A marketing fad. Think again. How about tying money you owe on debt to how the environmental you are. Happening with Big Companies well talk about it. Kicking off a big week for earnings, netflix, intel, many more, break down how the Options Market is setting you up happy friday, everybody. Start today with the big number. It was a big number. Housing starts surging 16. 9 last month thats the best monthly print in more than a decade the news setting the Home Construction etf, eib highest level in 18 years. Guy adami. Yes, sir. If you build it. Well ray consella, tim you follow me. Thats why im here. Dan its nine seconds in the show and dan is done. Tuned out. You got a little shoeless joe. The housing numbers have been great. No defying how do you play it and we said this before since mr. Buffett had a stake. Restoration hardware it pulled back one mr. Buffett in the name. Two valuation isnt ridiculous trading at 16 times next yearte and ill give you a bonus. Merchandise inventories last quarter down 24 on strong sales growth you know what that means, brian, what, guy. Is it means the margin are better next quarter. I think its home depot and i think its the Home Improvement stores while people build new homes the real fact is most people cant afford homes and staying in homes Interest Rates stay reasonably low on relative basis and people have jobs. The easiest thing to do is fix up your house. When you talk about home depot i did a power pitch on this a few weeks ago. I think this stock has sober news an outlook from investor day talked about margin pressure and shrinkage in the inventory things that the mpgt team despite Major Investments in innovation and technology, people are waiting for the next move i want a stock after outperforming the s p three times over the last decade its been something thats lagged i like home depot here i think its one of the great management teams out there that to me is the best exposure to the mousing market. I said if you build it theyll come qb jeff for a reason just because people build homes doesnt mean you have a buyer. You wonder if the Home Builders could be exposed a bit if they are getting irrational in and to tims point, you get 5,000 in the bank its hard to get a loan. I wonder if the builders could be its not all good news for the builders. I think you can play the number via the Home Builders they were overbought consolidated for three months. As a sector they look okay to your. 1 of the things that can be a tailwind is affordability. You look at the average home price relative to disposable income, that continues to get better and looks good for the Home Builders. But one thing, all of the demand has been concentrated at the lower end. One of the things i would play in the area i think about dr horton for example where they shifted the mix to pennsylvania lower end. I think looking in that area, you can could play the Home Builders for a company focused in an area where the demand is. Right so if you see the home sales data to your point, its one thing to be built but the sales is important if you see that as a trend that keeps going in 2020 i suspect this is a name obviously put in the penalty box, wells fargo you saw the results this week. At some point this one, new ceo a lot of people saying the kitchen sink the quarter down 5 . On tuesday this could be one maybe you want to play for just kind much a bounce, like this thing wrent from 54 down to 48 in the last month or so. Youre saying its a mortgage play here. Of course whats interesting is who has not participated np guy adami when you buy a house what do you put in the house. Furniture. Correct ethan allen and lazboy stocks are both down in the last six months. Thats been a trend for both the stocks for the last decade. You walk around homes with no furniture. Thats more an indictment im not looking to cast aspersion on the lazboy crowd. Best named company in the america. Lazboy. They got guts. Which brings back to Restoration Hardware there are winners and losers and lazboy is a lose are and Restoration Hardware a win i think it continues to be. How about Sherin Williams which has been tethered to the Housing MarketWilliam Sonoma like Restoration Hardware geing torpedo until any got into loyalty and managed inventory this is a great play roughly 18 times next year doesnt look terribly expensive. But hold on i just got a stay in your lane. The whole panel were not saying the one piece of housing data means there is like another leg. Is that what were doing sounds like were getting built unon housing. I dont think anybody is saying go out and buy everything. Around the horn everybody said buy everything related housing. And this is the best number weve seen in decade i think the point you might be making is that a at a time when markets are crazy frothy this is the number that gets you to the gogo days of housing mechanic where both things are hashingerers things of bad things to come. Permits missed today. Think about the next couple of months you might have a bit of a giveback on the Housing Starts. My question was to your point also, which is just because theyre building homes maybe it doesnt mean its a great economy. We dont know if the homes are sitting empty, going to be sold. It may be a negative down the road. News flash. Its not a great economy the q4 gdp tracking below 2 what did we have in 2019, three rate cuts and the fed expanded the Balance Sheet by 400, 500 billion if thats what it takes to get a housing number like this 12 years after the biggest financial crisis in 10 oh years. Im not certain we want to say get all in there one small point as much as that was a crazy number for the upside Housing Starts in terms of the average over the last 20 years are still below the 20year average. The fact we are catching up is encouraging. But i think were all saying there are structural issues in the industry and this could be more related to that. We should have looked at alvin bear because family was up 30 . From building the house to something we talked about, filling it up. Consumer staples on fire the sector hit hitting an alltime high today. If you you are afford of the record rally fear not because carter worth has a name for the pantry he is at the plasma. So two lines as is oft. The case with he with he get going. We have the market one line and a sector within the market, the othee xlp versus spy one year and theyre even money while we say they are even money. You can see the characteristic of the blue line less drawdown. Staples blows away the market. Better risk adjusted or beta jaufrted return. What we expect pulling back further is that of course staples have underperformed on the longer period because in a fowl bull phase safety names dont perform as well. You see that here since 14. 40 versus 80. And so forth this is the past 10 years. Now i want to look at a name thats lagged that yet is one of the greatest stocks of all time. Both things at the same time so the here are the two lines again over the past year staples and the market and here is hormel foods thats spam among other things and what we have here is a big laggard. But i want to show you something. Now watch what happens hormel, spam, since 2010 has blown away not only other staples like coke and pepsi but blown away the market. If i pull this back for a longterm period this is one of the best performing stocks of all time you have a great champion that is yet on a shortterm basis underperforming substantially. Thats the tune. Here then is the chart so many ways to draw lines but certainly we can call it that. Certainly you can see the head and shoulders, the wedge, that, that, that, it all lines point to this. Hormel, a great winner its underperforming of late and has camp up potential. Carter worth looking at hormel carter we appreciate it thank you very much. Of course its not just hormel look at some of the other staples names that you might be missing out on in the recent rally. Take your position, tim, any of these you think could be a decent catch up trade, kroeger, smuckers. They will be. Heinz kraft i dont have interest in because of the Financial Engineering that looks like it was financial mum bow jum bow. But i think what carter pointed out in terms of staples its kept pace and better adjusted rate of return since august they underperformed the s p by 8 into the nitro move for for the market. I think ultimately niece outperform again if i look at walgreens thats a case where people made a big deal about about the pharma and insurance and regulatory headwinds. And the core business this is a company traded trading somewhere near the bottom end of range on valuations that would be the laggard play. Far be it from me to cast aspersions on carter worth appearing on options action. Sounds like you are about to. Your second favorite show. Carter is right its breaking out. But sort of temper your enthusiasm folks youre talking about hormel with a 6 eps growth trading at 24 times next years earning which is ridiculous and throw in proctor and gamble with 7 eps growth trading at the same ridiculous valuation yes the stocks have done well and appear to be breaking out. But whats the market look being at at this point it concerns me. Yeah i look at color ox, too, trading at 25 times. Looks like its rolling over probably nothing there ill pull out a name not on the list, general mills, 40 below the high. Jeff mills talking about general mills. I founded it. Weird. But i do think that there is potential there. The chart actually broke above the 200 Day Moving Average and been consolidating about 12 hots months and holding the longterm average i think there is a catchup trade there. Watch g. I. S. When people come on fast money they get a nickname youre the general. I like. We are following the best buy story in the after hours stock volatile reports of a investigation into the companys new ceo corie bary who just took the top spot in june an aanonymous letter accuseding her of having an inappropriate relationship with a former executive. Barry releasing a statement saying the board has my full cooperation and support as it under takes the review i look forward to the resolution in the near term end quote. Best buy shares lower in the after hours. On deck you hear exclusively from the ceo perry boss america and why esg investing is not just a marketing gimmick if you are not in the space you are in trouble later on showtime for netflix. You can expect from the streaming giant when the numbers come out next week and you can watch or listen live on the go on the cnbc app. Stick around new york state is building for the future of your business. With a nationleading 150 billion commitment to infrastructure, were creating state of the art, 21st century transportation hubs, constructing new bridges, bringing highspeed internet to every corner of the state, and committing to lowcost clean energy. With infrastructure built for the future, the companies of tomorrow can thrive here today. See your future at esd. Ny. Gov. I can. The two words whispered at the start of every race. Every new job. And attempt to parallel park. electrical current buzzing each new draft of every novel. typing clicks the finishing touch on every masterpiece. newborn cries it is humanitys official twoword war cry. Words that move us all forward. The same two words that Capital Group believes have the power to improve lives. And that, for over 85 years, have inspired us to help people achieve their financial goals. Talk to your advisor or consultant for investment risks and information. Talk to your advisor or consultant some things are too important to do yourself. Get customized security with 24 7 monitoring from xfinity home. Awarded the best professionally installed system by cnet. Simple. Easy. Awesome. Call, click or visit a store today. All right welcome back to fast money. In juggernaut rally just wont stop more new highs the dow up 50 pinpoints but every new high is a new high but its not just here at home stocks across the globe off to to a strong start. Shares of Bnp Perry Bau up 23 if the past year part of the run may be because of interesting new innovations around environmental investing john is here to. The first thing is before you get to the esg investing because our viewers may be skeptical i want to ask you you do the north america, south, canada, mexico how does the world see the pnb perry about a and the incredible market run we have. Very positively our forecast for the u. S. Is strong for 2020. 1. 5 gdp growth comes from spending confidence is still there. Wages as well. Clearly the u. S. china trade trade face one is lifting some uncertainty. Brexit is happening. Thats uncertainty being lifted. Having said that the volatility and uncertainty will be driven by geopolitical tensions. There is always risk. What you guys do so well is derivatives. You create products and innovate when we hear about envirole are probably rolling their eyes like this is a marketing gimmick. Is it. Brian do you know how much sustainable bonds have been issued since inception, since the very first a year ago. No idea. A trillion dollars. In 2020 we will be exceeding the trillion dollars of issuance this is for the issue side if you look last year on the investment side, u. S. Investors allocated over 21 billion in sustainable assets, four times than what they did in 2018 and growing exponentially in 2020. Thats a reality thats really the real world. I spoke with somebody who said that in 30 years on the street they have never seen a part of the market grow as fast as this. And including its not just green bonds. You and i were speaking earlier about i guess you helped giant Italian Company nl issue debt and correct me if im wrong that the Interest Rate fluctuates based on climate goals. You are a fast learner, brian. This is fast money. This is fast money. This is fast learning. You scribe describe is well. The sustainable bond is prying economic int incentive to both sides. If they meet the sustainable metrics they will benefit from pennsylvania lower cost of funding. If they dont the investor will get an uptick to make it up for, you know, the matrix not being met basically. But. No, go ahead. Well, if i may, i think this is taking such a critical importance, because we all see whats happening in the world. Look at australia, california. Whats happening today has social, economic and humanitarian impact on what we do i would say the risk adjusted return of the world we are looking at which you do so well every day here is mechanically changing. Im sure you saw larry fengs interview or read his letter how important how transformative is Something Like that for the industry were talking about right now . Well, very much in line with what actually larry wrote here in my case its not trying to be precipitative. Its trying to be aligned about what my stakeholders look for. Stakeholders, shareholders but clients. There is not a meeting i have a client these days corporate institutional where sustain ability is not discussed but stakeholders are regulators as well. Media as well. Your opinions are leaders and this is why its a privilege to be here. And last but not least employees. You cant believe our employees are pushing hard to see the Company Including bnp par i bas to be more in the world of sustain ability. The biggest institutions and obviously the world but thinking about the paris accord and issues on the geopolitical side. To what extent do you think there is a massive divide in the country versus the goals of europe we hear about that even though the biggest institutions can drive they can walk with their feet and lets hope they do. Thats right. It shows you have quite an International View here. There is no question i would say europe has been probably at the forepronate you mention cop 21 and thats real. Saying that i think i continue day to day here in terms of the interest from clients in terms of sustainabilities is very, very vibrant just an example. A few weeks ago we have a large ceo of a large u. S. Multinational who had some intense discussions with an agency coming to us we are the first call to say listen we might have missed this dimension. Can you help us reallocate our capitalizing into more sustainability. Its Good Business as well, its good for the planet but its Good Business. Its Good Business in terms of if i were to list the series of Product Solutions that we have at the bank we spoke green bonds but you mentioned sustain ability link financing recently derivatives en oh the retail side, including with bank of the west were actually offering incentivized loans for solar, electric cars the business for us because we actually are number one in sustainable loans in the world and actually we are top three systemically in green bonds which is very critical to the bank. Some good numbers the ceo of Paribas America his first appearance thank you redshirt appreciate that. Guy adami i think thats fascinating and to link an Interest Rate to an outcome is fafrpgt. Brilliant we talk about jean eve the way we talk about jaimie dimon he has been at paribas for 35 years. Quickly we had helena kroft on i asked about exxonmobil she made the comment about what we are talking about look at a lagging stock. Look at xom. Esg sure to be a big focus at the World Economic forum cnbc will be there with full coverage kicks off tuesday morning, 5 00 a. M. Eastern. Interview with the bank of america ceo Brian Moynahan here is what we have for you after the break np. Announcer the late 2019 rally in Oil Prices Appears to have come to an abrupt halt. What will that mean for the investments in the space later the chart master gets ready for earnings from union cic. We bring you the trade, all that and more after the break where others see chaos, we see patterns. Connections. Relationships. When you use location technology, you can see where things happen, before they happen. With esri location technology, you can see what others cant. Numbers are still showing demand in the region of 1. 2 Million Barrels a day demand growth for 2020. Much lower than what we had previous years but i think its still robust. What we see from our side is an upside potential of growth from the demand side of the equation, which will affect the total balance for all right that was opec secretary general mohamed barking exclusive comments to cnbc we sat down for the exclusive in new york city. The full interview Political Risk reply. Shale boom it will be up on cnbc very soon not already. Check it out time to go around foreign the horn foreign for the final trade. Back to home depot this is a stahl where the one of the best management teams out there i think the guidance is conservative can you go there. General mills. Disney plus was the most downloaded app in america in the Fourth Quarter by a quarter. The stock consolidated the past two months we get close to a level where it moves highe i love carter Technical Work i wouldnt be buying proctor for the breakout given how far its come in the last year. John eaves was a wonderful guest. Important conversation. Important conversation. Yes. And Bristol Mayers had a tremendous run since the summer. I think there is room to the upside. On on the bmy thank you all very much. Thank you brian. That does it for fast money but ill be here ptnsctn,cong uoio aio mip in just minutes stick around sometimes, the pressures of todays world can make it tough to take care of yourself. But natures bounty has innovative ways to help you maintain balance and help keep you active and wellrested. Because hey, tomorrows coming up fast. Natures bounty. Because youre better off healthy. Yeah. Only pay for what you need with Liberty Mutual. Natures bounty. Only pay for what you need with Liberty Mutual. Con Liberty Mutual solo pagas lo que necesitas. Only pay for what you need. Only pay for what you need. Liberty. Liberty. Liberty. Liberty. High protein low sugar tastes great high protein low sugar so good high protein low sugar mmmm, birthday cake and try pure protein delicious protein shakes happy friday, everybody. We are live at the Nasdaq Market site in times square and its time for options action. Your traders tonight are carter worth. Tony zheng on set. Mike khouw live from cnbc one market in san francisco. And weve got a big show on deck here is whats coming up announcer carter rides the train. You can too. Carter rides the train you can too. Yes, mr. Worth sets up a play to get aboard Union Pacific then bought intel at six. If