Transcripts For CNBC The Profit 20240712

And family drama. Breanne i know theres a lot going on. That is not an excuse for not communicating. Alan mmhmm. Lemonis . Lead to a shocking twist that youve never seen before. Laurie im not gonna be blamed here. Lacey im not blaming you. Laurie im im done. Lemonis no, no, no. Please. Im marcus lemonis, and i risk my own money to help businesses. I love investing in american businesses. Woman these people are here because they care. Lemonis its not always easy, but i do it to create jobs, and i do it to make money. We have a deal . Lets rock and roll. Man yeah lemonis this is the profit. Im in Downtown Los Angeles today visiting a Company Called sd campervan. Now, i know the rv business really well as the owner of camping world, but the van business is a growing segment inside of the rv industry. I know the company has experienced a lot of bumps in recent years, and i want to figure out if theres an opportunity for me to help them and to make money. Hi, there. How are you . Breanne good. Lemonis im marcus. Breanne breanne. Lemonis nice to meet you. Breanne nice to meet you. Lacey marcus thank you its so exciting youre here lemonis nice to meet you. Lacey im really happy youre here. Thank you. Lemonis this is really cool. And the two of you own it together . Lacey yes. Breanne we do, along with my stepdad. Lemonis so, what would you guys call yourself . Are you a vanConversion Company . Breanne yeah, were a vanConversion Company or campervanupfitting company. Lacey or a dreambuilder company is what i like to call it. Lemonis do you guys convert shells . Is that how i should think about it . Breanne yes, so. Lemonis is this an example of one . Breanne exactly. Yeah. So, a customer calls us, and they tell us what van they have, and then we work with them based on that. So we dont actually buy the vans. We work with the customers vans, and we upfit them. Lemonis okay. Breanne this is our personal van. All of it is aftermarket. The inside is our conversion. Lemonis and when you say thats your van, thats the company van . Thats kind of the model . Breanne this is what lacey and i live in. Lacey and i live in it. Lemonis oh. Lemonis youre living the van life. Breanne we are. Lemonis i like the fact that they also live the lifestyle because it shows me that they understand exactly who the consumer is, what they need, and how to address their needs. Breanne would you like a tour . Lemonis yeah. Breanne awesome. Come on in. Lemonis this is cool. Lacey so, this was built a year ago, one of our first designs, and we call it home. Lemonis for not having a lot of manufacturing experience, theyve done a nice job taking an empty shell and building modular furniture that allows this to actually be livable. Its bright, its open, and its airy. Whered you learn how to do this . Breanne lacey and i have always traveled internationally. Like, were backpackers. Were travelers. Lemonis yeah. Breanne we were teachers. I taught at a university, and lacey was a fifthgrade teacher. For summer break, we wanted to go tour the united states, so we rented an rv, and were like, this thing is big and clunky, and its just not for us. A couple months later, her dad came over with an empty cargo van, and hes like, im gonna convert this into an rv. So that march, we bought our van, and we took off in june for our first trip and, like, absolutely fell in love with van life and the community. We had no idea there was a community. Lemonis huge community. Breanne yeah, totally. Lemonis huge. Lacey yeah. Lemonis as you study the overall rv market, youll notice a trend away from large motor homes skewing down towards smaller motor homes and travel trailers. Smaller, more gasefficient is absolutely the trend. Would you guys consider yourself a subset, part of, or completely separate from the rv lifestyle . Breanne the demographics are very different. Lemonis buyer profile is different. Breanne yes. Winnebago and the other class b rv manufacturers. Lemonis roadtrek. Right. Breanne . Are not meeting the needs of our community and our lifestyle. Lemonis is that true . Breanne yes. Lemonis how . Kat well, like, the bulkiness. Like, you get a lot of unnecessary things. Here you see, like, a minimalist, sleek design. Also, the outside, the exterior, like, winnebago and stuff like that, you see thats an rv. It has a certain look to it thats not necessarily appealing. Breanne so i would actually lemonis i dont know if i agree with that. But you have to know that i know this space. Breanne yeah. Oh, for sure. Lemonis the rv market is essentially made up of six different classes of vehicles. A class a motor home is the largest, most expensive. The class c motor home is smaller than the class a but bigger than a van, and then theres the class b market, which the van category fits in. To round out the balance of it, theres a fifth wheel, which is essentially a towbehind, and theres a travel trailer that hitches to the back of your truck, and then theres the traditional popup, like ken and barbie had. So the b van, right . Breanne mmhmm. Lemonis which is what this is. Its a b van. Is very different from a c class, right, with the overhead cabin, which is probably what you rented. Breanne mmhmm. Lemonis right . You rented the typical, like, el monte, cruise americatype unit. Breanne yeah, like, 24foot. Lemonis yep. Which is very similar. The difference is that you dont have a bathroom. Breanne we do. [ laughter ] kat surprise, surprise [ laughter ] lemonis they like to say they have a bathroom. Well, they have a mobile toilet in the middle of your kitchen. Lacey we have a composting toilet. Lemonis you do, okay. And, so, does it qualify for the same things that an rv does with the shower and the toilet . Breanne we do external showers, so, like, the outdoor shower. Lemonis totally fine. Breanne yeah. Lacey and were working on designs for internal showers. Lemonis for me, the finishing of the inside is really important the cabinets not having sharp edges by your head. Theres little, teeny things in terms of everything thats gonna give you the maximum amount of space. As i look at the unit, i give them credit for mocking something up, and it may work for them, but at the end of the day, for this to have real mass distribution, everything is gonna have to be right inside. The consumers looking for the most efficient, best use of space that they can possibly get. Breanne on tuesday, we had a vanlife event, and then i had another team meeting with a remote crew from my other business, so, yeah. Lemonis whats your other business . Breanne its called the vanlife app. Lemonis so, when you say is it literally an app . Breanne yeah. Lemonis can i see it . Breanne yeah. We started it two years ago. The vanlife app is a central database of the places that you can camp for free. We help other people connect with others on the road through the app. Lemonis based on the geolocation youre at . Breanne exactly. Lemonis i love the fact that bre has foresight to understand that technology is an important instrument for rvers. Shes ahead of the curve. Lacey weve been consistently doing two per month for the last year and a half, but our goal has been trying to get to three, four a month. We really want to scale this. Lemonis two a month is all you can make because of Human Capital . Or is it two a month what you make because thats all the demand is right now . Lacey we have demand. Average about four inquiries a day. Breanne probably about 50 are like, im ready. I choose you. I want to go. I love what youre doing. Lemonis and your response is, im sorry. We dont have space . I like the fact that theyre getting 15 leads a month, but the fact that they cant even address a third of them is a problem. Clearly theres some breakdown in the process where people are saying, hey, i want to give you money, and youre saying, hey, im sorry. I cant take it. I want to see what the process is here. Lets go inside the warehouse. How you doing, sir . Im marcus. Justin im justin. I used to work for you. Lemonis oh, you did . Where . Justin camping world. Lake city. Lemonis what is your name . Jeanluc jeanluc. Lemonis jeanluc. What do you do here . Jeanluc im a technician, so i do all the electrical prep. Ill do demolition work. Lemonis all the cool stuff. How are you, sir . Alan very good, sir. Im alan. Lemonis so, what is your role in the process . Alan i kind of oversee the work in the shop. Breanne hes my moms husband. Lemonis okay. Breanne yeah. Lemonis oh, very cool. Well, thats awesome, right . Alan yeah, its. Well, theres the whole dynamic, but, yes. [ laughs ] lemonis but you guys have a good relationship. Breanne yeah. And my mom is somewhere. This is my mom. Lemonis are you mom . Laurie hi, marcus. Im mom. Lemonis nice to meet you. Laurie nice to meet you, darlin. Lemonis well, you have a really amazing daughter. Laurie i know. Lemonis and your husband is pretty cool, too. Laurie i know. Yeah. Hes theyre both just amazing. Lemonis how long have you guys been together . Laurie twelve. Alan weve been married for 7, and weve been together for 12. Lemonis okay. I was surprised at how many people were actually working and completing only two vans a month. I mean, there was, like, eight or nine people there. So, i wanted to have a little fun exercise. If you were mapping each one of you out on a time line, who starts the process and who finishes it . Alex i think you guys would go first cause you do all the marketing and stuff. Woman oh, yeah, marketing. Alex . And the branding. Lacey and then you filter. Alex and then you come here. And then its alan, because we go back and forth here. Alan and then. Lacey thats been one of our biggest issues, is that we all have to wear multiple hats to make sure that this process even flows in the first place. Breanne the reason were getting all this confusion was a cashflow issue. We couldnt pay employees. The whole team took a week off on pay so that we didnt have to lay someone off. Lemonis i definitely have interest in the van space because of its growth in the total market, but i dont know what kind of operation this is. Can i use the word janky . It feels super janky. Breanne and then kat volunteers for us about 10 hours a week. Lemonis you dont get paid . Okay. Does anybody else not get paid . Lacey alex hasnt been getting paid. Lemonis you havent been getting paid . Alex not yet, but we have an agreement that its gonna work out. Lemonis and how long have you been here . Alex three months. Lemonis with no pay . Alex no pay. Because i believe in what theyre doing. Breanne we have everything on the line here, so. Lemonis what does that mean . Breanne our savings, our credit. My mom and alan, theyre living in the shop. They literally live here, so, like, theres a lot of pressure. Lemonis you guys live here . Alan were here 24. Desire our quality, our turnout is actually really good, though, so its not like going to ikea. Lemonis i dont think the quality of your cabinetry is very good. We love our new home. Theres so much space. We have a guestroom now. But, we have aunts. Youre slouching again, ted. Expired, expired. Expired. Thanks, aunt bonnie. Its a lot of house. I hope you can keep it clean. At least geico makes bundling our home and Car Insurance easy. Which helps us save a lot of money oh, teddy. Did you get my friend request . Uh, ill have to check. doorbell ringing aunt jonis here for bundling made easy, go to geico. Com. Hello . Heres a choice you dont have to make. Ses are always making choices. For bundling made easy, go to geico. Com. 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I love the fact that everybody is making sacrifices to keep the doors open here, but the reality of it is, is that if nobody is taking a paycheck and people are living in the space, im wondering if this feels more like a liability than an asset. Breanne it sucks because on one end, its just business, so my business mind is like, you know, we need to fix this. But its my mom and my stepdad and my wife. Lemonis which makes it interesting when youre sharing a meal and dont agree. Breanne i wouldnt trade it for anything. [ horn honks ] we have a customer here whos dropping off his van. Lemonis yeah. I would love to be part of that. Breanne yeah. Thatd be awesome. [ laughs ] lemonis i like the fact that there was a live customer there wanting to talk about converting their van because i want to get feedback from the customer on exactly why they came here as opposed to the hundred other vanconversion companies that exist. Hi, how are you . Im marcus. Man marcus. Pleasure to meet you, sir. Lemonis so, are you guys getting into the lifestyle . Jeannie yeah. Man yeah, yeah. Lemonis are you do you have a home today or an rv today . Man we actually own our own home, but we plan on spending the rest of our useful life traveling in the van. Lemonis and will you sell your home . Man no. Jeannie uh, no. Lemonis so, how did you find this company . Man man, we called everybody. Jeannie we did. The internet, yeah. Man yeah. Lemonis what will it cost you to do the conversion . Man a little better than 40,000. Lemonis and what did the van cost you . Man 37,000. Lemonis so youre gonna have a big chunk of change in it. Jeannie yeah. Lemonis why did you not go with a traditional rv . Man we couldnt find anything that was suitable for jeannie. [ laughter ] jeannie i just didnt want this bulging motor home where you cant even move. A little freedom. And lower gas and. Lemonis well, nice meeting you guys. Jeannie nice meeting you. Lemonis thank you. For 77,000, you can get a perfectly crafted, wellmade rv that is engineered to be pretty close to perfect. For people to be comfortable paying a premium for custom work, theyre gonna expect it to be even better than a typical prefab. So, this is the schematic to build . Marianne yes. Lemonis because im just trying to understand how 50 a month want to do it and only 2 end up doing it. So, you take an empty shell, put the insulation in, put the electric in, put the plumbing in, put in your standard features. Why is it taking you two weeks to do that . Marianne we do everything from scratch, so were cutting all of the sheets, to sanding, to laminating, to putting it in. Breanne and were doing custom work, 100 . Lemonis whats a typical conversion cost the consumer . Lacey we can do a standard conversion for 32,000. Lemonis okay, and whats your cost to do that . Lacey so total cost would be about 15,600. Lemonis labor and materials . Lacey correct. Lemonis so a little better than a 50 margin . And what does it cost you to run the business on a monthly basis . Breanne around 30,000. Lacey with two vans, were breaking even. Lemonis the custom labor model creates a severe bottleneck that limits sd campervans to producing two vans per month. In order to actually have this business be viable, they would have to make eight vans a month. The other thing they need to do is improve the efficiency of making one, which will allow them to make eight. You could find a manufacturer to actually make all the parts and pieces, put it on a pallet, shrinkwrap it, and deliver it for unit number seven, unit number eight, unit number nine. Lacey absolutely, yeah. Desire our quality, our turnout, is actually really good, though. So its not like going to ikea. Lemonis i dont think the quality of your cabinetry is very good. Desire oh, really . Lemonis i just saw it in their van. Can we look at the finished goods . Look at this. Theres already a lamination problem there. If you look at how the cabinets are lined up, it starts flush, and it bows in. And then you look at this side, and its flush. After seeing all the workmanship, i have less confidence in the carpentry and the craftsmanship of everything inside this van, and in order for me to get comfortable to even consider investing in this business, i want to see how they can complete a very simple task. I dont know if you guys could make a set without installing it of all the cabinets and everything, where we can lay them out on the ground and just go through them. Breanne yeah. Absolutely. Lemonis okay . The idea is good. I just dont know how viable it is yet. Breanne right. Lemonis okay . Nice meeting you guys. Breanne bye, marcus. Lemonis while the whole crew is busy making all the parts and pieces that i asked for, i asked bre and lacey to put a presentation together to help me better understand the van life and their community. I think we should just work here every day. Breanne i know. Welcome to the board room. Lemonis how are you . Im intrigued by their ability to educate me and bring that community and connect it to my business. So, when you describe a person who lives the van lifestyle, can you give me some statistics about them . Breanne so, they have fouryear degrees. Theyre generally around the age of 28 to 35. Lemonis okay. Breanne they are generally leaving a job that is close to six figures. Lemonis how many vanlifers are there in america . Breanne theres a million People Living fulltime right now. And just to give you a little bit of information on the vanlife app, currently theres a Freemium Model. We have about 500 premium subscribers. You pay 4 a month to be able to connect with other people. Lemonis currently, the vanlife app has a Freemium Model where users can get the app for free but have to pay to access additional features, but theres also additional streams of revenue that the company should think about to monetize their software. The first opportunity would be a mastersponsorship deal where one Company Brands the entire app. The second would be to bring in traditional advertisers that can place their specific ads on specific screens. The last is to take their software and technology and license it to Companies Inside the outdoor and rv space who may want to offer the features and benefits inside their own app or their own website. Breanne one thing that i have that we started is this list of products, stuff that vanlifers need. Lemonis can i have it . Breanne this is part of the value that we have. Lemonis can i see it . Look, i like the fact that shes done a little work to put a list together of products and services that she believes vanlifers need and theres a void in the market, but then i thought it was odd that she yanked it back as if shes solving some sort of crime with it. Breanne so, the thing that im having a hard time with now is were adamant about me not giving information away. Lemonis then were at a fork in the road where im willing to spend time and money trying to help, but im not gonna play the game of, like, what you can have and what you cant have. Im really confused right now because they called me to come help them with their business. Are we gonna Work Together, or am i just wasting my time here . Breanne this is, like, one of the events that we host in san diego. The whole goal is to galvanize the Vanlife Community. Like, this is the event of van life. We generally get 5,000 sponsorship. The only reason we would bring a sponsor in is to really go beyond what we normally do with a budget because we are very picky with the people that we choose to work with. Lemonis so explain that to me. What does that mean . Like, if cocacola wanted to participate, youd say no . Breanne probably not, yeah. Lemonis what if it was Kentucky Fried Chicken . Breanne no. Lemonis i was just throwing names out, and the fact that she was rejecting them one after the other, i dont know if selfrighteousness is the way to describe it, but it feels snotty as hell. Nike . Breanne no. Lemonis okay, so, youre in this really weird zone between selfrighteousness and business. Its a really, really, really hard place to be. And thats the huge dilemma. Breanne yep. Lemonis its been a few weeks, and ive asked sd campervan to bring their products to the camping world store in los angeles. I wanted to look at the quality and the finish. How are you . Lacey how are you . Lemonis this is a really important step in my process to ensure that they can make something thats investable. Jeanluc these are our cabinets. These are what we standard build. Breanne our woodworking, our manufacturing needs work. We need help on it, for sure. But our aesthetic is good. A lot of our customers come to us because of our cabinetry. Lemonis people are like, i came to you because i like seeing stable guns . Breanne well, thats not lemonis i like seeing uneven seams . Breanne we had no more money. We cant ask our employees to work and then not be able to pay them. Lacey we ceased operations. Lemonis what . breanne yeah. Lemonis if youre looking to take your business to the next level, log on to theprofitcasting. Com. An army family who is always at the ready. So when they got a little surprise. Two . They didnt panic. They got a bigger car for their soontobebigger family. 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Lemonis you cant get away with misaligned cabinets, things not being right, cause nobody wants crooked stuff. Youre not cabinetmakers. Alan no. Lemonis youre not sink builders. What you guys are trying to be is all of those things, and youre just not. Lacey yeah. Breanne how do we transition from being a cabinetmaker, which were not, to that rv manufacturer . Lemonis ill show you. Okay. Right to me. The best way to demonstrate my point to the team would be to do it visually, so i wanted to pull up a b van and compare what campervan does to a van that the traditional rv market already makes. Breanne people dont want this, and thats why 70 of our community builds their own. Lemonis i respect that the Vanlife Community is different, but its different to a degree. Breanne mmhmm. Lemonis people still poop. They still sleep. And they still eat. Every single rv manufacturer is really an assembler, and the parts and pieces that you see inside this traditional rv van are an accumulation of parts and pieces from experts. In the case of sd campervan, they want 77,000 for a virtually homemade van conversion. The difference in this unit is that somebody made choices for you. They made color choices. They made finishing choices. They made floor choices. You dont have the technology. Like, look. This is technology. Breanne i think were just serving a different market. Lemonis no, youre behind. Breanne all the technology in here is the reason you cant go offgrid. Lemonis and how are you running off solar . Breanne off of solar, off the alternator, also lithiumion. Lemonis great. So, what you have to do is find the middle ground to embrace that and not say to people, oh, you Like Technology . No, no, no, not us. Lacey yeah. Lemonis were earthy. Desire were earthy lemonis but i think the challenge im having is i dont feel like you guys embraced the manufacturers that make the parts and pieces. So, get an empty shell. Ill buy it, and well start from scratch. You cant build anything inside of it, cause i want to teach you how you can source all those things for less. Youre thinking something. Breanne i want i want when are we gonna sit down at the table and show you our financials . Lemonis and instead of her listening and asking questions and making notes, she wants to rush right into, when are you gonna write me a check that i can cash . Anytime you want to scare off an investor, take this approach. Breanne i was hoping you had your checkbook out. But this will work. Lemonis i had my no. The check youre getting is for the finished product, right . Youre gonna get my money one way or the other. [ laughter ] i think you need to determine if this is actually viable. Because i left last time thinking, its not viable. Lacey what is not viable about it . Like, what is your thought process behind that . Lemonis its too homemade. Lacey right. Okay. Lemonis its not scalable. You cant do volume the way youre doing it today. Lacey but with what were gonna be doing, then it will be . Lemonis well see. Lacey well see. Okay. Okay. High five. Breanne yes. Lemonis thank you so much. Ill see you guys soon, okay . Breanne thanks, marcus. Bye. Lemonis today im back at sd campervan, and i want to see what options theyve found for the van that i want to buy, and i also want to start to line up some thirdparty manufacturers to help them with their cabinets and their furniture and a variety of other issues. Lacey hey, marcus. Lemonis oh, hey, guys. How are you . Lacey were okay. Lemonis you guys working today . Breanne no. Lacey no. How you doing . Lemonis what do you mean, no . Lacey well, we ceased operations. Lemonis what . breanne yeah. Lacey yeah. We ran lemonis you closed . Lacey we had to close, yeah. Lemonis wait, wait, wait. I was just with you guys a couple weeks ago. Breanne i know. It just came to a point where we had no more money. We cant ask our employees to work and then not be able to pay them. We literally have no money. We cant afford our rent. Were 200,000 in debt. We need to do something to survive. Lemonis is there somewhere we can sit down and talk about it . Look. This is terrible information. Ive never in the history of doing this been in the middle of working with a company and they close. Now i understand where the desperation to get a check from me was coming from. I didnt know they were literally operating on fumes. Lacey its been its been really hard. The familys not even doing well. Lemonis hi, alan. Hi, sir. Alan hm . Hi. Lemonis sorry we got to this point. Alan me too. Me too. Breanne my mom and alan think that were just sitting back, like, collecting paychecks. I mean, this morning, he was texting lacey for money. He doesnt understand the position that were in. He thinks that we went out of business because we just decided to do that. Alan no. Thats not what i thought. I knew the business was struggling and we were having problems with finances, and i stepped in as much as i could. Breanne the hardest part about this is, like, we didnt do this for fun. We didnt do this cause we had extra money. I wanted to take care of them. [ sniffles ] um. Lemonis alan, is what shes saying make any sense to you . Alan yeah. It does. Yeah. Lemonis and your wife, obviously, is upset, as well. Alan yes. Lemonis this idea that people have that business isnt personal is just a bunch of b,s. When you get in business with your family, unfortunately, it becomes personal. We got to get this resolved. Theres no way a business should tear apart a family. What do you think happened here . Laurie they wanted it so badly, but they didnt know how to do it. Everybodys under pressure, and the pressure is so high. But theres too much blaming. Lemonis are you having a difficult time looking at her . Laurie mmhmm. Both of them. Lemonis is it because youre angry . Laurie because im sad. I miss my family. Breanne honestly, we wanted to give up on this business a year ago. We wanted out. We stayed in for you. You remember that conversation. Alan mmhmm. Breanne the common goal, its for them not to struggle financially. Thats still my end goal. Like, thats why i work as hard as i do and laceys been working as hard she does. Laurie it didnt feel that way. Breanne that decision to say, we cant bring our employees back on monday, was one of the hardest decisions me and lacey have ever had to make, and when we called alan to say we cant have them come back, you said, are they [bleep] us . And thats not fair. Laurie okay. There you go. Breanne the worst part of this whole thing is the lack of being able to take responsibility. Laurie you know what . Im not gonna be blamed here. Lacey im not blaming you. Were just telling you we care. Youre telling us that we dont care. Laurie im im done. Lemonis no, no, no. Im here. Im im please. I gave you 5,000 to sponsor your event. Wheres my signage . How about, like, a banner . Nothing burke oh, just puttering, tinkering. Whatcha working on. Commemorating bizarre mishaps that farmers has seen and covered. Had a little extra time on my hands lately. neighbor and that . burke oh, this . Just an app ive been working on. Its called signal from farmers, and it could save you up to fifteen percent on your auto insurance. Simply sign up, drive and save. But im sure whatever youve been working on is equally impressive. We are farmers. Bumpadum, bumbumbumbum no uh uh, no way come on, no no nnnnono only discover has no annual fee on any card. But today. We brought a little enticement. Devour buffalo chicken mac and cheese. There he is. What a magnificent beast. Once he locks onto his prey, its all but over. Oh wow. Its a female ryan looks like shes the alpha. Typical eat like an animal. Devour. Typical start your day with secret. Secret stops sweat 3x more than ordinary antiperspirants. With secret, youre unstoppable. No sweat try it and love it or get your money back. Lacey im not blaming you. Ilaurie im im done. Re. Lemonis no, no, no. Please. It is true that businesses dont make it. Theres businesses that ive invested that have failed, and the most important thing is understanding how to recover from a failed business. Breanne we told you we wanted out, and you said, i promise i will not do this again, and you continued to do it. Lemonis do what again . Breanne not order on time. He had to build a cabinet three times. It took two weeks to build a cabinet. We told you, you were taking us down. Lemonis now, is that a fair statement to make . Laurie how do you not feel like a failure when you know youre taking your kids down . How do you not . Lemonis i said to you the day i met you, this is not a viable business model, and the reason its not is because were in a garage trying to convert an 80,000 van with no tools, no equipment, no financial resources, nothing technical. You guys knew nothing about manufacturing, nothing about process, and you did take care of a lot of customers. There were a lot of people that were happy with their work product. The minute that you can accept the fact that what was accomplished here was actually pretty damn amazing, the better off youre going to be as an individual, and your relationships gonna work. So where do we go from here . Breanne [ sniffles ] laurie i love you, breanne. And i just want to be okay. Breanne i. Am sorry for. Laurie dont be. Alan no. Laurie dont be. I am, too. Dont be. Alan hey, we accomplished a great deal with what we were working with. Laurie and you tried so hard. Breanne itll be okay. Like, i think if we can get on talking terms and, like, figure this stuff out, that were. Laurie she doesnt like this, but i do. cause i need my baby. Breanne, im so sorry. Lemonis look. Honestly, i have experienced a ton of failures, and it would be easy for me to crawl into a corner and hide, but at the end of the day, to be successful in business, youll be defined by how you recover from your failures. In this particular case, i need the family to come back together. The rest, thats the easy part. So, lets talk about how we move on. So, i think all of us should take a ride to valencia. Well map out a plan, but what wont work for me is if this doesnt work. Laurie yeah. Lemonis because im not interested in investing in people that cant invest in each other. I just cant do it. Breanne thanks, marcus. Lacey thank you. Laurie thank you. Lemonis so, what im gonna do, if its all right with you guys, im gonna have the two of you go into the shop, and i want you to make a list of what you think somebody needs from outside the van and inside the van. Were gonna develop the vanlife assortment. You could download the app. You could do all that, and you can get it online by going onto the vanlife section, all the products curated by you guys. You can come in the store. Breanne wow. Lemonis theres all the products curated by you guys. Breanne hmm. [ laughter ] lemonis although sd campervan the Conversion Company has closed, what hasnt closed is their knowledge and understanding of the van community. By creating a new section in my store exclusively for the van life, i think theres a way for both of us to benefit. Theyll drive traffic and customers to my business, and in return theyll get a piece of the revenue and free advertising in all of my stores. Youre gonna go do that, and im gonna spend some time with them. Breanne okay. Cool. Thanks. Lemonis moms coming with. The burden of caring for her parents is crushing breanne, so i want to give her parents an opportunity to be selfsufficient and provide for themselves. So, what i think, just after seeing how hard you work, i think the right kind of job for you is maybe working in a Service Department like this. Theres Electrical Work thatll happen here. Theres appliance work. Theres installation work. Alan ive worked in Service Departments before. I have no problems working with my hands. Its something i enjoy. Lemonis look, i know that alan is going to need fulltime work, and if hes actually willing to do the work, well, i want to give him a fulltime opportunity. Alan this is great. Lemonis so you want to Work Together . Alan yeah, i think id like that. Lemonis you got a job here. Alan okay, cool. Lemonis okay . And im gonna set you up with somebody, get the paperwork done, and get your benefits. Should we go tell your wife . Alan sure. Shell be happy. Lemonis good. As long as shes happy. Alan im gonna go to work in san bernardino. Laurie you really are . My god. Lemonis were gonna start at 17 an hour, plus incentives. Laurie okay. You really are oh, my god oh, my god lemonis this is gonna be awesome. Look, it was important for me to help laurie and alan get back on their feet, and its an opportunity, not a guarantee. Lets walk and look at our list. So, stuff like this lights. Helpful . Lacey yeah. Breanne we use different lights the, like, puck led recessed. Lemonis okay. Did you put that on there . Breanne yes. Lemonis okay. Great. How about all the cleaning stuff . Breanne what youre missing is an ecofriendly option like dr. Bronners. Lemonis so, what i want you guys to do is walk the store one more time. Make a list. Put it on paper. I really believe that what you guys have is an understanding of a community that my business needs, and what i think i have is what your community needs. Breanne that sounds great. Lemonis but you have to curate the products. Breanne okay. Lemonis when is the van meetup . Lacey january 25th. Lemonis and where is it . Breanne san diego. Lacey fiesta island, san diego. Lemonis and how many people are you expecting . Breanne five hundred. Lemonis okay. Is it your event . Breanne yes. Its the vanlife apps event. Lemonis do you need a sponsor . Breanne yeah. Lemonis im gonna give you a sponsorship. Breanne cool. Lemonis but its gonna be good sam. Breanne good sam. Thats fantastic. Lemonis good sam is another company that i own thats inside of camping world. We offer products like roadside assistance, insurance, and a variety of other things that make it easier once people are on the road. Breanne im, like, really excited. Lemonis well, get to work. Ill see you guys soon, okay . I want you to walk the store cause i want that list tight. Breanne okay. Lacey okay. Lemonis alan, did you ever call the manager . cause i got an email from him that says he hasnt heard from you. Breanne i know theres a lot going on, but that is not an excuse for not communicating. There shouldnt be this confusion. Alan mmhmm. Lemonis for exclusives, extras, and business advice, visit theprofit. Cnbc. Com. Its totally not the same without you. Were finally back and cant wait until you are too. Universal orlando resort. Buy now and get two days free at the parks. Restrictions apply. Youre on it. You may think youre doing all you can to manage type 2 diabetes and heart disease. But could your medication do more to lower your heart risk . Jardiance can reduce the risk of cardiovascular death for adults who also have known heart disease. So, it could help save your life from a heart attack or stroke. And it lowers a1c. Jardiance can cause serious side effects including dehydration, genital yeast or urinary tract infections, and sudden kidney problems. 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Recipes are better with cheetos. Tostitos salsa goes with everything. Frito lay. Lets summer jake from state farm, i cant thank you enough for getting me those serena savings on my insurance. Can i get you 10 free minutes in the broth bath . whispering serena, with state farm, everyones offered surprisingly great rates. whispering yeah sure, how about a complimentary wet moss wrap . whispering heres the deal, these savings are for everyone. at full volume seriously . Shhhh whispering shes just jealous. whispering when you want the real deal. Like a good neighbor, state farm is there. ® wlemonis g its been over a week sincel. I saw breanne at camping world, and i want to understand if shes been able to let go of any of the tension and pain between her and her mom. How are things with you and your mom since when i saw you last . Breanne honestly, i. Like, last week was really hard. I feel like i dont have time for this. I dont have time for getting into it with my mom because i have so many other things to think about, right . I have a business that i have to close, and i have this other business to run. Lemonis its easy to immerse yourself in business so that you dont have to deal with all the other stuff. Its sort of and im the king of it. It definitely impacts business, whether you recognize it or not. Its really weird how it works. Breanne yeah. I mean, i do the same thing that you do, and i think having the intention to make it better is the only way for it to get better and actually taking those steps to make it better, and i think thats what you really propelled in our last meeting because i wouldnt have sat down. Like, i wouldnt have. Lemonis i think youre a superloving and warm person. I find you to be that way. Very kind. Right . Today, im in san diego at the Vanlife Meetup that good sam is sponsoring. Bre and lacey put this together so people who live the van life can network. Im really hoping theres a real turnout here because i want to learn and get information from those people who live the lifestyle and can teach me something. Woman what were trying to do is empower everyone in our community. On the app, we have messaging and connections with friends, so make sure that youre using all of the resources that were providing. Thank yall. Yeah, lets give a big hand. [ applause ] lemonis how are you doing . Breanne good, good. Lemonis everything good . Did you guys get a good turnout . Breanne yeah. Awesome. You probably cant even see the end. Lemonis how many people did you get . Breanne 600, 700. Lemonis oh, cool. Breanne yeah. Lemonis i just want to walk. Breanne okay. Lemonis . And just sort of get a feel for all this. Breanne so. Lemonis how have things been going with your mom . Breanne good. Our relationship is good. Lemonis okay. Because you know thats a nonstarter for me. Breanne yeah, and whats good so, lacey also went over to l. A. cause theyre working together and, like, spent time together, and i wasnt able to be there, but. Are you freaking kidding me . laurie i love my child. [ laughs ] breanne dang it aah laurie she just hit me really hard. Lemonis is she doing better . Laurie yes. She is. Shes working hard at it. Lemonis alan, what whats happening with you . cause i was surprised to see you here today. Did you ever call the manager . Alan well, my wife and i are looking into other options. Ive been closing up the shop, selling off the stuff. Lemonis but you and i had a brotherhood deal that you were gonna follow up on that one. Alan yes. Lemonis because i got an email from him that says he hasnt heard from you. Laurie were having garage sales. Were trying to get everything sold. Breanne i know theres a lot going on. Theres but that is not an excuse for not communicating. Lemonis that was the girls biggest complaint, is that you did have trouble following through on things that you said you were gonna do. Breanne there shouldnt be this confusion. Alan mmhmm. Lemonis so, monday, youre gonna make contact with the service manager, and if you dont by the end of monday, the job offers off the table. Alan okay, cool. Lemonis i would never really force my manager to hire somebody, and i got him a job at a decent wage so that he could pay his bills and not be homeless, and the dudes standing there drinking a beer like it doesnt matter. Maybe thats why your business closed. Good sam exists to support a Community People that stay in tents and thats how they camp, people that are hikers and bikers and skateboarders and blah, blah, blah, blah. The opportunity that you have is that theres an infrastructure that exists. Woman i bought a class b van 3 months ago, and we have been sleeping in it overnight, sedona, grand canyon. Right outside the lodge. We cook in it. We sleep in it. Good sam youre one of my favorite. I just walked up. I had no idea you were here. Lemonis yeah. Right. But hold on a second. Did you know that good sam was sponsoring the event . Woman i had no idea. Lemonis to have a good sam member tell me that they didnt even know good sam was here is realupsetting. I gave you 5,000 to sponsor your event. Wheres my good sam signage . And dont point to the little sign on the stand. Breanne we just we needed the logo. We needed whatever material that you wanted passed out. Lemonis you have google, do you not . And i received a presentation from you last week, did i not . Did it have the good sam logo on it . Breanne mmhmm. Lemonis whered you get it . Breanne the internet, for sure. Lemonis thank you. Earlier in the week, they cashed by 5,000 check. That little sign looks like you went to kinkos for, like, 12 cents. Breanne i was working until from 8 a. M. Until 11 p. M. Lemonis no one cares. I dont care. But how about, like, a banner . Nothing i was thinking that i want you to do the work. Breanne i just want to make sure im not giving away my time. I want to know what were getting. Wow. Jim could you ipop the hood for us . . There she is. Turbocharged, right . Yes it is. Jim, could you uh kick the tires . Oh yes. Can you change the color inside the car . Oh sure. How about blue . Thats more cyan but. Jump in the back seat, jim. Act like my kids. How much longer . Exactly how they sound. Its got massaging seats too, right . Oh yeahhhhh. Oh yeahhhhh. Visit the mercedesbenz summer event or shop online at participating dealers. Get 0 apr financing up to 36 months on select new and certified preowned models. Gillette proglide and proglide gel. Five blades and a pivoting flexball designed to get virtually every hair on the first stroke, while washing away dirt and oil. So youre ready for the day with a clean shave and a clean face. You cant claim that because its inanimate people ask me what sort of a person should become a celebrity accountant. And, i tell them, nobody should. Hey, buddy. Whats the damage . I bought it the waterfall . Nope a new volkswagen. A volkswagen . I think were having a breakthrough here welcome to caesars palace. Thank you. Weve always made quality furnishings for the many people. And when we sell many of them, we make them more affordable. To us, that just makes sense. Ikea. Make the dream yours. And geico loves helping riders get to where theyre going, so to help even more, geico is giving new and current customers a fifteen percent credit on their motorcycle policies with the geico giveback. And because were committed for the long haul, the credit lasts your full policy term. The geico giveback. Helping riders focus on the road ahead. The geico giveback. Breanne i was working until from 8 a. M. Until 11 p. M. Lemonis no one cares. I dont care. But how about, like, a banner . Nothing so, what did i get from 5 grand . Ill take a hug. But lets just all go forward. Lacey sure. Breanne you have an awesome infrastructure, and i have an Awesome Community that needs stuff, and we can Work Together to serve them. Lemonis okay. Look. I gave them an opportunity to shine and really impress me, and they didnt seize it again. It reminds me of what happened with alan, where i gave him a job opportunity, and he didnt even show up or call. Im sensing that theres no followthrough and, honestly, no passion to even do anything with me. Where are you guys on putting that list together of products that you think this community would like . What do we want to do with that . Breanne um, yeah. I think we we havent, like, fully curated the list. Lemonis you havent fully breanne what were you thinking . Lemonis i was thinking that i want you to do the work, and i want to give you the exposure, and even if we have to figure out what the economics are, im fine with that, but i dont want to do the work. Breanne okay. I just want to make sure im not working and giving away my time. I want to know what were getting. Lemonis im not sure help me understand. Im not sure im following. Breanne weve been going through this for years to see what people use and what they do. Thats not something that im really willing to just hand off, but we know the community, so, like, we need money. Lemonis i dont need your help. I can find vanners just by myself. Its not like a secret code to launch the space shuttle. Im not even sure i understand what bre just said to me. She wants to make sure shes working and not giving away her time. Like, i just gave you 5,000, and you did nothing for me. I dont want to be in business with somebody that expects me just to write checks and give me nothing back in return. Thats not business. Thats, like, charity. And i dont want to be in the Charity Business with them. Breanne we are fundraising. Like, we need money. So were weve were allin on the vanlife app, and we need to make sure were not completely pulled away. You know what i mean . Lemonis yeah, but do you think it would be better for us to put the project on pause so youre not distracted from the fundraising and then when you get that funding done we pick back up . Breanne yep. Lacey thats it. Lemonis one of their businesses just failed, and i gave them a lifeline to make a living and generate some revenue, and they pursued it about as lacklusterly as anybody could. Im gonna tell you something. So, in the future, you have to be, as a business owner, and i think you are ive told you before. I think youre so bright, and i think you have unbelievable potential. I know you have what it takes to be an amazing business owner, and im not ever going to let you off the hook. cause thats my job. Breanne thank you. Lemonis my job isnt to make it easy for you. Breanne yeah. Lemonis and you knew that. You knew that when you called me. Okay . We got a deal . Breanne yeah. Lemonis okay. All right. The Vanlife Community is something that im definitely going to pursue, and while i would have liked to have them help me with it, breanne and lacey werent ready for a partnership with me. But there is a silver lining. A couple of weeks ago, alan called my manager, and he started working for camping world. In order for him to stay, hes gonna have to prove himself. But it helps me hold out hope for this family. Lemonis tonight on the profit. Corey its the traditional new york style kettleboiled bagel. Lemonis a master bagel maker has built three locations and a big following in chicago. The flavors amazing. Corey if it doesnt hurt here from chewing after a while, its not real. Lemonis but even as he dreams of expanding beyond the windy city. Corey i want 10 more. Lemonis . His business is growing stale. That store should do 2. 5 million, not 1. 5 million. Owner corey kaplan has a long history in the industry and an ego to match. Corey they didnt even know how to say bagel in chicago until i got there. Lemonis yet his branding is uninspired. It looks old and not reflective of you. His product mix is all over the place