CNH Industrial invests in Gearflow

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Online parts marketplace Gearflow.com is gaining more momentum, with the announcement of investors, an OEM/dealer agreement and the addition of an industry veteran board member.
Gearflow has gained $3 million in seed funding from Watchfire Ventures, and CNH Industrial will now use Gearflow's platform in its existing dealer ecosystem.
In addition, Greg Owens, former chairman and CEO of IronPlanet, is joining the Gearflow board. 
Jack Mosbacher, partner at Watchfire Ventures, calls Gearflow a win-win for contractors, dealers and OEMs. “On the demand side, Gearflow will enable every North American construction business — from large and established to new and emerging — to order parts and get equipment back on the jobsite in a more productive, reliable, and efficient way," he says. "On the supply side, Gearflow will also provide parts suppliers and manufacturers with an entirely new pathway to customers wherever they may be located."

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