock stars. I dont please everybody with who i am as a person. Okay. Real staccato. Like, stick it. I love beyonce. Thats not a working telephone, is it . Hello . [laughs] empty shelves are all youll find here at tower records. Its now out of business. [dramatic music] all three, two, one. [all screaming] this is a very special moment. The first performance at the mtv studios in the new millennium. Please welcome no doubt. [cheering] thats great it starts with an earthquake birds and snakes and aeroplanes and lenny bruce is not afraid ill always remember new years eve 1999 going into y2k seeing no doubt on mtv playing its the end of the world as we know it by r. E. M. Its the end of the world as we know it its the end of the world as we know it i feel fine [cheers and applause] it was a very appropriately apocalyptic song for what turned out to be a very apocalyptic decade. Happy new year so we wake up, its 2000, were all alive, and were still in the middle of teen pop mania. Dont wanna hear you say aint nothing but a heartache boy bands were selling so many albums. Every little thing i do never seems enough for you this is the biggest year in pop Music History in terms of sales. All britney, britney, britney you have Britney Spears selling 1. 3 million copies of oops . I did it again in the first week. Oops i did it again i played with your heart got Lost In The Game oh baby baby everyones falling in love with boy bands and girl groups. But then Justin Timberlake leaves nsync. Dont be so quick to walk away dance with me i wanna rock your body with his debut album, jt established what his sound would be. And its instantly appealing to a pop audience and also an r b audience. Now its your turn to cry Cry Me A River Cry Me A River you know, Justin Timberlake leaving nsync becomes the model for what can be done. Yes, its your girl b. You talk about people who were always gonna be bigger than their group, that was beyonce. You ready . She puts out her solo album in 2003. First single is crazy in love. Its got this incredible sample. And that catches your ear. Beyonce hasnt opened her mouth yet and youre already hooked on that song. I look and stare so deep in your eyes i remember being asked once, what do you think christina or britney . I said, beyonce. Got me looking so crazy right now your loves got me looking so crazy right now crazy in love, thats how it begins. It seemed like almost overnight she became a kind of icon. She became a deeply respected figure. Both beyonce, naughty girl. [beyonces naughty girl plays] [cheers and applause] in the early 2000s, the industry was so dominated by Pop Sensations and booming cd sales that they were totally oblivious to the new generation that didnt think music was something you had to pay for. Using a pc to download music is one of the hottest of todays computer trends. And that has the Recording Companies up in arms and heading to court. At the center of their dispute is a musicsharing Internet Service known as napster. [clicking] in the late 90s and early 2000s, the Music Industry grew complacent. People had come to them and said, you know, you have to start investing in the technology that comes after the compact disc. And they just refused to do it. Some of Rock And Rolls bad boys are picking a fight this morning with the internet site napster. Com. The lawsuits began when metallica heard On The Radio A Song that they hadnt released yet. Hey, hey, hey and metallica was like, what . Its time i disappear on april 14th, metallica filed a lawsuit against napster for basically encouraging people to steal and trade our music illegally. We started this thing called exmetallicafans. Org. Were asking the community to completely ban and boycott metallica. Im glad youre an exmetallica fan, because i dont want you to be a fan of ours if thats your attitude. I cant speak for the other bands, but i embraced file sharing. If you wanna sing along, you know, if you have you know, you got it off napster, bro, please. Our band was plucked out of obscurity and given a career because of napster. But as for me i wish that i was anywhere with anyone all making out so suddenly i had a platform for sharing my music to the frustration of the label i was on. Napster has built a multibillion Dollar Business based on people, uh, copying files to millions and millions of people they dont know. There, you know, a way that the technology can be adapted toto benefit, you know, all of the parties involved. The artist, the industry, and the users. Napster should have been an early version of itunes. Its kind of a tragedy it didnt happen back then. Today the u. S. Court of appeals ruled that napster is infringing on copyrighted music, in essence letting its users steal songs. The Music Label Executives absolutely didnt want any kind of itunesstyle Distribution Infrastructure that would fit with the internet because they were terrified of unbundling the single from the album. So for a long time theyd been able to take one hit song like complicated. Tell me why do you have to go and make things so complicated if that song comes out in the late 90s, its gonna move 20 million albums at 10 each. Five or six years later, its no longer gonna move 20 million albums. Its gonna move 20 million songs at 99 cents each. So youve just lost 90 of your revenue. Cd sales have dropped almost one quarter in just three years. Thats an awful lot of lost business. Labels absolutely didnt want this to happen. But ultimately they were powerless to stop it. Introducing new Buttermilk Biscuits in sweet and savory flavors. So, everyone can have their perfect biscuit. Or add one on the side. Get a breakfast biscuit sandwich with a side for just Seven Dollars for a limited time. Its not just designed to look good. Its built to command attention. Its not just a comfortable interior. Its a quiet refuge. Theyre not just headlights. They light the way forward. The new fully electric audi q8 etron models. My cpa told me i wouldnt qualify for the erc tax refund, so i called innovation refunds. Their team of independent Tax Attorneys will work with your cpa to determine if your company is eligible. [whip sound] take the first step to see if your Small Business qualifies. [its the final game, folks. This one wins the series. ] struck out with the cheap seats . Important things arent worth compromising. At farmers, we offer both Quality Insurance and great savings. crowd cheers here, take mine. Farmers Mnemonic [dramatic music] its inevitable, i suppose, that just about the time that im becoming aware of hiphop culture, it is literally coming of age. Hiphop has been around, i discover, for some 25 years now, and during that time it has not only established itself as americas most popular popular music, it has altered our language. [applause] the oscar goes to. Its hard out here for a pimp you know what . I think it just got a little easier out here for a pimp. Were seeing hiphop seep into everything, right . Its in Soda Commercials and its in soundtracks. Its being used as bumper music in sports and fashion and shoes and everything. Here, use ive never done it with a machine. Yeah, well, its easy. So, how do you do it . With a. Yeah, we in the hood. We like, yah, yah, yah, yah yeah. [laughs] in that moment a lot of rappers were celebrating what they had accomplished. Rappers like jermaine dupri, jayz, and ja rule were saying to the world, can you believe this . This is about survival and surviving racism racism in america and were gonna share this with the world. Uhoh another episode what do i do to everybody that be living it up we say what i do hiphops no longer sort of the bratty kid on the block. Its actually the predominant music. And then what really takes it over the top is a young rapper from detroit. Were gonna have a problem here. Yall act like youve never seen a white person before in 2000 eminem puts out the Marshall Mathers lp Marshall Mathers being eminems real name. And suddenly the biggest star in hiphop is eminem, bar none. cause im slim shady yes im the real shady all you other slim shadys are just imitating so wont The Real Slim Shady please Stand Up Eminem came from a White Working Class background. And those are the stories he told. It just put him on a different level because he brought his own authenticity to the game. Dj, get that shit. [hiphop music plays] i saw 8 mile in times square opening night. I had to sit at the front of the theater. It was one of the most satisfying movie experiences ive ever had. I mean, listen, on Lose Yourself, when that thing comes through your speakers at a giant movie theater, thats a big moment. The oscar goes to eminem, jeff bass, and luis resto for Lose Yourself. In the music the moment you own it you better never let it go its not quite purple rain, but it was pretty damn good. This opportunity comes once in a lifetime you better Lose Yourself [cheers and applause] in the 2000s, rappers werent content to be musicians. They had to be actors and producers and label bosses themselves. So in the video for in da club, The Producers dr. Dre and eminem have set up a laboratory. We see 50 cent doing his exercise routine, and then it pans into this night Club Environment where hes chatting with models and drinking expensive champagne. So what theyre really doing is perfecting the science of the club banger. You can find me in the club bottle full of bub mama i got what you need if you need to feel a buzz if you have kids now you know its probably rap theyre using to drive you up the wall, and the Big Star In Rap Now is 50 cent. Or fifty cent. Fiddy cent. However you want to say it. [laughs] your grandmother is absolutely getting down to in da club. Shes calling it in the club, but shes getting down to it. I mean, that was everywhere. It was in a commercial. Sounds like hes integrated his hit in da club. Extraordinary. One of the biggest differences between the 90s and the 2000s in terms of hiphop is this idea of business. 33yearold jayz is the reigning king of rap. He owns his own record label, clothing line, and Movie Production Company generating almost half A Billion Dollars a year in sales. Allow me to reintroduce myself my name is hov oh h to the ov i used to move snowflakes by the oz with jayz, as youre going into 2000s, youre watching a hiphop artist grow up from telling these Sort Of Street Tales to someone who has money, who has fame, whos traveling in very different circles now. Flier than a piece of paper bearing my name got the hottest chick in the game wearing my chain thats right hov oh even if he was rapping about some of the same things that everybody was rapping aboutstreet life, moving drugsit was in such a unique way, you know, that he was almost inventing a new language. I check cheddar like a Food Inspector i really love the black album. For jayz to be the first one to get rick rubin to produce in such a long time shows you how special jay is as an artist. Im thinking maybe we start a capella with, if youre having Girl Problems i feel bad for you, son i got 99 problems, but a bitch aint one hit me. [singing] right into the first verse. So i got the rap patrol on the Gat Patrol Fools that want to make sure my caskets closed yeah, thatsthats money. Rick rubin created so many classic hiphop records with the beastie boys and rundmc, taking a break beat and mixing it with an ac dc guitar stab. Thats rick rubin 101, you know. [mimics guitar] so i pull over to the side of the road i heard son, do you know what im stopping you for . cause im young and im black and my hats real low but do i look like a Mind Reader Sir i dont know what jayz represented was the fact that you could actually have real longevity in hiphop. And for the longest time, you know, new york had been the Center Of The World in hiphop. The south for the most part hadnt really made itself heard. You know, and that starts to change in the 2000s, and youre getting outkast. And outkast is amazing. [shushes] [cheering] one two one two three yeah inslumnational Underground Thunder pounds when i stop the ground outkast became raps beatles in the 2000s because we found both but particularly andre becoming more obsessed with a kind of adventurous landscape of music. Yeah im afraid like im scared as a dog serious hiphop already knew about outkast, but then they come out with an album, speakerboxxx the love below. And they have this song they called hey ya one two three uh my baby dont mess around because she loves me so and this i know for sure its barely a hiphop song, really. Im not sure what it is, but its got this kind of frothy 60s vibe. It sounds like something that, you know, motown might have put out when they were doing the sound of young america. Hey ya hey ya next thing you know, everyone is singing this one line, shake it like a Polaroid Picture. Oh, here we go shake it shake, shake it shake it shake, shake it shake it like a Polaroid Picture polaroid was the instant camera and the picture came out and for some strange reason as the image waswas forming, people would do this. They would shake it. As if that was going to make it happen faster. So he says that line in the song and suddenly everyones doing that. You have this little cultural moment that everybody feels they need to be part of. Now you know youve really tapped into something, and thats what outkast did. If youre gonna do anything. Do it all the way. Do it 100 . Dont pull the thing out unless you plan to bang, you know . Thats basically what its saying. Jessie loves playing detective. But the real mystery was her irritated skin. So, we switched to tide pods free gentle. It cleans better, and doesnt leave behind irritating residues. And its gentle on her skin tide free gentle is epa safer choice certified. Its got to be tide [its the final game, folks. 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[dramatic music] [cheers and applause] American Girls and american guys well always stand up and salute well always recognize after september 11th, we saw this resurgence of patriotismyou know, a real reembrace of the American Flag from Country Music and the mainstream nashville community. Youll be sorry that you messed with the u. S. Of a. Toby keith was the ultimate example of all of that. cause well put a boot in your ass its The American Way with all the genres reacting to 9 11, the war, country was probably the most literal and the most outspoken about it. I pledge allegiance to this flag and if that bothers you well thats too bad and you say we shouldnt worry about bin laden have you forgotten in music there was no opposition to that message. But when the War On Terror began. [engine roaring] [shots firing] and were talking about invading countries, well, then music had a lot to act in opposition to. The dixie chicks are the top Country Touring Act of the year despite the firestorm unleashed by their words during the first days of the war in iraq. When Natalie Maines said, you know, were so ashamed of our president right now, their career took a severe beating. Some protestors took a tractor and their feet to smash the groups cds. If you want to feel some good Old Fashioned american pride, look no further than the uproar over the dixie chicks. And how they can say, im ashamed that the president s from texas . Come on, man. Screw them, right . Say it. They were questioning something that you were just supposed to accept. And it was women doing it, no less. I think they are the dipsy twits. These are the dumbest bimbos with due respect i have seen these are callow, foolish women who deserve to be slapped around. Were gonna boycott them for their music and were gonna boycott you for playing it if you dont stop playing it. Well, maam, that ones the last one youre gonna hear. Country radio overnight turns its back on the dixie chicks. As a result of statements made by members of the dixie chicks at a concert, two Radio Networks banned the dixie chicks from their playlist at a chain level. In a way, they were more daring than any punk band. Uh, well, its great to be back at, uh, shepherds bush. We return to the scene of the crime. They took on the establishment that wanted to own them and they refused to knuckle under. I thought id Say Something brandnew and just say, just so you know, were ashamed the president of the United States is from texas. [cheers and applause] weve asked artists for decades to be barometers of culture and be voices of dissent. And in the wake of 9 11, it was just seen as a bridge too far. I waited till i saw the sun people Wanted Escapism at the time because there was a lot to escape. So we were listening to norah jones and jack johnson. A la dadadadada la dadadadadada and coldplay. When yellow came out, a lot of the hipster alternative kids were like, i love this. And i was one of them. And your skin oh yeah your skin and bones turn into something beautiful it felt great. Its like, heres radiohead and u2 put together in a pop friendly package thats catchy rock music. I want to run through the halls of my high school i want to scream at the top of my lungs john mayer was this Virtuoso Guitar Player who wrote these kind of sentimental love songs. And if you want love well make it he was huge. Swim in a deep sea of blankets your body is a wonderland ill use my hands in the 2000s, rock itself becomes numb and weirdly apolitical for a time when the country was at war. Post9 11, some believe familiar music will sell well this holiday. And ive been wrong ive been down to the bottom of every bottle nickelback, they had bigger hits than anybody. Everybodys welcome to the nickelback club. We got awe got a big club. Yeah, yeah a lot of rock is not really doing what it used to do, and its almost like itit lost its will to fight. Unless youre talking about green day. Dont want to be an American Idiot you cant undersell how shocking it was that the definitive statement on george bushs america came from green day. Welcome to a new kind of tension all across the alien nation where everything isnt meant to be okay it was kind of like a rock opera. You had to listen to it from front to back because it told the entire story of what was going on in the decade. Wake me up when september ends the fear of terrorism, the media, the wars, people being sent off to fight. Here comes the rain again rock wasnt all that surprising in the 2000s so when you got Something Like American Idiot, it was, wow, this is unexpected. This is shaking things up a little bit. Wake me up when september ends my cpa told me i wouldnt qualify for the erc tax refund, so i called innovation refunds. Their team of independent Tax Attorneys will work with your cpa to determine if your company is eligible. [whip sound] take the first step to see if your Small Business qualifies. Light Acoustic Music Plays Eagle Screeches energetic music plays there he is its right there oh, hes straight ahead. Hes straight ahead. Straight ahead. Go go go. Cover more ground in the kia sportage turbohybrid. Kia. Movement that inspires. Introducing new Buttermilk Biscuits in sweet and savory flavors. So, everyone can have their perfect biscuit. Or add one on the side. Get a breakfast biscuit sandwich with a side for just Seven Dollars for a limited time. Tourists tourists that turn into scientists. Tourists photographing thousands of miles of remote coral reefs. That can be analyzed by ai in real time. So researchers can identify which areas are at risk. And help life underwater flourish. Loving this pay bump on our allowance. Wonder where mom and dad got the extra money . Maybe they won the lottery . Maybe they inherited a fortune . Maybe buried treasure . Maybe it fell off a truck . Or maybe they switched to Xfinity Mobile the fastest mobile service. Save hundreds a year over tmobile, at t and verizon. Now i can buy that electric scooter. Im starting a Private Equity Fund that specializes in midcap. You do you. Switch to Xfinity Mobile today. Heres why you should switch fo to duckduckgo on all your Devie Duckduckgo comes with a built n engine like google, but its pi and doesnt spy on your searchs and duckduckgo lets you browse like chrome, but it blocks cooi and creepy ads that follow youa from google and other companie. And theres no catch, its fre. We make money from ads, but they dont follow you aroud join the millions of people taking back their privacy by downloading duckduckgo on all your devices today. [dramatic music] bounce coming up. [chuckles] [jayzs Dirt Off Your Shoulder plays] in the early 2000s, we come to recognize the idea of producers as artists. Theyre no longer relegated to the background. One of my favorite timbaland moments is watching him play jayz Dirt Off Your Shoulder for the first time. Oh, man. Oh, shit both [laughing] the best there is. [laughs] you got that . Timbaland really pushed the envelope. Its very much black futuristic music. Come on is it worth it let me work it i put my thing down flip it and reverse it Ti Esrever Dna ti pilf nwod gniht ym tup that music, a lot of it was space age driven. Im bringing sexy back yeah them other. Dont know how to act odd sounds that reflect his own inner ear vision. I said its too late to apologize its too late timbaland was a little more technologically dense and ethereal whereas pharrell wasnt as out there. He did, like, dance tracks. I said its getting hot in here so hot so take off all your clothes i am getting so hot i wanna take my clothes off it was a little more gritty. It was very, very intricate but very rhythmically driven. Uhhuh this my shit all the girls stomp your feet like this pop stars figure out that you need hiphop cred and you need a hiphop producer. cause i aint no holler back girl i aint no holler back girl most of the tracks made about the 2000s was that you had a grouping of hiphop producers who were Crossing Over into topping pop charts. Kanye is another one. You know, hes producing and working wity jayz and alicia keys and ludacris and janet jackson. But, you know, in there, he wants to be his own star. So he releases his first album, the College Dropout. Yo, g, they cant stop me from rapping, can they . The first single for College Dropout was a song called through the wire. I spit it through the wire, man. Kanye west gets into a car accident in los angeles, and in the hospital with his jaw wired shut, he records the song. Yeah i drink a boost for breakfast an ensure for Dessert Somebody Order Pancakes i just sip the sizzurp it is essentially just him rapping about how bad he wants to be a rapper. God saved my life. So he has me here for a reason. Jesus walks College Dropout was a cool first album. I told her to drive over in your new whip theres some great singles on there, but Late Registration to me is when it all came together. Thats an incredible record. I got to testify come up in this spot looking extra fly he did what the rock stars used to do, which was to indulge his narcissistic fantasies through the medium of music. Before the day you die youre Gonna Touch The Sky rappers werent really doing it. But musically it was brilliant. Look, what is the narrative of the 2000s . Well, its the backpackwearing dork like Mark Zuckerberg who becomes a billionaire. And kanye west is the Music Industry version of that. My greatest pain in life is i will never be able to see me perform. So you are welcome to know a pleasure that i will never have. Kanye was a rock star. But he also makes it safe for rappers to be vulnerable. Its positive rap. Hes not cussing every other sentence. And hes not talking about shooting people up. Hes talking about real things. What kanye does is sort of bringing a new generation of hiphop figures, and you can see the difference going forward. Uh i said i said i said baby, you my everything you all i ever wanted we could do it real big bigger than you ever done it drake took the kanye west blueprint. Im gonna bare my soul and my feelings on a record. Best i ever had best i ever had best i ever had it wasnt just hiphop. You know, r b had been doing this for a long time in a really kind of personal way. These are my confessions just when i thought i said all i can say my chick on the side said she got one on the way ushers confessions was deeply personal and relatable. He just laid it all out there. If im gonna tell it then i gotta tell it all he has the moves and the style, and i think that he is a big hope for people at that time that, like, heres a brother thats really doing it. I think that you should let it burn we had trey songz and chris brown and usher, but the superstars of r b are the women. Absolutely. I keep on Falling In And Out Of Love with you alicia keys, uber talent. Uboh, my god. Sings, composes, and plays . Oh, shes a total package. No one, no one, no one can get in the way of what im feeling later r b becomes much more rhythmic. Theyre not written as flowing as the traditional r b song. All the Single Ladies all the Single Ladies and beyonce understood better than anybody how to make r b for a hiphop generation. Now put your hands up up in the club i think everyone remembers where they were when they first saw the Single Ladies video. You know, it was like, oh, my god, how do i learn the dance . I cant learn it fast enough. Up with the shoulders. Yep. You kindakinda pop it a little bit. Pop it, oh yeah. Yeah. Okay, pop it. And then you bring your hand. Okay. Make it real staccato. Like, stick it. If you like it then you should have put a ring on it oh, oh, oh, oh, oh, oh you know, she was a woman speaking for other women, and that was so welcome. It goes one by one even two by two everybody in the floor let me show you how we do rihanna comes along and shes much more r b than she is pop. Shes got this sort of caribbean feel in her music. And theres something really fresh about her. Its A Thief In The Night to come and grab you it can creep up inside you and consume you rihanna had this incredibly ambitious idea of what pop music was. Disturbia aint used to what you like and kept redefining herself as the edgiest, nastiest, most sophisticated pop star out there. Now that its raining more than ever know that well still have each other you can stand under my umbrella umbrella. I mean, i dont think theres probably a person in the whole world that doesnt know that song and wasnt Walking Around going, eh, eh, eh, for, like, months at a time. You can stand under my umbrella ella, ella, eh, eh, eh and so towards the end of the decade with artists like rihanna, the Danceable Riffs of hiphop Bled Into R B and pop, and hiphop became bigger and bigger and bigger. My umbrella it became pop. Eh, eh [cheers and applause] [its the final game, folks. This one wins the series. ] struck out with the cheap seats . Important things arent worth compromising. At farmers, we offer both Quality Insurance and great savings. crowd cheers here, take mine. Farmers Mnemonic introducing new Buttermilk Biscuits in sweet and savory flavors. So, everyone can have their perfect biscuit. Or add one on the side. Get a breakfast biscuit sandwich with a side for just Seven Dollars for a limited time. My cpa told me i wouldnt qualify for the erc tax refund, so i called innovation refunds. Their team of independent Tax Attorneys will work with your cpa to determine if your company is eligible. [whip sound] take the first step to see if your Small Business qualifies. Sic] [rock music] all through the 90s if you were a band from new york, you could count on getting laughed out of the room pretty much anywhere else in the country. New york was just a place where Rock And Roll was thought of as dead. In the 2000s, the predominant music generally is hiphop, and thats the case in new york. No ones thinking about new york as the center for interesting rock music anymore. But after 9 11, weve had all these bands who were kind of bubbling beneath the surface who start popping up and it really starts with the strokes. Last night she said oh baby i feel so down it turn me off after 9 11, the city was burning. It was smoldering. So i, i turned around vulnerability, anxiety, all this became how the country felt. We needed that sense of defiance, that hubristic sense of possibility and promise that young kids and bands can deliver. Right now theyre the most important band in the world for what they may inspire other people to do. Last night much in the same way that nirvana was the spearhead for grunge in the 90s, the strokes really helped usher in a lot of other acts. But she can read she can read she can read she can read shes bad she can read she can read she can read shes bad the first ones to break after the strokes in terms of new york artists is interpol and yeah yeah yeahs. These are strange people. Theyre counter cultural by nature. Karen o, shes this Violent Swaggering Rock Boy and this heartbroken teary rock girl. Pack up im strayed and maps is one of those tracks that launched 1,000 young female singers in their bedroom somewhere. Wait they dont love you like i love you wait they dont love you like i love you maps so you have this resurgence of rock, but also this resurgence of brooklyn and indie music. Please welcome Tv On The Radio say, say, my playmate wont you lay hands on me mirror my malady Tv On The Radio, they were a multiethnic, multiracial band coming out of the Brooklyn Rock scene. You know, they were scholars of music. I know its strange another way to get to know you youll never know unless we go so let me show you they made very proggy but also Very Punky Rock that sounded like nothing else that had ever been done. Ow, Ow Daft Punk Is Playing At My House my house Lcd Soundsystem is maybe the most brooklyn band that has ever emerged from brooklyn. Ill show you the ropes kid they were a huge success partly because of James Murphys ability to make Pristine Electronic Music that still had a soul in it. Where are your friends tonight where are your friends tonight what you start to see is not a genre of music or a trend. Its a scene. And though they were not a new york band, arcade fire seem connected spiritually to that moment. Children wake up hold your mistake up arcade fire was this Big Anthemic Rock Band that, you know, made these songs that you just wanted to holler along with. I guess well just have to adjust and to me it felt like the moment that indie rock crossed over into something bigger. Holiday oh holiday and the best one of the year its the first time that you had indie bands soundtracking commercials for mainstream multinational products, in part because everyone is trying to figure out, how do i make money now that no one will pay for my albums . So one to three take my hand and come with me because you look so fine that i really wanna make you mine you know, historically thered been some wariness about selling your music to advertisers. It was seen as selling out. In the 2000s, that totally disappeared. Ride with me ride with me theres all these songs that became iconic primarily through their use in ipod commercials. One two three four tell me that you love me more now Indie Culture was cool and you could market yourself as part of this new global indie community. Glamorous indie Rock And Roll is what i want you get the killers or you get kings of leon. 18 balding star and of course the White Stripes. They all step into the role of capital r rock star. Im gonna fight them off a seven nation army couldnt hold me back people thought the strokes were gonna save rock. You felt that there was going to be a movement forward. And for a while, it worked. But ultimately it didnt really change the musical landscape. You can probably say the White Stripes or arcade fire are the last really Big Rock Band in the classical sense. And the stains coming from my blood tell me go back home so, what happened . In the early 2000s, the Electric Guitar started to be replaced by the song sequencing software. And you started to see the future is not rock music. The groundbreaking artist who is gonna completely change what we think good music sounds like is not gonna be playing an Electric Guitar. Its not just designed to look good. Its built to command attention. Its not just a comfortable interior. Its a quiet refuge. Theyre not just headlights. They light the way forward. The new fully electric audi q8 etron models. Introducing new Buttermilk Biscuits in sweet and savory flavors. So, everyone can have their perfect biscuit. Or add one on the side. Get a breakfast biscuit sandwich with a side for just Seven Dollars for a limited time. Im hungry, im in a hurry, i dont have time to make anything healthy. You could if you had a blendjet. Blendjet . Its the portable blender that makes the healthy choice the most convenient choice. I dont know. It seems like a hassle. Hahaha wrong. Just pour in some milk, add some frozen fruit, and bam youve got a nutritious and delicious smoothie. Mmm that is good. Youre welcome, sad office guy. Get yours today at blendjet. Com are we in in an ad . We sure are. 1 isnt a status earned overnight. Its earned in every wash, and reearned every day. Tide. Americas 1 detergent. Heres why you should switch fo to duckduckgo on all your Devie Duckduckgo comes with a builtn engine like google, but its pi and doesnt spy on your searchs and duckduckgo lets you browse like chrome, but it blocks cooi and creepy ads that follow youa from google and other companie. And theres no catch. Its fre. We make money from ads, but they dont follow you aroud join the millions of people taking back their privacy by downloading duckduckgo on all your devices today. [dramatic music] [lady gagas poker face] if we started the decade with boy bands, we end the decade with solo women ruling the pop world. And lady gaga is at the height of her power. Cant read my cant read my no he cant read my poker face shes got me like nobody listening to Something Like poker face or bad romance, you can tell that she was a student of roxy music. She was a student of disco. She was a student of the drag balls. She was someone who wanted to combine all those elements into really aggressive hard hitting pop music. I want your love and all your lovers revenge you and me could write a bad romance suddenly it was no longer enough to wear a pretty gown on the red carpet. You had to make art. You had to make a statement. You asked me if my music was distracted by my sexuality. If i was a guy and i was sitting here with a cigarette in my hand and grabbing my crotch and talking about how i make music because i love fast cars and f ing girls, youd call me a rock star. Lady gaga is a female empowerment role model. And this is just the beginning of girls running the world. Baby youre a firework come on let your colors burst we have katy perry, shakira. She wolf in the closet nicki minaj. You have taylor swift just coming into her own. Walking the streets with you and your worn out jeans taylor swift is a song writer, and at an impossibly early age, she comes up with what might be the single of the decade. You belong with me. If you could see that im the one who understands you and that just straps her career to a rocket. Maybe You Belong With Me You Belong With Me we saw someone like taylor swift become a huge sensation because of her myspace page posting her music on her page, and look where she is now. Its pretty incredible. By the end of that decade, artists would make their own music and put it up on myspace, and all the sudden you can have a career. In the internet age its become a doityourself operation. Hang your star on youtube and see how brightly it shines. Cry me a river Cry Me A River Justin Bieber was the first of the youtube kids. He was using the new tools of the internet to really do an edge run around the traditional industry. And i was like baby, baby, baby oh like baby, baby, baby no in the 2000s, the Music Industry was undergoing a massive shift with all the technological change and the fact that the price of music had effectively been ground down to zero. Im standing outside where i used to buy my cds a store that is now shuttered and shut down as you can tell like so many other music Stores Across the country. [dramatic music] by the end of the decade, the Music Business was falling off a cliff. It seemed like all of it was gone, reduced to rubble. The shuttering this weekend of virgins last two stores in manhattan and hollywood marks the death of a once booming chain and another nail in the coffin of the music cd. By the mid2000s, music labels realized that youtube, myspace, and File Sharing Software was the way people were discovering new music. So what do you do . You get all of the people that youve heard online together in one act and you charge 130 bucks to see it. And this proved to be a very successful model. Waking up feeling good and limber the one that really set it off was bonnaroo and then coachella. So you came here from england. Yeah. For this . For the festival, yeah. Yeah, yeah, man. Why not . Its coachella. All the sudden that same generation thats discovering music peertopeer online wants to be somewhere in a field with that peer enjoying the live music experience. I see about 40 different bands, every tyany type of music you could imagine. [electronic music plays] the music festivals, there would always be this dj tent. And over the years that tent kept getting bigger and bigger. The superstar djs, diplo, and david guetta, kaskade, and paul oakenfold, these guys are pulling in millions as headliners. Sometimes things get complicated hiphop stars are becoming rock stars. Djs are becoming rock stars. Goes crazy, the crowd, theyre jumping up and down. The only people who arent becoming rock stars. Lightning, zombies, and then it drops right here. Are rock stars. Pop whoo the idea of just standing there and staring at someone on stage is a 20th century idea, where as in the 21st century its more interactive. Its more about us as an organism. Come on. Clap your hands. Clap your hands. Clam your hands, yall. Clap your hands. In the 2000s we saw an industry that seemed like it would never change. We saw it be forced to change. I got a feeling online distribution of music broke down the barriers of taste and suddenly everyone was listening to everything. Good night that tonights gonna be a good, good night with the help of a computer, the past is just cool stuff that you can discover. And thats what a whole generation of new music makers do. Yes, the 2000s are the age of the machine. But that doesnt mean theres not a search for the soul inside the machine. One two three go good, good night tonights the night lets hit it up i got my money hey lets spend it up i feel go out and smash it hey like oh my god hey jump off that sofa hey lets kick it up i know that well have a ball if we get down and roll out and just lose it all i feel stressed out i wanna let it go lets go way out spaced out losing all control chchch here we come here we go we gotta rock easy come easy go now we on top fill the shot body rock good evening. Welcome to the whole story. Im anderson cooper. Its been a year since the Supreme Court overturned roe v