Todays action dow gaining 140 and nasdaq surging 1. 71 the market reflected everything going right, but totally obscured everything going wrong. Its a tale of two cities. It was the best at times and worst at times but on up days, we focus d on the best and ignoe the rest what do i mean lets start by going over the winners today to see what they are trying to say. You have to define them. They speak to you. The stars of reteail tell the story. The most important winner is amazon this morning, analysts who missed nearly the whole rally here took the recent pull back as an opportunity to upgrade it was very significant. I liked everything in the support from approval to the patience you see, he waited for a double digit decline before he pounced. Most people were flying. Not him. I like that. In recognition of the incredible strength with rapid delivery and the fly wheel approach he says buy amazon is there anything in this note actually, yes. You can make the same arguments about amazon even if the 35 pandemic were to end tomorrow. The problem with amazon is its a very dependent zero sum company. Anything they win and any market share they take does often come at the extension of the brick and mortar competition when you see the stock flying up 6 , consider it to be creative destruction. The destruction of all the stores that lack convenience stunted by social distancing and ultimately fold if they dont get some help from washington. Next winner is ralph lauren. Up more than 5 . Okay, what drove this move better sales magnificent earnings no they fired 3700 people or 15 of their work force as the Company Shifts from more mall based company to a more internet based strategy good news for the market but real bad news if you work for a living and again, in keeping with this notion of being not in brick and mortar third is lululemon here is a company that makes expensive clothes youre not meant to wear to work unless youre a Yoga Instructor working from home. It looked like we had covid contained, lulu stocks were hammered the virus is making a come back and so is lululemon. Up 6 today. I stand by my recommendation nike, we got a quarter so strong as to have buyers claiming for a stock up a dozen points. Sounds great what led the quarter it was china which is far ahead of us when it comes to the pandemic so we can be thrilled about nike but america isnt driving the bus particularly physical store nike like ralph lauren. No hey, you want a real hard core shift in retail . I got a wild one for you i want you to check out facebook which rallied nearly 3 because were getting a sense that e commerce facilitation business facebook shops could be enormous and its going to help the disenfranchised. Ill approve of this offen himmer said the shops business could generate 25 to 50 billion in revenue. Again, thats all about e commerce, small, medium size business at the expense of brick and mortar, they will be ambassadors for facebook one day. With Household Net Worth at the highest level ever according to the federal reserve, maybe you would think the consumers have plenty of money left over to shop all over the place. I say not so fast. The wealth gains are from stocks in short, retail is still mostly a zero sum gain. Same for the restaurants look at todays winners, chipot chipotle, the stock rally 28. Its a strategy for takeout and delivery they are making roughly the same amount of money prepandemic thanks to chipotle and getting big breaks on rent because landlords need tenants that can actually pay ha other side of the coin sizzler. I always liked sizzler nice, cheap staeak house with a 62year legacy hey, you can go to sizzle when youre done. When i was living my car, i loved ziz lsizzler, how is that the president of sizzler made it crystal clear, our current financial state is a direct consequence of the Economic Impact due to longterm Indoor Dining closures and landlords refusal to provide necessary rent abadement tough to run a steak house opposite from what we heard from chipotle darden reports on thursday and unlike sizzler, the pararent company of olive garden can survive the economy if the steak houses are not delivering right now. Yes, they can get through to when we have a vaccine they will be able to do it sure, there are smaller retailers, smaller restaurants that can compete but you just wait until it gets cold and windy outside. With no Outdoor Dining and heavily restricted Indoor Dining, most of this industry will be sadly out of luck. Darden, though, the restaurants will be here when the pandemic is over and most of the competitors will be gone no wonder the stock is strong going into the quarter thursday. Its the last person standing. Next up, the remarkable bull market in housing spurred by a shortage in homes but thats zero sum there is a shortage of homes in the suburbs and by the way, also, in the country away from the cities because people are fleeing from the cities to work at home. Landlords arent ready and so are the banks that length them money which is why bank stocks cant get out of the way in a world you dont have to commute into the office, zoom video Reigns Supreme and cybersecurity needed, z scaler, crowd strike, octa people that work remotely are vulnerable to hackers. Look at the headline from todays wall street journal. Bonds related to Hotels Office face pressure. The bank is on a lot of that debt, too. Buyers swap into Financial Technology like square and paypal and get out of traditional banks even if their recommended push the offsets here are ext extraordina extraordinary. They are not visible we can see lennars fabulous sales but how do you gauge the stress of the landlord mostly you pick it up from the credits market. What else . When it looks like we had the virus contained, some of the favorite cloud stocks kept rolling over two classic examples, adobe or do docusign both got pulverized after excellent quarters i invite both companies to come back rather than focus on the stock going down cases are spiking so they are roaring again. I bet they can go back to their old highs. You have a lot more demand for cars they didnt seem to like new cars thats how contactless used car like carvana that sent the stock sky rocketing. So many guys bet against these whatever even the bulls didnt expect to be this good this is the new normal until we get a vaccine. Every time we try to reopen, the virus comes right back its the bars and restaurants, people we know this because countries have gone through the same thing in the u. K. , in spain, israel, cases started spiking a few weeks ago. We have 17 states where the numbers are on the rise and getting worse. It is the case load, not the deaths, its the case. Stop telling me, jim, youre looking at the wrong numbers we have universities where its out of control and a lot of these students are being sent home to their parents. Were not china. They wont put you in jail if you go out when you shouldnt. The negative stories are hidden, at least when it comes to the stock market the losers are being crushed by the virus. The winners you benefit from or can survive to come out the other side with fewer rivals let me give you the bottom line. You cant see it from the stock market that has more winners than losers on a day like today because the losers are too small to be public and thats who the government needs to be ready to protect as it gets cold and the week by no fault of their own cant make it through to the promise vaccine land david in arizona, david . Caller hi, there, jim cramer dave here. Hey, dave caller last week you were speaking about value and basic industries and back in may of this year i picked up some shares of corporation of america, pkg specifically because at the time it was yielding a little over 3. 6 . I put into an ira and they basically make container board. Sure, i know them. Caller and i want to get your thoughts on this as an investment that can grow over the course of time. Okay. My writing partner and i have been discussing this because you had ip doing well and west rock doing well some of that is because they finally stopped opening new plants and we still know there is demand for lineup work because of e commerce. So i think packaging is okay im going to recommend international paper. I think west rock can move, too. Edward in pennsylvania, edward caller yeah, my son 12yearold edward has a big question for you. Bring him on. Bring him on caller hello, sir. Game stop has rallied more than 100 in the past month if i had two recent upgrades to announce to preorder the new playstation 5 now and said ryan sees it rivaling amazon long term after this do you still think game stop is a buy. Game stop is a problematic equity it is their time now i want to caution. I want to caution, there is a very big short position and that mean there is are people who will have to continue to buy it with any good news its not my favorite its a short squeeze but i think you can have some legs unless we get a stimulus compromise, the economy is going back to full covid mode. Invest accordingly back to these stocks again on mad money tonight is macys in need of a miracle as the Retail Sector continues to find its way in a covid19 world. Im asking the ceo how its positioning itself and the market spent the past few weeks rolling over so is that a thing to come . Is that a sign we got to go off the charts to find out. After selling off hard during the covid crash this year, how the heck have shares of elf beauty managed to return to prepandemic levels . I think we should talk to the top brands stay with cramer announcer dont miss a second of mad money. Follow jimcramer on twitter have a question . Tweet cramer madtweets send gajim an email to ha madmoney cnbc. Com or call us at 800743cnbc m miss something head to mad mun dmoney. Cnbc. Coam as business moves forward, were all changing the way things get done. Like how we redefine collaboration. How we come up with new ways to serve our customers. And deliver our products. But no matter how things change, one thing never will. You can rely on the people and the network of at t. To help keep your business connected. The big events are back. Xfinity is your home for the return of live sports. Is there any good reason to dip your toe into Department Store stocks as we head into the Holiday Season with covid cases rising take macys. When the pandemic hit, it got through the meal giant rinder how do you sell . Up a couple bucks from april lows macys reported numbers better than the low credit good although thats not necessarily saying that much because the expectations were low to begin with the reopening trade has gone out of style with macys giving up the most earnings gains and then some i know the situation macys may seem bleak but if the company has enough cash to get through the weakness and i do, you have to consider the stock is selling for low. Could this be worth buying in weakness lets go straight to the source with the chairman and ceo of macys to get a better sense of what his company is doing and what we expect for the holidays and back to School Welcome back to mad money. Hey, jim, great to be here. I wish i could be there in person wish i could be on your show again. I wish i could see you in person and your beautiful store in midtown okay, you picked up 4 million, 4 million customers in ecom in the Second Quarter alone what are you doing to monetize them so here we are. We have a growing website already and so during the pandemic, that was our only portal for the customers we were really hardened by the 4 million customers that came into the brand and their younger and more diverse and we have, weve learned lots from them of yos obviously, how do we get them to be a core macys shopper we have Loyalty Programs to come into our brand were looking at new categories so we added categories based on what they asked for. We have new Payment Options for them one thing they asked for is being able to do it in payment installments so we added klarna. They want more deliver options so we added door dash or sameday delivery in 500 stores. We are really interested in making sure these become core macys and bloomingdale shoppers. You mentioned bloomingdales its a bloomingdales moment. When i look where we want to buy housewares in my family, we go to bloomingdales and the reason we do, high quality, yes, indeed if we have to return it, were fine but we dont want to do it online we dont want to do it online because you can feel it and see it and im going to spend 500, i want to do that. How about these new people do they want to go brick and mortar or fine at all times being on the web so jim, youd be surprised what people buy online the amount of furniture business we do tremendous Business Online in all categories but obviously as an omni channel retailer, we have great privilege of serving customers if they want to shop on the app, do it online or come to the reopen stores home is clearly having a moment and you like so many other americans are looking around their houses and saying it is time to update and so that can be new appliances, appliance candy, couches, home decor, textiles is having a moment. Everything in luxury with particular reference to bloomingdales is working right now. Well, thats a reason i guess why the Gross Margins are improving. Youre selling the right stuff. Right, part of it is having customers, high appetite for fashion and if you think about the competitive mode after macys and bloomingdales, its a National Strategy of great tasting fashion packed with quality from off price to luxury so were really liquid right now. We have our stocks down. Our stock to sales ratio is quite healthy and the goods were bringing in were selling at regular price so margins are of usually reflective of that. We know that ralph lauren announced a reorganization today with unfortunately a lot of firings and brooke field let people go. Obviously, the malls still threatened in your presentations including one you did recently, the Goldman Sachs retailer you admitted look, some of the malls if they lose a lot of stores, they become less attractive even if you think macys is the only one there, thats not a good anything. Lets talk about stores what is happening now when you look at macys and bloomingdale part follow owe. Were in a lot of malls but you look at the best malls we have 500 stores we committed to closing 100 of them when you look at the remaining 100 portfolio, they are in b, b plus, a to a plus malls. Every Bloomingdale Stores are in a plus malls i believe those stores or malls will stand the test of time. When you look at it, i look at the mix of these malls and the more they are playing with the mix, getting more entertainment, more hospitality, less apparel and accessorieaccessories. The amount of footsteps will help with the longterm viability and im really happy with the Mall Partners when i think the key reads on malls and most important they have an Investment Strategy to make them viable destinations for years. Have they been because of this elongated back to School Situation positive i mean, how do you describe back to school . Its kind of like a rolling thing now. It is is that a prequel for how holiday will be and thanksgiving or christmas or hanukkah and how should we expect that . Whatever comes our way we have a, b, c, the 2020 options because whatever comes our way, we have to have flexibility. So what im expecting is that the holiday traffic is going to start much earlier customers want more than ever want to have a great gift that they either put under the tree or give in a treasured box, you know, for customers. To make sure we have that ready for customers no matter when they want to shop, were pulling the calendar to started a dressing those great values in the beginning of november and were going to be ready for the customer for those that want to shop after thanksgiving being an omni channel retailer, well deliver same day or them coming to the store or safety of curb side picking up the great value. Okay. There are certain things we associate macys with value and different so many different products we like but also associate it with thanksgiving day parade, jeff that has always been a mainstay for me, for my parents, for my kids what are you going to do first off, let me broaden it, what we always do when you think about macys, you think about were pillars of communities were part of and take great pride in that. Thats in our dna. When you look at what we do give back and donations and meals on wheels with food instability right now, those are things were proud of and were in that with customers and if there ever was a time we need to give thanks, it is right now and for thanksgiving so we have kind of a dress rehearsal. We talked about this with the fireworks. We did the fireworks in are a way that was safe for People Living in new york city, expect the same thing with the thanksgiving day parade. It not going to be a live event but it will be filmed live it will be filmed over a twoday window it got the floats and balloons the talent is different. All the people that were ready to come, the marking bands, cheer squads coming for 20, weve given them a pass for 21 and back filling with other entertainment. This will be one were really excited about having a great thanksgiving day parade for america this year. It will just be different. Well be going without a hitch. Will we be able to order things to make it an interactive parade online . There will definitely be lots of opportunity to look what were doing with that and we have a website thats opened on thanksgiving day were not going to have our stores enon thanksgiving but obviously, we do a lot of business with demand that comes in on that day. All right youre more fired up than ive seen you in a long time, jeff, and i know you got a lot of good things coming. Thank you for coming on the show the chairman and ceo of macys great to see you, sir. Thank you, jim. Great to be with you. Not an expensive stock if you believe things will get better in the country and believe in science, if you believe in the notion that retail has a place thats more than just the economy and doing well e come, this is not an expensive stock when lul us up 22. You get the picture. Mad money is back after the break. Us up 22 you get the picture. Mad money is back after the break. S up 22 you get the picture. Mad money is back after the break. Is up 22 you get the picture. Mad money is back after the break. We got no free pass. Everything we have, weve earned. The unmistakable lexus is. Get zero percent financing on the 2020 is 300. Experience amazing at your lexus dealer. Every curve, every innovation, every feeling. A product of mastery. Lease the 2020 es 350 for 359 a month for 36 months. Experience amazing at your lexus dealer. What do we do now that the market spent the last pew weefe rolling over we need a more quantitative approach to investing because your feelings rarely make you a better money manager tonight were going off the charts with the help of Larry Williams, the legendary technician trading stocks since why was in diapers and writing more than a dozen books and indicators we use all the type on the show. More importantly, williams has a terrific track record. In april when everyone was freaking out about a possible depression, he predicted the economy would open mid may, which it pretty much did in late june he had a fabulous fourth of july trade and due for a sell off in july f. He took it seriously and spent august takes profits, youre in a much better position now because youve got some cash you can put to work at lower levels when it comes to predicting where the market is headed, williams loves making forecast based on siegcycles these arent perfect meaning they work most of the time but sometimes they really dont. Still, they can give us an important glimpse of the future. For example, take a look at this chart of the s p 500 last year the red line is the 72day cycle, which has been the most reliable forecast over the past three years at least according to williams. This cycle predicts potential lows and highs and doesnt tell you about anything about the scale of them. It just tells you when the market is likely to change direction. For example, it nailed the bottom at the beginning of 2019 and nailed the high that may it predicted another high in july we got that one in august. Followed by a low in august that also predicted another high in october. Not perfect. Most of the significant buy points last year came very close to when the cycle predicted we would have a low what does the 72day cycle tell us about the rest of 2020 . Check out the s p 500 year to date with the cycle forecast in red. All right . This is important. Williams recognizes the cycle right now is let say ugly but suggests we could have a low coming october 20th. Thats not far from now. It doesnt mean the pain will stop in a little less than a month. You dont want to look at that very sharp if you wait for that to happen, you might miss a lot of good stocks the question is are we talking about a short term bounce or sustained rally . Its important to consider the macro drivers of the market. Oil prices and Interest Rates. It shows the relationship between the s p 500 and the price of crude, 70, 70 weeks in blue Energy Prices typically do a good job of forecasting what is in store for the stock market with a 70week lead time what happened to the Energy Market less than a year and a half ago tends to play out in the broader economy and stock market for example, we have a huge meltdown in oil in october 2018 and 70week forecast predicted the initial covid sell off this february and march oil bounced to the First Quarter of 2019 and predicted the incredible rebound from stocks through april through the bulk of this summer that forecast suggest we could get a nice uptick in the s p 500. We should be able to get that. So again, i mean, if youre freaking out and selling right here, look, i understand the market was up today if you want to trim some. This is not that far from there and youll get that. I think this is important. Next up, williams is a big believer Interest Rates have a huge impact on stock prices, so are we lets do the same thing with Interest Rates versus the s p 500 from 2011 through 2015 so that you can see how this works. See, williams says there is a i know this again, these are look, hes been around a long time this one is 110week lag Interest Rates anticipate potential changes in the stock market a little more than two years down the line. Sure enough, the Interest Rates rose from 2009 to 2014 we have a fabulous multi year run in the stock market two years later according to williams, this is a consistently reliable stock price going back to 2008 this blows my mind because we usually think about the stock market anticipating changes in Interest Rates and works the other way around if that sounds backwards to you, look at the action from 2015 through 2019. Same darn pattern held up. Most of the significant highs and lows for the s p 500 paralleled highs and lows from 110 weeks before i mean, you got to admit its Pretty Amazing i cant fully explain why this pat detern works two years is a long time big lag but the point of Technical Analysis is you dont need to know why you just need to know that the correlation exists so what do Interest Rates from two years ago tell us about the stock market today look at the chart from 2020. With 110weekold Interest Rate forecast in blue again based on this forecast, williams would expect the stock market to bottom in late october here we go again followed by a descent move later this year into early next year again, we are closing in on this, people lets put it together. Williams has a 72day cycle predicting an important low around october 20th and throw in the 70weekold oil forecast and 110weekold insurance forecast and williams thinks we may have a major cycle low for the middle of october thats viable in short, lets say you are terrified about the decline in the last few days. You think its going to last for a long time. You dont think that todays action is typical. If youreworried that the bull is dead, as a lot of people are and looking at the start of a bear market, if you see covid cases spiking again and wonder if the market needs to revisit the lows of last spring, Larry Williams says calm down. The bottom line, the charts are interpreted and suggest we could get shortterm turmoil and expect a viable bottom sometime next month probably closer to the end of october than the beginning. While hes not ready to call the bottom yet, he says you need to be ready because the bottom is coming and its almost in sight. Henry in kentucky, henry caller booyah, jim. First time, long time, love the show, man. Thank you very much thank you. Caller my call pertains to visa as of yesterday, visa has been down 10 from the highs beginning of september with Contactless Payments becoming more and more prevalent, is visa a buy the issue is cross border we know there has been very little cross border and lockdowns all over the place that has to change visa will change with it if you see that lightening up how about we go to ian, tough area because of the fires. Ian in oregon, ian caller booyah, jim. Thanks for taking my call. First time on the show here. Fantastic youre on the show. How can i help caller i want your thoughts on a stock im in. First the fires the past couple weeks, ive been watching the rising numbers and love being a realtor in the portland area bu the number of building with the fires and record amounts of land scorched, could the stocks take an effect . Do you think there is an alternative solution and see an increase in demand youve laid out a strong case and i agree with you thank you for the kind words and i think trex is in the right spot i do youre in a good one its come down but if you take a longer term, its been good. Lets go to nick in massachusetts, nick . Caller booyah, mr. Cramer how are you doing . Well, how about you caller doing well. I want to thank you, your team and family for the work you do youve been an incredible force in my life and my wife thats to fabulous. Caller my wife and i talk about you all the time on our pod cast. Thank you. Caller what are your thoughts on one of the worlds leading satellite manufacturers. They produce Consumer Wearables but also manufactures products for marine, aviation and government usage i havent heard much from the company other than it just reported the s. O. S. Rescue with the in reach device. What are your thoughts on garmin ive liked garmin for years and years and years and it could be because im a boater. Their stuff is absolute best i know the stock looks like it rolling over i wont let the chart determine how i think about garmin, which is an Excellent Company and these are excellent questions. Thank you, nick, in massachusetts. The chart suggestiignificanugget a few more tough weeks but the bottom is viable and i dont want you to wait here. Dont be so cute this is Larry Williams were talking about. Much more mad money ahead. After swearing off makeup in 2015, 15time winning artist alisha keys is getting into the beauty business with e. L. F i think lit move the neit will. I want to see if it means a pretty profit and how short sellers could be the investing safety belt and im using nikola as a case study and all your calls, rapid fire in tonights edition of the lightning round so stay with cramer. Hey, dad hey, son no dad, its a video call. You got to move the phone in front of you like. Like its a mirror, dad. You know . Alright, okay. Hows that . Is that how you hold a mirror . [ding] power e trade gives you an awardwinning mobile app with powerful, easytouse tools and interactive charts to give you an edge, 24 7 support when you need it the most plus 0 commissions for online u. S. Listed stocks. Dont get mad. Get e trade and start trading today. With the icon that does the same. The rx, crafted by lexus. Lease the 2020 rx 350 for 409 a month for 36 months. Experience amazing at your lexus dealer. If you thought the pandemic was bad news for the cosmetic indu indui industry, thing again. Just because people are stuck at home you have to look your best for zoom people arent buying in stores but online which brings me to e. L. F. Beauty. Thats the value or jeniented cruelty free program its up 5 today when we last checked in with this company in late may, they adjusted to covid on the fly and dealing with an investor with board seats. Four months later, the situation looks better and management resovr resovrlr resolved the dispute and sent the stock soaring. I think e. L. F. Is thriving for two reasons. Pivoting to stay at home economy is difficult for them. The companys cruelty free is good with the younger demographic and launching a lifestyle beauty brand in partnership with the fabulous alisha keys. It will be called keys soul care it could move merchandise but lets check in with the chairman and ceo of e. L. F. Beauty to get a better picture how they are doing and what the partnership with eli sha kealisha keys is dg huge number of grammys really famous person that ive never met anyone that didnt think she was the greatest what can she did for e. L. F. . She is the greatest and an incredi incredible inspiration for so many millions of people, particularly in this dark time were excited to launch a brand with alisha keys and if you think after traditional beauty, hair care, nail care, skin care. No one is actually taking care of the soul. Something that alisha and we can uniquely do is really take care of your total self, yo, your m, body, spirit and ability to connect with others. Were excited about launching this brand. Not to be too commercial, how does that necessarily translate into earnings per share . Well, first and foremost its going to start with everything that e. L. F. Does next tuesday it will go live and youll get content, tips and sign up for a weekly email for inspiration youll get from the site by holiday time, well have the first collection starting with skin care. Weve also mapped out about seven other categories this is a very broad brand thats going to translate online and eventually with select National Retail partners. How do your 67 women on the board feel about this . They are ecstatic i think one of our great hallmarks is our core shared values with alisha on inclusiveness and empowerment having a much deeper meaning of beauty and starts with the team. Were really proud of the fact that were one of nine Public Companies that have 67 women on the board but our entire employee base, we have over 75 women in the company, over 60 mi millennial or gen z. Help me on an International Political issue and solve it for me tiktok, nobody i know is on tiktok other than for a few seconds and i come across the most Viral Campaign in tiktok u. S. History is you. Tell me how it works. Yeah, well, first of all, it works with starting with our consumers. We have a strong and loyal following among gen z. They are on tiktok quite a bit when we did our challenge it became the most viral Tiktok Campaign with 6 million views and did it by really addressing the needs of consumers we did an original music track and it really took off and we continue to feed it with things on tiktok. It been a tremendous success for us. If walmart does get its stake, would you do it in congestion with walmart . I know you have a fabulous position with target. Well, we also have walmart is our largest customer and were always partnering with walmart with the most productive brand that walmart carries in Color Cosmetics. We look to further our partnership with walmart and absolutely areopen to them as well as the great work that were doing with target, all t beauty and others. You put up a chart, Color Cosmetics year over year and block out government stimulus impact im a big believer that boy, do we ever need more stimulus for the cold weather and stores that might close down are we out of government stimulus now and is there a problem . Well, im with you. I hope there is more stimulus because i think the American Consumer is suffering the level of unemployment, the level of Economic Hardship so we hope for stimulus as any american would to make sure that the economy keeps going. But id say, you know, im proud of our team of how weve been able to navigate through this crisis the category itself is down and strong growth even more importantly, were gaining market share and we aim to do that regardless whether its stimulus or not. All right last question, i need to know about what you guys are doing about making sure that there are lets say no environmental issues, that youre doing the right thing when it comes to what i just regard as being what a lot of younger people care about, how do they treat animals . Are they doing everything with the planet what do you have going thats one of the reasons why were succeeding right now is our core super powers as a brand is were 100 vegan, cruelty free, have a premium quality unbelievable crisis and our universal appeal were speaking to our consumers with what is most important and living that every single day and making sure were executing and living up to it. Youre doing a remarkable job and alisha keys is probably the celebrity id most love to hook up shes rather amazing shell be terrific for you the chairman and ceo of e. L. F. Beauty thank you for coming. Thank you for having me. Inexpensive stock doing the right thing with the web there is tremendous demand for cosmetics in a period where there is a lockdown. Lets hope we dont go all the way with that. Mad money is back after this incomparable design makes it beautiful. Stateoftheart Technology Makes it brilliant. The visionary lexus nx. Lease the 2020 nx 300 for 339 a month for 36 months. Experience amazing at your lexus dealer. Im a sustainability science researcher at amazon. Climate change is the fight of our generation. The biggest obstacle right now is that were running out of time. Amazon now has a goal to be net zero carbon by 2040. We dont really know exactly how we are going to get there. Its going to be pretty hard. But one way or another were going to reduce our Carbon Footprint to net zero. I want my son to know that i tried my hardest to make things better for his generation. Everything we have, weve earned. The unmistakable lexus is. Get zero percent financing on the 2020 is 300. Experience amazing at your lexus dealer. It is time for the lightening round buy, buy, buy, sell, sell, sell and then the lightening round is over are you ready ski daddy . Time for the lightening round. Franco in new york. Caller hi, jim, hello. Thank you for taking my call. Of course, how have you been . Im okay, sir im nervous on the phone with you and youre a legend, sir. Thank you. Caller quick question. What do you think about the stock ebay ebay is under valued and im going to say you should be able to buy it. For ben telling me its good lets go to it is good. Lets go to jasmine in california, jasmine . Caller booyah. Booyah. Caller first time caller, longtime listener love the show, entertaining and education education. Want to know your thoughts on ecom. I used to like it much. I have to do more work on it they do stuff i think you can get for a lot of other guys so i got to do more work on channel advisor. Dan in pennsylvania, dan caller hey, jim. I think ive got a winning stock unlike the eagles so far this year i want your opinion. This companys revenues have doubled in less than three years. The stock recently pulled back about 20 from the alltime highs in august. This quarter they acquired Edge Computing expected to advance in q 4. Theyre a digital revolution play and provide content network with the best on the web and enterprise customers including shopify, pinterest. Other than the negative reference to the philadelphia eagles, i would say youre spot on i think i saw the decline and surprised because how many places and schools are online. I think youre barking up the right tree lets go to mark in ohio, mark caller booyah jimmy. Booyah caller first time, long time. Okay. Caller action alerts plus. Com member. Yes, yes, thats good ones lately including nike. Thank you. Caller so i want to thank you and your staff for all you do for us little guys. Thank you caller and im calling in regards to a solar pick. Im looking at solar edge versus first solar. What are your thoughts i dont want either im not a huge fan i like wind. But im not a big solar fan and im not a first solar fan. Lets go to matt in georgia, matt caller hey, booyah, cramer. Booyah. Caller im calling about cradles ticker ktos. I have a nice position that recently hit an alltime high consistently in the news for sounding i like this defense contractor literally when i was at nine and all theshort sellers are in there saying bad things on twitter and its been right all the way and continues to be right. Bee in california , marie. Caller hey, jim. Booyah. Booyah. Caller im so excited to be here. Thank you. Caller im a long listener and firsttime caller. I wanted to thank you for all the years of education and guidance youve helped me build my portfolio. Thank you caller you have. A shoutout to my boys anthony and joey. Long term. Caller yay my question today is on the stock ive had and believe in forever is sirus xm. Its been disappointing i dont want to abandon it there was a lot of sports cancelled for awhile i think you stay long even though its at 5, it should be higher lets go to greg in new jersey, greg caller boo, boo, booyah jim. Excellent caller very nice so made the mistake of listening to john and jerry last week. I think the pony tail might be tied too tight cutting off the oxygen in his brain. Dropped to sinkers on unlucky listeners. Both defaulted only bought one of them. Wanted to get your thoughts on our mattel. I like john very much and i think hes made a lot of money for a lot of people and he is a terrific guy and i like his brother, too he does have like i do, some soc stocks that dont necessarily work out but i think hes done well overall but i do not like the steel companies. That, ladies and gentlemen, is the conclusion of the lieghtenig round. Announcer the lightning round is sponsored by t. D. Ameritrade when youre investing, the only thing more important than making money is not losing money. As you continue the loses, the gains will take care of thems f themselv themselves it can be difficult to sell a stock when you think you found the next tesla the next tesla could have been nikola that ive been warning you away from for months some of you may still believe this when you see a bunch of bright red flags, you have to sell and sell quickly even if you still have conviction. Ever since nikola started trading, there was too much hype and not enough substance if you didnt listen to the warnings from me, you slammed head first into a situation with Nathan Anderson founder of Hindenburg Research and the air ship that crashed and burned anderson nailed this because he thoroughly distrusted the executive chairman trever milton this guy is incredibly vocal about the coming of nikola revolution how they were going to change the game with Hydrogen Fuel cell power trucks this year nikola americaed with a special Purpose Acquisition Company and moved the stock from 11 to a closing high of 80. While hindenburg didnt get out at the top, it went with the stock trading at 38 and now its 28 they highlighted moments of fraud and alleged, some of them have already been independently confirmed and cast doubt on the entire story it turns out they made a number of false statements and the company was over hyping and the video of a prototype truck barrelling down the highway was staged it was a truck rolling down a hill with the angle of the hill edited out bad set of facts of course, the company disputed the findings and talked about turning loose for market manipulation because they were shorting the stock but the companies were ranked hallow and i told you at the time turns out the scc and Justice Department are investigating nikola because they take fraud allegations seriously. I point this out because i want you to understand the value. They flashed enough red flags that you had to question everything including whether the investors and partners like gm even like bosch had really upped the value, had really done the Due Diligence for getting into bed with trever milton did they know nikola didnt own much intellectual property and the Hygiene Technology isnt what its cracked up to be did the ceo of gm that stood by nikola know about the bogus truck video or did it take her by surprise . Come on, mary. Maybe this deal was worth it by gm and electric vehicle credits and boost their purgation of all Energy Vehicles but it doesnt look good to me. I want to know what bosch is thinking i want to know they are on the board. Im not saying shorts like hindenburg are always right. Sometimes they are wrong for example, i like j 2 global a company targeted its dirt cheap. The Tractor Supply for the Marijuana Industry and while there are issues, its a good story. When a short seller highlights major red flags, you have to take it seriously. You have to contend with the arguments. The bear case was overwhelming and im glad they went after them oh, and even though the stock bounced today on the milton resignation, i dont like it stick with cramer. With the icon that does the same. The rx, crafted by lexus. Lease the 2020 rx 350 for 409 a month for 36 months. Experience amazing at your lexus dealer. [ engine rumbling ] [ beeping ] [ engine revs ] uh, you know theres a 30minute limit, right . Tell that to the rain. [ beeping ] for those who were born to ride, theres progressive. Makes it beautiful. Stateoftheart Technology Makes it brilliant. The visionary lexus nx. Lease the 2020 nx 300 for 339 a month for 36 months. Experience amazing at your lexus dealer. Some Companies Even though their stock prices go up a lot, i find to be chronically under valued and one of those is nike. It always seems to be incredibly surprising to people when they blow the numbers away. Do you know this has been going on for 20 years . They just continued to excel their dna is amazing and tonights numbers are just spectacular and i got to tell you, it not just going to be china ahead and they are making a lot of money and figured out digitizati digitization they are a tech company thats extraordinary with great management when you see a stock like that up 12, 13, 14, 15 points, it makes sense. I like to say there is always a bull market somewhere, i promise to find it here for you on mad money. Im jim cramer ill see you tomorrow. Welcome to the shark tank, where entrepreneurs seeking an investment will face these sharks. If they hear a great idea, theyll invest their own money or fight each other for a deal. This is shark tank. I live in davenport, florida, with my beautiful wife corrina, my daughter claudia, and our dog chloe, and i am the owner of fresh patch. Corrina and i got married three months after meeting each other, and then corrina got offered a job in florida, so we decided that might be a Good Opportunity to start something new