Or 31 flavors and them saying, sorry, we only have 20. Hes letting down his employees. Ovie itd be nice if my own opinion mattered. Lemonis itll be a giant [bleep]show unless you guys are on the same page. And with a new baby at home, he feels like hes letting down his family. Tony my wife, steph, is an absolutely trouper. Shes so understanding, but i know she deserves so much more. Lemonis if i cant help him see what hes done wrong. Tony i guess i just had visions of grandeur. Lemonis . And where he needs to go next. I want to literally start new. This business will evaporate. Tony this is a little can we get off camera for this . This is, like, crazy. Lemonis my name is Marcus Lemonis, and i risk my own money to save struggling businesses. Were not going to wake up every morning wondering if we have a job. Were going to wake up every morning wondering how many jobs we have to do. Its not always pretty. Everythings going to change. Everything. But i do it to save jobs, and i do it to make money. This. Lets go to work. Is the profit. The dessert market is one of the most cutthroat markets in all of the food industry. What i like most about snowdays and its shaved cream is that its unique, and ive never seen anything like it. [ bell dings ] good morning. Tony hi, marcus. How are you doing . Lemonis are you tony . Tony yes, im tony. Lemonis nice to meet you. Im marcus. Ovie hello. My names ovie. Nice meeting you. Lemonis ovie, how are you . Nice to meet you. Ovie im doing alright. Lemonis how many locations do you have . Tony we have four locations. Lemonis four . Okay. Tony yeah. Tony this is our first location. We have one in the west village. Lemonis okay. Tony we have one in brooklyn by the barclays center, and one in forest hills on austin street. Lemonis the concepts interesting. Is that your mascot . Tony yeah, thats our mascot. Thats eddie the yeti. A yetis like a mythological creature, kind of like a bigfoot that lives in the himalayas in the snow. Lemonis howd you come up with the idea . Tony its really kind of based off a more traditional asian dessert. In taiwan, they kind of do it with like a milkpowder base. Lemonis and its not the hawaiian shave ice . Tony no, its not. We actually do something called shaved cream. We kind of have our own play on it. Its a dairy base. Lemonis oh, it is . Tony so it comes out and the textures just very light and fluffy, but its very creamy in taste. Lemonis and how long have you had this store . Tony so, were going on our fourth year. Lemonis oh, wow. Highfive on that. Most people dont make it that long. Tony yeah. Lemonis what i want to do is i actually want to try it. Tony yeah, sure. I have some gloves for you. Lemonis walk me through the board and how it works. Tony sure. So, the first step is choosing your size. Lemonis okay. Then we go to choose our flavor. Which one is the most popular . Tony yeti tracks and green tea are our two most popular flavors. Lemonis what is in yeti tracks . Tony yeti tracks is the blueberries and oreos. Lemonis oreos and blueberries, thats interesting. Carolyn hi. Tony this is carolyn. This is one of our other gms. Lemonis oh, how are you . Carolyn hi. Lemonis nice to meet you. The two of you oversee the four stores . Tony yep. Lemonis okay, so youre not just here . Ovie im pretty much at all the stores every day. I also do maintenance work. There are things that im not really good at that tonys good at. Tony is more familiar with orders and scheduling as well. Lemonis okay. So, were going to make three sizes and three flavors. Tony all of our shaved cream is made into these blocks. Lemonis this is actually ice cream . Tony correct, but theres lower butterfat. Its much lower in calories too. Lemonis so that block sits on there and that machine shaves it . Tony yes. So, next would be drizzle and the toppings. We still make everything by hand. Were mixing everything ourselves i develop all the recipes. Lemonis oh, really . Tony yeah. Lemonis okay, this was. . Carolyn cookies and milk. Lemonis cookies and milk. So is this mostly an asian food . Is that how i should think about it . Tony my inspiration was definitely more of a traditional asian dessert, but i felt like a lot of green tea, black sesame, red bean they were a little bit too traditional. I felt like this concept had a lot of legs to reach a bigger demographic if we did more westernflavor profiles. Thats why, you know, new york cheesecake and the mint chocolate. Lemonis but its like were asian, but we really dont want to be asian. We want to be somebody else. Why dont you just own the asian thing . Tony i dont say that. I mean, i guess i just had visions of grandeur. I wanted to tap into markets that were untapped. Lemonis if you go to a gelato place, right, it has an italian feel to it in the flavors and the spumoni. They embrace their culture, and so the Asian Community is one of the most powerful communities in the world. You should embrace it and not run the other way. My single biggest investment in the dessert space is mr. Green tea, and it is a monster. And theyre an asian as you know theyre an asianinfluenced dessert business. The Asian Community is our base. When tony says he wants to reach a wider demographic by going towards a more western angle, what he means is americanized, and im not really sure how hes going to reach a wider part of the market when hes doing what everybody else is doing. You want to reach a broader base of the market, you go to things that are unique that are going to attract people to you. Okay, yeti tracks, with blueberries and waffle cone added. Tony its a very unique flavor. Its kind of our spin on classic cookies and cream. Lemonis its really good. Tony thank you. Lemonis its really light. Its funny cause when i think shave ice, i think literally shaved ice. Tony yeah, we try not to say shaved ice in here. We call it shaved cream. Lemonis oh, it says shaved cream, okay. Tony cause we dont use any water. Ovie customers tell me they thought it was snowcones because of snowdays. You can actually see it on our combos. It still says snow cream. Tony thanks for pointing that out, ovie. Lemonis huh . Tony i said, thanks for pointing that out, ovie. Lemonis no, its okay. So, tony, what i would love to do and i know this is like the uncomfortable part of the day im going to ask you to take a walk. Tony sure. Lemonis just go out, and i want to just spend some time with them. Tony okay. Lemonis so, if you had to list out issues, what are they . Ovie i feel like, for us, we know our staff. Like, we know how to communicate and, like, how we should go about giving them direction, whereas tony, since hes the owner, hes very direct. Like, if they dont do it, you know. Carolyn hell say theyre a bad worker, but theyre actually pretty good. Its just like theres other things happening, like, during the time, yeah. Lemonis the owner walks in and is like, why is it. People freeze. Carolyn basically. Lemonis do you guys always have supplies, or do you ever run out of supplies . Ovie yeah. Toppings. Carolyn flavors. Lemonis how many different flavors are there . Ovie 10 different flavors. Carolyn but there would be like five flavors out sometimes. Lemonis really . Carolyn yeah. Lemonis thatd be like going to Baskin Robbins or 31 flavors and them saying, sorry, we only have 20. Carolyn yeah. Ovie exactly. And we only have one truck that we deliver out of. Carolyn its not big enough. Ovie it cant hold everything for that one day. Its a pickup truck, and even that needs a bit of maintenance. A lot of the processes we implemented in the past they kind of just got buried. Carolyn and no one uses it, even though its there. Lemonis what do you mean the processes . Ovie at the end of the day, we give him, like, things we want to try out. Lemonis yeah. Carolyn but theres no change. Lemonis nobody listens to you guys. Ovie yeah. Lemonis so i went on yelp the last time i came in, they were out of bananas and blueberry puree. Ovie there you go. Yeah. Lemonis by the way, guys, this is a couple days ago. Carolyn tony would read the reviews, and then hell come to us and, like, yell at us. Lemonis but what are you going to yell at the staff for . Theres no ice cream. What do you want me to . Ovie exactly. Mmhmm. Carolyn someone actually just quit like last week. Lemonis over . Carolyn because they were fed up with tony expecting too much of them. Ovie yeah. Lemonis the frustration that ovie and carolyn have, as the frontline people in the store, that theyre constantly running out of flavors means that theres a supplychain problem. Theyre not to blame, tonys to blame. And so him taking out his frustration on them kills the morale. How much revenue will this store do . Tony first full year in 2015, we did almost 600,000, and then like 450,000 the next year, and its 350,000, and then this year its down about 20 . Lemonis from last year . Tony yeah. Lemonis and so the four locations that you own do any of them make money . Tony no. Lemonis can we go see west village . Tony yeah, absolutely. Lemonis alright. Woman let me try the condensed milk. Tony awesome. Lemonis hi. How are you . So this stores a lot different, right . Tony right. Lemonis tony, why is this menu board different than the one at the original store . As i walk into the second location, it feels completely different than the first location i just came from. The menus different, the signs different its a totally different experience. Tony so, the original store we did kind of bootstrap it. I did some of the construction myself. Like, we built it out, like, you know. Lemonis but as you came up with this idea, why didnt you go back and fix that one . Tony we just didnt have the money to go back and. Lemonis but you had the money to go open up another store . Tony yeah. Lemonis okay. Tony made the common mistake of every entrepreneur that he expanded too quickly. Now what hes left with is a halfbaked Business Concept with inconsistent branding. Do people ever ask you if theres any other products besides this . Tony it just happened. Lemonis what did they ask for . Tony they were asking for some vietnamese iced coffee. Lemonis tony has a very limited product offering, except hes got a huge space. It seems like an easy opportunity. Look at every corner of the shop. You really want to think to yourself, where is the opportunity here . Tony right. Absolutely. Lemonis do you think you could sell mochi here . Tony i dont know if people are going to be lining up for it. Lemonis have you tested it . Tony no, i havent. Its just not, you know it never crossed my mind. Other products i would definitely consider, like brownies, other baked goods. Lemonis i have nothing against brownies, but the problem is i can find them anywhere, on every Street Corner. What you wont find is mochi, and hes already selling a very unique asian dessert. Why not just capitalize on that . Frequency of visits is determined largely by diversity of offering. Tony okay. Lemonis and so if you want people to come in more often, how do i need to increase the frequency of my visit, and how do i improve my margins . Tony sure. Lemonis can we go see the commissary . Tony i would love for you to go see that one. Lemonis why dont we head over there. Tony thank you, marcus. Thank you. Lemonis as i drove an hour and a half from new york city to his distribution facility, it dawned on me that, yeah, this is one of the problems. Youre not in the business of delivering food, and youre spending 3, 4 hours a day driving. Tony can you just rinse this out real quick . Hey, marcus. Lemonis oh, hey. Tony so, this is bill. This is actually my wife, stephanie. Lemonis oh, hi. Tony shes transitioning jobs, so shes helping us out. Lemonis you mean shes saving your ass . Tony i mean, yeah. Lemonis okay. As wives normally do, right . Tony absolutely. Shes the boss. Lemonis and so what is this area . Tony this is where our deep freezers are. So this is like. Lemonis and all they do is get made in here . Tony yep. Lemonis and then they pop out and go into the bag . Tony correct. All these hold different flavors. So this is the yeti tracks, and this is what theyre pulling from for delivery. Lemonis whats in this one . Tony it should be green tea, but were making green tea right now. Lemonis empty. Tony theres nothing in here yet. Lemonis and then. Green tea, nothing in here. Tony nothing in here. Lemonis so youre out of green tea. Tony this summers been weve had a lot of production issues. So, our schedule is monday green tea, yeti tracks, full day of it, and then we do a smaller run of it today, this would be thursday. Lemonis so, you need to be producing all the time. Im starting to understand that tonys drops in revenue could, in large part, be blamed on the fact that he doesnt have the manufacturing process right, which ultimately leads to a lack of product in the stores, which ultimately leads to a customer walking in and turning right back around and leaving. Lets make some green tea. Tony yeah, absolutely. So, the cream is getting whipped, to aerate and create that volume. Lemonis when was the last time you did this . Tony saturday. When theres nobody else for production, im the only person who knows the recipes. Lemonis its very warm in here, and i will tell you its not an appropriate environment to make ice cream. Look, i know a lot about ice cream manufacturing facilities. Im heavily invested in one. This particular facility in no way passes any standard that im comfortable with. And, obviously, this factory isnt even efficient enough to keep up with the demand that they do have. Instead of tony spending time in each one of his locations, improving the actual results of the business, he ends up spending all of his time in the factory trying to produce shaved cream. Why couldnt a traditional ice cream manufacturer just make this for you and take out some of the butterfat . Tony its not quite mixed the same. You know, the process is very unique, and lemonis but is it made the same way ice cream is made in the vats . Tony its not. Its not like traditional ice cream where you can just go find a recipe on it, so i developed all these recipes myself. Its proprietary, you know, so i really kind of kept that close to the chest. Its been definitely a labor of love. Lemonis a labor of love starts as a hobby, and then the love has to come out of it and it has to turn into a labor of execution and precision. Love only gets you so far. Look, i understand that Business Owners want to have control of their product, and that makes sense to me. But based on his reaction to everything that ive told him and what ive learned from carolyn and ovie, he doesnt take feedback very well. And if were going to Work Together, well, thats going to change. So, what is this neighborhood . Tony so, this is considered flushing. My parents actually own this building. Lemonis oh, they do . Tony they came over here as refugees from vietnam. They were, like, Chinese People that were kind of persecuted by the communist movement. My dad was in an internment camp for four years. Lemonis really . Tony actually, he got the family over here intact. They saved up their money, and they got an opportunity to open up a laundromat up in connecticut, so you know we grew up more westernized, more exposure to that type of lifestyle. Lemonis and what does owning this business mean to you . Tony i mean, its been everything. Its been a roller coaster up and down. Its probably some of the happiest times of my life and some of the most stressful times in my life. You know, my wife and i had a baby. Shes gorgeous, shes great, but, you know, because im not taking an income, my wife steph is an absolute trouper. Shes basically been supporting the family, and, you know, i just feel like shes so understanding, but i know she deserves so much more. And with the baby, it just. To be able to afford, you know, like, childcare, its just not in the cards with one income. Lemonis while i dont necessarily like all the decisions that tony has made, i do like the fact that i feel like hes fully immersed in his business, and hes fully committed to seeing it succeed. Tomorrow, i want to meet with you at the brooklyn location. Tony absolutely. Lemonis okay. Tony i appreciate it, marcus. Lemonis you keep your head up, okay . Well go back. Tony alright. [ bell dings ] lemonis well, this looks different. Tony a little bit, right . Lemonis im now seeing the third different sign and the third different store design. Does he have an identity crisis . So lets go through the financial statements. East village did 329,000 in revenue, down from 445,000 the year before, which is down from 600,000 the year before that. Its down almost 50 . West village 260,000 of revenue, which is shocking, cause its a pretty good location. Tony yeah. Sales have dropped significantly over across the board. Its so dead in the winter time that we actually close down. Lemonis it looks like its dead in the summer, too. Thats not good. And then brooklyn 100,000 loss. Tony um. I mean. Lemonis all the stores combined east village, west village, forest hills, and brooklyn lost 198,000. Of that, half of it came from brooklyn. So the challenge i have is that the stores all lose money. But i think deep down, amidst all the chaos that youve created, youre very talented, youre very smart. Tony i appreciate that. Lemonis and its still a pretty freaking cool idea, and so thats a good formula. Tony yeah. Lemonis so im willing to do a deal with you. Tony okay. Lemonis okay . But its going to be a deal that. Its not going to be great. Tony okay. Lemonis okay . So im willing to invest 300 grand for 50 of the business. Tony would you be willing to maybe lower your equity just a little bit, maybe down to 40 . Lemonis the 300,000 offer is for 50 . Im offering you 300,000 for 50 . We got a deal . 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And people inside from accidentally visiting sites that arent secure. And if someone trys well let you know. Xfi advanced security. If its connected, its protected. Call, click, or visit a store today. Just a little bit, maybe down to 40 . Lemonis the 300,000 offer is for 50 . Im offering you 300,000 for 50 . We got a deal . Tony i think we have a deal. Lemonis okay. Tony appreciate it, marcus. Lemonis okay. We did it tony im really excited. Lemonis okay, so a lots going to change. Tony absolutely. Lemonis and then next time i see you, were going to get to work . Sound good . Tony sounds good. Lemonis good morning. Carolyn good morning. Lemonis you know, i made a deal with tony to invest in the business. You know, i love the idea of the shaved cream, and i think you guys have built something thats got some real potential. I dont like the idea that this isnt Something Special that embraces your culture. Its just an idea that just got off the rails. Tony absolutely. Lemonis and you started opening up shops and didnt even get the first one right. I dont like the fact that theres just not a lot of options for people. I think you need to press the reset button and literally wipe it out and start over. What id like to do is remodel the east village store, and were going to shut the other ones down and start over with a concept that has the right product, the embracing of the culture, its different, something youve never seen anywhere before. This is supposed to be exciting times. Tony i mean, im nervous about all the changes and whats going to be happening. Were going to close down and tear everything down, like, thats a lot to take in. Lemonis draconian changes is the only way this business is going to survive. Im not just going to sprinkle fairy dust and keep all these stores open. I want to get to one concept, and i want it to work. Every store you have is different. Tony right. Lemonis so there is no actual concept. The east village loses the least amount of money, so brooklyn needs to close, forest hills needs to close, this needs to close. Tony that makes sense. Lemonis over the next 60 days, were going to begin winding down the three poorperforming locations, and were going to focus on the people, the process, and the product. I like the people, but we definitely have to improve the communication between tony and his staff. He needs to listen to their feedback, and they need to feel comfortable offering it. We need to streamline the ordering process so that snowdays never runs out of supplies or product. And we need to fix the manufacturing process of the shaved cream. The product we have is great, but we need to diversify the offering and add more products to actually increase the revenue and make a profit. If you look at whats happened in the marketplace, especially in new york, its a melting pot of a lot of different cultures, and millennials like culture. Tony i think bringing you on board is, like we obviously need changes in the company. But, to be fair, saying an asian culture is just so broad and so big. Lemonis it is. Tony you know, its like, this isnt just taiwanese, its not just korean, its not just chinese. Lemonis exactly. Do they have desserts in other parts of asia . Tony yeah, absolutely. Lemonis great. I want to know what those are, and i want to find them. Tony right. Sure. Lemonis and i want to make this place different so that people want to come here and people are fascinated, like, you can go to this place and you can have these unbelievable desserts, like, things ive never seen before. My idea is to have a curated asian treat shop with a selection of exotic candies and snacks from an array of asian cultures. We need to try new products, we need to test them and focus group them to find out what products will actually make a new store successful. Were going to take one location and were going to make it a perfect model. I want to literally start new. Tony right. Lemonis oh, my goodness today im bringing tony, ovie, and carolyn to one of the coolest Asian Grocery stores in the entire country. Im going to get a shopping cart. And all i want them to do is go in there with an open mind, have fun, and pick products that they find to be interesting and they think people will like. Tony ovie, get another cart. Lemonis what are shrimp sticks . Jessica like, seafood kind of lemonis is it good . Jessica yeah. Lemonis try those pea crackers. This bottles awesome. We have to get two. These are kind of cool looking. No, thats weird. Everybody grab something. Lets have fun. Jessica we have some very popular, um, herbal drinks. Lemonis what about this one . Jessica its like a vegetable yogurt drink. Lemonis well get a couple. Get the orange one, too. Jessica melonas are really popular. Lemonis its a green bean ice cream bar . Jessica uhhuh. Lemonis you ever had this . Is it just plum juice . Jessica its so good. Lemonis it is good . Jessica yeah, its a little sour. Lemonis if i was a consumer and i walked into a store that had shaved cream and mochi and all these drinks, i would be like, this place is. Wouldnt you think . Ovie thats exactly what i thought when i saw these. I was like, wow. This is cool. Lemonis ovie and carolyn seem openminded and excited about adding all these products to the store, but tony not so much. And what really concerns me is how the three of them are actually going to get along Going Forward when they dont agree on something. I want to understand how you guys Work Together a little bit better. When somebody has an idea and the other person doesnt like it, how do you communicate it . Ovie usually i voice my opinion about it and then, you know, usually me and tony would have our little disagreements. And then, you know, ill get chewed out for it. Itd be nice to know if, like, if my own opinion mattered in those situations. There are times when you give us direction that can be kind of vague. Carolyn we usually, like, discuss with each other to try to figure out, like, what exactly you want. Tony i dont think its fair for you guys to be, like, you know, im not explaining it. Lemonis you guys have got to get better at this communication because itll be a giant [bleep]show unless you guys are on the same page. You made this mold, right . Richard yeah. So the molds plastic . Tony the molds plastic. Richard so you reuse the mold . Tony i reuse the mold. We clean it and we wash it. Michael you cant do that. With the new fda laws, youd have to test that those chemicals arent breaking down the plastic, which they probably are. New pepto diarrhea to the rescue. Diarrhea . Its three times concentrated liquid formula coats and kills bacteria to relieve diarrhea. The leading competitor only treats symptoms. 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Believe it geico could save you fifteen percent or more on Car Insurance. Lemonis you guys have got to get better at this communication because itll be a giant [bleep]show unless you guys are on the same page. Ovie i dont know, man. I feel like somewhere down the line i just ended up taking over. I feel like it should have always been you. Tony you never communicate to me that youre having issues with it or that these responsibilities are falling onto your lap and that you cant handle it or you dont want to handle it. Ovie its been twoandahalf years. Tony i think moving forward, theres going to be very clear responsibilities for everybody for the three of us, right . Ovie right. Tony you good . Lemonis while im not convinced that tony and ovie have solved all their communication issues, i am happy about the fact that theyre at least dialoguing about it. Hi, guys. How we feeling . Before we move forward with the new concept, i want to get some Customer Feedback about all these new ideas. But more importantly, i want to see how tonys going to react if there is positive feedback. Is he going to be able to implement these new changes and move the business forward . If he doesnt buy into this ive got to be honest im kind of out of ideas. Ovie and carolyn, if you guys could come over here and just take notes on what they like or didnt like. Lets get some people in here. Lets have some fun. You guys want to come in and taste some stuff . Woman like what . Lemonis you ever had shaved cream . Do you like asian desserts . Come on in. Come on in. Were going to have you guys help us do some testing. Carolyn how do you like it . Woman i like it. Lemonis oh, those are good. Woman right . Its like a really hearty potato chip without the oil. Woman 2 this is really interesting. Ovie so if we had both of these on our shelves, you would go for this one . Woman well, ive seen that one in stores. But i think most people would go with this cause it just looks more familiar and you can tell that its, like, watermelon flavored. Ovie alright, thank you guys for the feedback. Carolyn so this is the original flavor. Ovie so whats your opinion on the Passion Fruit . Man i dont like the texture of this drink to be honest. Ovie how would you describe this ones flavor . Woman its definitely stronger. Carolyn lychee. Okay, do you want to go check out some snacks, maybe . Lemonis their biggest complaint is that they just didnt feel like you were giving them enough direction. Look how included they feel now. Like, this is becoming their project too. Tony yeah. Lemonis look how excited he is. Ovie would you come back for more . Man yeah. Ovie thats great. Lemonis ovie and carolyn were engaging and they were enthusiastic about what it is that were doing. They were talking to people, getting good feedback. Are you guys having fun . Woman yes. Lemonis would you come in and buy something walking by . Woman 2 i would, yeah. So i can have it in class or something. Lemonis and while tony started out a little skeptical, he has warmed up especially once he noticed the customers really liked it. Tony we just picked these up. I thought they looked pretty cool. Its like a watermelon soda. You ever have cucumber flavored lays . Man very good. Tony very good, right . Man this is very good, yeah. Tony they really like the mango crepe cake. Lemonis and i dont know if hes completely there yet, but i do like the progress. This is the asian version of pop rocks. Tony yes. Ovie thanks for, you know, all the feedback. Its really going to help us out. Lemonis im going to have tony start to work with precise graphix, one of the Companies Inside my portfolio. And i want them to work on a wholenew concept for the east village location. Tony so i was thinking, like, this area over here we would do some kind of bleacher seating, or tiered seating. Keith were thinking a wholenew design new colors and everything. Lemonis precise is designing a wholenew concept that will incorporate coolers for drinks and display spaces for snacks with cool, new Design Elements that really tie into the concept. Tony is responsible to supervise the demolition and construction. Tony you can take this all off. Lemonis because tonys really struggled with keeping things in stock, ive tasked ovie with coming up with an Inventory Management system that ensures that the supply chain works and were never out of anything. Whats this . Tony sold out magnet for the menu. Lemonis this is crazytown. And finally, theres one more step we need to take to get this company back on track. For me, you need to survive. Tony yeah. Lemonis right . And you need to be able to provide some stability for you and your family. Tony absolutely, and i totally agree. Lemonis i think part of it is you got to fix that production facility. You should not be in the manufacturing business. Weve got to figure that out. Going forward, i want to show tony a different way to get his shaved cream manufactured a way that doesnt involve his current, substandard facility. Im going to have to convince him that not only is it a smart thing to do, but in my book, its essential for him to stay in business. The emanuele family, richard and michael, are the owners of mr. Green tea, a business that i invested in several years ago. And they are the leader in manufacturing asianinspired ice creams and asianinspired mochi. Michael nice to meet you, tony. Lemonis i wanted tony to meet them so that he could see the possibilities of having somebody manufacture his product. So i had his shaver and some cream sent over so tony can show them his unique dessert. The goal would be to get you out of the expense of production. Tony sure. Lemonis . And the expense of logistics and the expense of staff. Tony yeah, i mean, listen. Im open to suggestions and im not just going to say, no, i dont like that idea without thinking about it first. Lemonis this isnt an attack on tonys ability, this is a way to make tonys life easier. Tony its less than 150 calories for this cup. Richard really . Tony yeah. Michael its very good. Tony yeah, we use ceremonialgrade matcha imported from japan. Richard okay. Lemonis i would want the flavor if were manufacturing here to match exactly what were doing. You made this mold, right . Tony i didnt make the mold, but yeah. Lemonis you just use, like, a tub . Tony yes. Lemonis but there can be a more efficient way to make an actual mold. Michael oh, yeah. A more foodsafe way. Richard so the molds plastic . Tony molds plastic. Richard so you reuse the mold . Tony i reuse the mold. We clean it and we wash it. Michael so that so thats, like you cant do that. Because the correct chemicals you have to use now with the new fda laws, youd have to test that those chemicals arent breaking down the plastic, which they probably are. Ovie three years of work i put in and theres no appreciation. I think i owe it to myself to, you know, look for other opportunities. Tony can we get offcamera for this . This is, like, crazy. Tech so you think this chip is nothing to worry about . Ricwell at safelite,s plastic . We know sooner or later every chip will crack. These friends were on a trip when their windshield got chipped. So they scheduled at safelite. Com. They didnt have to change their plans or worry about a thing. Ill see you all in a little bit. And i fixed it right away with a strong repair they can trust. Plus, with most insurance a safelite repair is no cost to you. Customer really . tech being there whenever you need us thats another safelite advantage. Singers safelite repair, safelite replace. Beyond the routine checkups. 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Experience amazing at your lexus dealer. Richard so you reuse the mold . Tony i reuse the mold. We clean it and we wash it. Michael so that so thats, like you cant do that. Because the correct chemicals you have to use now with the new fda laws, youd have to test that those chemicals arent breaking down the plastic, which they probably are. Lemonis the fact that michael just told him that he is violating fda regulations in the way hes manufacturing food should stun tony. Because ive got to be honest with you, im stunned. Lemonis get out of the nightmare of production right now. Tony i just i cant wrap my mind around just getting rid of our production facilities. Michael well, heres another big part of it. When you now go to franchises, youre going to have to come to the table and show them, the facility we make this at is sqf certified, its gmsi certified. And, you know, these certifications cost hundreds of thousands of dollars. Tony sure. Michael . A year every year. Lemonis and then were in trouble. Michael yeah, thats big trouble. Lemonis you opened up in new york city, you had great success, people love it, but it needs an evolution or itll die. Tony i agree. Lemonis and relationships like this will be like gold to you. Richard tony, you have to evolve, you know . And you cant be afraid to do that. Im telling you from experience, you cant be afraid to do that. Lemonis what they dont know is the business took a lot of heat for being out of flavors, out of stock. Tony thats true. Lemonis close your commissary, get out of the nightmare of production. Its just, like what are we doing . Michael yeah. Richard yeah. Tony i think that makes sense. Thats fair. Lemonis lets get going. Michael lets make some, uh. Lemonis money. Michael . Some snow bunnies. Tony thank you, michael. Lemonis to say that im happy that tony is handing over the logistical process of making his product is an understatement. And i know its a huge hurdle, but theres a lot more work to be done. While ovie is putting in extra hours making sure the store is ready to open, tony is scouring the city looking for more asian desserts to add to his location. Now, because of everybodys hard work, the east village location is just about a week away from opening. Ovie for some reason, its a lot smaller than before. Tony than before . Ovie yeah. Tony yeah, so, did you get everything i asked you to get done . All of the inventorys in, sorted out, getting people scheduled to get them coming back into the space this week . Ovie i couldnt get everything done. I did schedule the movers, and im still working on the catalog for the inventory. Tony you know, were restarting with everything and its a new you know, a new concept and theres a lot more that goes into it. Ovie yeah. I get that. Its just that you give me a task and im forced to go at it alone. You know, were kind of spread thin and carolyns out of town, as well. If [bleep] hits the fan, like, i dont know how much more i can give. Its getting harder and harder, you know . Tony theres no room for the negativity. I need you to be on board and just focus on getting this shop open. Ovie ive pretty much given everything. Tony i get it. Listen, ovie, ive got an 18monthyearold daughter at home. Ovie yeah. Tony ive got a wife thats, like, supporting me right now while were going through this process. I need you to be less negative. Ovie it just shows me, like, three years of work ive put in and, like, theres no appreciation for it. Like, everything i did just crumbled and i had to think about, like, what i want to do Going Forward with my life. I think i owe it to myself to, you know, look for other opportunities. Tony uh, i. Im sorry this is this is a little can we get off camera for this . This is, like, crazy. count time for one chore [thunder crashing], ah ovie i think i owe it to myself to, you know, ahh my mower burke the number one. 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Tony i just closed down three shops four shops with this one under construction. Theres no room for the negativity. Like, and im handling most of the work with development with mr. Green tea, figuring out the rest of the design work for precise. Hey, marcus, how are you doing . Lemonis whats happening . Hows everybody doing . I wanted to stop by the east village location to meet with tony and ovie to find out whats happening with the construction and the whole process. But its clear to me that i walked into something else. Ovie, how are you . Ovie um. We just had a talk about, like, the issues where tonys management style was nonexistent. And he can be kind of a dick sometimes. Tony yeah, to a certain extent. But, like, its a lot going on right now. Were all stressed. Ovie at some point i had to realize, like, we cant keep going. Lemonis look, i knew there were problems between ovie and tony, but i am surprised to find out that ovie is so frustrated that hes considering leaving. Losing such an experienced, dedicated person right before the opening would be a massive death blow to tony. Tony were at a crossroads right now, you know, and were going to get through it. Like, thats all ive got to tell you. Like, were going to get through it. Ovie i get youre saying that, but i dont know, man. Tony this is going to be a Good Opportunity for us. Itll be like i promise ill do right by you. I dont want you for a second to feel like i dont appreciate all the work that youve done cause i really do. And i really cant do it without you, and i really do think that this is going to be a success. Ovie i do take your word on it. Tony youve done a great job, ovie. And thanks for standing by me all these years. Ovie of course. Tony i appreciate it. Give me a hug, man. Ovie i kind of needed that. Lemonis look, for people to stay and want to work somewhere, they have to feel appreciated. And im finally happy to see that tony is recognizing that he needs ovie to be successful. Its not a oneman band. Its almost like a new chapter. Tony right. Lemonis today is the day that the store is finally going to open. Tony is totally committed to the changes and the concept. Carolyn oh, they look good. Lemonis partnering with mr. Green tea has allowed him to focus on the important things like the store redesign and sourcing new products. Michael one of the things we wanted to get rid of was plastic. Right, singleuse plastics are, like, really bad right now. Tony yeah, absolutely. Michael so what we have here is 100 cardboard, paperbased packaging for your shaved creams. And the packagings 100 recyclable, as well. Tony that looks beautiful. Michael there we go tony a little drizzle. Michael ready for instagram. Tony yes, seriously. Lemonis i know that tony, carolyn, and ovie have been working around the clock. Tony youre going to make the Peanut Butter sauce, right, ovie . Ovie yeah, let me just wipe that area down. Lemonis there is a lot riding on this for tony, and i know hes feeling the pressure. Tony hey, ovie . Ovie yeah . Tony do you know why this freezers not running . Did you unplug it . Ovie no. Tony so weird. Ovie yeah, it was on last night. Tony is it defrosting . Ovie oh, most likely. Carolyn theyre kind of soft in there. Tony its not on. Ovie we should check everything inside. Carolyn oh, my god. Tony definitely not on. Lemonis if your business is in trouble and you need my help, log on to theprofitcasting. Com. Tmobiles newest signal reaches farther than ever before. With more engineers, more towers, more coverage. Its a network that gives you. With coverage from big cities, to small towns. Introducing tmobiles 600mhz signal. No signal reaches farther or is more reliable. And its built 5g ready. When you have nausea, heartburn, indigestion, upset stomach, diarrhea. Try new pepto liquicaps for fast relief and ultracoating. Nausea, heartburn, indigestion, upset stomach, diarrhea. Get powerful relief with new pepto bismol liquicaps. When your vneck looks more like a uneck. Thats when you know, its halfwashed. Downy helps prevent stretching by conditioning fibers, so clothes look newer, longer. Downy and its done. Nyquifor your worst cold andrful relieflu symptoms, on sunday night and every night. Nyquil severe. The nightime, sniffling, sneezing, coughing, aching, stuffy head, best sleep with a cold, medicine. Tocarolyn oh, my god. Tony its definitely not on. Ovie im going to press the reset button. Tony oh, there it goes. Ovie did that do anything . Tony yep, its working. Ovie we should check everything inside. Tony good work. Thanks for figuring that out. That would have been really bad. Lemonis while ive seen prototypes and drawings, it never truly encapsulates whats actually going to happen in the store. What . But as i go inside, i almost didnt recognize it. Holy moses, it looks totally different carolyn hi, Marcus Lemonis really good to see you. Look at you with your outfit on. Tony you like it . Lemonis how are you . Carolyn hey. Ovie hey, marcus. Lemonis you guys look like youre a team. Its like a new business. It looks kind of amazing. Can you give me kind of a walk around . Tony yeah, absolutely. Essentially you follow the footsteps through the store. Lemonis okay. Tony so it brings you to some of the stuff from, like, the bakery that we, you know, kind of private labeled. And then footprints go up, so they lead you to the menu. Lemonis it looks totally different. Tony it looks totally different. Im so excited. This is the yeti outpost. Lemonis this is cool. People are going to love this. Tony yeah, we have the grass jelly drinks. These are more like, you know, some of the japanese coffee drinks. We have our pocky shelf, japanese and korean candy. Lemonis can i try a black sesame . Carolyn a black sesame, yeah. Lemonis so in addition to shaved cream, tony also added mochi, which is another unique asian dessert, to the lineup, and a real differentiator in the market. Not something you see on every Street Corner in new york. Tony hey, guys, come on in. How you doing . Woman oh, i love pocky ovie and what would you like . Carolyn we also have a Peanut Butter sauce here. Man this is really good. Lemonis you ready to take, like, a deep breath . Tony i am. I mean, carolyn and ovie have really stuck by my side. It just, uh it makes me really happy because we just the three of us have put in so much work and its a a relief to, you know, really show you and have you be proud of this. Lemonis i, honestly, no bs, i dont think you missed a trick. Tony thank you so much, marcus. Lemonis tony now has multiple streams of revenue for 365 days of success. While this location did do 600,000 in its best year, with the new products and the new feel, this location can get close to a 1 million. Tony can now have some balance in his life. He can get one concept right. And now he can make money and spend time with his family. Over time, if this concept works, then the possibilities of opening up two or three no problem. Lets see if people want to come try some mochi. Tony yeah. Lemonis these folks talk to them. Youre steven, also . Tosteven yes. Profit. Lemonis three generations right here. Steven right here. Lemonis a multigenerational customfurniture business. Do you and your dad have blowups here . Steven all the time. Lemonis . Struggles to stay up with the times. [ screeching noise ] steve some of the machinery here are 50 years old. Lemonis . And a father who wont give up control. Steve do you have a packing list . Steven are you really gonna micro me again right now . Steve please. Lemonis . Leaves a son struggling to make his mark. Steven oh, my god. Lemonis if i cant bring these two together. Steven when its done, it has a sticker. If this doesnt have a sticker, is it done . Steve no, its not done. Steven okay. Lemonis if he cant do the job, you fire him. There may not be a next generation of grafton furniture