CNN to ramp up streaming as viewers quit cable
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published :
20 Jul 2021 at 07:45
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Jeff Zucker, the head of CNN parent company WarnerMedia's news and sports division, described the new service as "an important step in expanding what news can be".
NEW YORK - CNN unveiled plans Monday to launch a subscription streaming service next year in a stepped up effort to connect with viewers without cable or satellite television.
The pioneering 24-hour news channel will be hiring hundreds of new employees for the service to be called CNN+ that will debut in early 2023.
"CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can be by launching a direct-to-consumer streaming subscription service in 2022," said Jeff Zucker, chairman of parent firm WarnerMedia's news and sports division and president of CNN Worldwide.