Then we have a miraculous. That is three, count them three sessions in one. Let me walk you through it i am going to go blow by blow so you understand this mornings stock opened so strong i wrote a piece, please, dont chase this rally you have bad news out there. From united continental. Devastatingly series of reports about a collapse, wholesale collapse in sales for the new iphone not to mention a damning story about the quarter from Texas Instruments. Then the market takes a total header in reaction to the stories. And when the dow had fallen 272 points from its high, i cashed off other piece i argued you might not want to own the stocks in an immediate blast zone, still plenty of good stuff to buy before the proverbial cyber ink could dry, we shot up 140 points and that was the moment i realized it is time to adopt a new view about this market we have a 9 30to 11 00 a. M. Session and another 111 002 00. It is that difficult what exactly did happen today . As i always tell you in the heat of earning season, the action can just get confusing it is like the fog of war. People take their cue from the headlines many of which these days are written by bots this rarely gives you the whole story. If you do your own homework, you get a different assessment of the situation. Thats why i want to do the homework for you for the second session. What caused the weakness and it was ugly by the way. A lot of people say it is over, jim, it is over. Tech started down because of the wide spread belief that Texas Instruments reported a bad quarter. Having the misfortune of having to do the homework, i can tell you this was not a bad quarter from txm the companys management didnt tell you how amazing they are doing. Thats not their style why did the stock go down . The stock of Texas Instruments started at 105 and went to 120. And therefore kind of do you for a pullback anyway. It had the bad luck of rallying endlessly than reporting the quarter that was enough to verify the rally but not more than the rally and the head of Investor Relations said that Texas Instruments pe was, and i quote, a mixed bag. When i heard the phrase mixed bag with a stock, that had just rallied 15 straight points, i mean, mixed bag, mix bag did he just say mixed bag . I knew it was all she wrote for Texas Instruments. Take it back upon further review, a red talon slide from the own team. But the cat was out of the bag it was the end of almost every semiconductor, all the manufacturers fell apart with the mixed bag. It was hideous and it didnt end. Memo to Texas Instruments, dont refer to any particular line item as a mixed bag, because it wasnt it was good. Good news for semi, blowout quarter. Very strong. Because of lrcx. How about the apple situation. We have to distress it elephant in the room apple, whatever. This is what i learned from two unbelievable stock analyst apple stock can go down. This is not like the old play camelot where a law was made just a distant moon ago. There is a legal limit to the snow here. There is no legal limit to apple stock falling. Apples crime it is the dreaded surveys that these analysts are doing. I read 50 bogo, buy one get one. The report made it seem like you literally, can pay far less for an iphone than what it is selling for. Not true i have no idea how sales are going at the moment, it is entirely possible it is not that great. Totally legitimate for analysts to readjust your position. Think about. However what may be the lonely defense of apple i have made in ages, this company has been triumphing over minutes of weaknesses in the past terrific revenue stream and fabulous Technological Prowess that doesnt mean it never gets hit. Here is my advice. If you cant live with shortterm pain in the stock of apple as analysts after analysts take a bite out of the thing, this is what you should do i dont care no harm no foul. How can i tell you to sell it at 174 and get you back in at 168 or 159 because the phone sales would have picked up by then maybe you are that nibble. I am not thats why i say dont trade it. They love the stuff, it is kind of their inner nation, lets sla slam apple today the airlines is different. Notice every time you travel it is a full flight not like the old days, these days they have managed to hold off the competition. When united came out and said, one, two, three, four, i declare a price war. If united declaerz war, you are going to get i expect these stocks to remain under pressure until we get a truce and that can take a long time and finally General Electric not horrible aerospace good today ge threw some high octane gasoline on the earnings file. Discipline says accounting regularities always equals sale but, i dont think it is as bad as the people who bailed on the stock seem to think. Ceo is trying to get happens around aaron divisions ge is generous the rest of the group is fine. Bottom line, we have two terrific sessions today. Pick your poison you want to use the weakness to buy your favorites and use the strengths to ring the register i am not sure i can handle 15 trading days a week. David in alaska. Caller hey, jim, thanks for taking the call. My Good Neighbor company, alaska airline, is this going to be boosting up . I thought the merger would be better for them. I really did and now you have this new problem with United Airlines adding capacity. I cant get in front of a freight train. I cant. How about felix in arizona. Caller thanks for taking my call calling from beautiful prescott, arizona. Been holding u. S. Steel now. Now that this investigation is complete, what do you think . Well, i like new corp more and sometimes the quarter is not as great as i like, if you want to be in the steel stocks, be in one that if it doesnt get 232 still does well. And that is the stock of new corp george in ohio. Caller hey, how are you, mr. Cramer im good, how are you caller well. I am astounded today and i am a high risk investor, i am older than you and i noticed today, i have been in and out of oled universal display for several years and i noticed what was going on today and i dont know what to do. I was about to actually call some call options but i saw it go down and down. George. I got the answer for you let the analyst downgrade. They are saying this company is not doing well because apple is not ordering parts let them all get out and then by your call options. Dont you dare take these scaredycats out how many sessions can you have in one day we had two terrific one and one real ugly one. Kind of like a sandwich. Do your buy in the weakness. As the Company Rolls out products in gaming i am sitting down with the ceo proctor and gamble and Kimberly Clark nailing down the end of the quarter with the ceo stick with cramer. Announcer dont miss a second of mad money. Follow jimcramer on twitter have a question . Tweet cramer, madtweets send jim an email to madmoney cnbc. Com or give us a call at 1800743cnbc miss something miss something head to madmoney. Cnbc. Com. Mdirectv has been rated number hone in Customer Satisfaction over cable for 17 years running. But some people still like cable just like some people like preshaken sodas. Having their seat kicked on an airplane. Being rammed by a shopping cart. Sitting in gum. And walking into a glass door. But for everyone else, theres directv. For 1 rated Customer Satisfaction over cable, switch to directv and get a 200 reward card. Call 1. 800. Directv just last night i explained to you how you cant dismiss High Quality Companies in this environment. Technological tech internationals making speakers, video conferencing, tablets, gaming gear. When logistic but we invited the ceo to the show, he told a fabulous story this week the numbers were stelar much higher than expected. These guys are seeing record numbers across the board stock surge more than 10 yesterday. Given you a 76 return so lets check in with the president of logitech international. Welcome back to mad money. Grade to see you your toys, whatever bring cigarette joy to people. Because they look good they sound good and the younger people love them so what are you doing . How did my 23 know to give me this for the holidays. Hard to know how she found out. But thank you for finding us this is the latest and this is wonder boom. This thing is on fire. 99. Unbelievable super sturdy great acoustics. And she told me i can drop it in the pool no problem. You can put it under water for 30 minutes it wont play anything under water. But i got it wet. It is also wireless and it is wireless charging. It is on wifi, it does it all alexa enabled. We talked about egaming 10 Million Viewers live bigger than thursday night football just a monster first time ever. Kinds of teams involved, big named guys. I was at a dinner the other night where i met this chief operating officer of the new york mets. He was super excited about it. Now, i know we spoke beforehand, you said you could do better. This is the least promotional christmas i have ever seen and you sold everything. How much the computer, how much the product. I know you are gaining share. We are gaining share. Good markets three ways to grow market is growing. We can gain share if we inno vaet well. We enter j bird with new wireless earphones this is my favorite product right now. I love this. So this is so easy to put in your ear they are built for running great acoustics. Just wonderful we are just, we will keep entering new categories. Talk to me about this Video Collaboration was up 25 200 million, what are you doing there . It used to be that you go into a room or an office and you might have a Conference Call if you have a phone now those offices are no longer offices enclosed room. All of those closed rooms are going to be enabled. We do video enabling equipment for cloud based conferencing you can video enable a room. Now, there is a company that came possible other day. Adt Home Security. Do i need a company like that when you have Home Security . This is our circle camera this is really cool. I cant show you this on air so go on air and look. I can unscrew this and twist it off and i can put it in different mounts i can turn it into a totally wireless one this can do it all there is a role for all kinds of security almost everybody, the vast majority of people want some kind of security the doityourself is going to be here to stay that was 10,000 years ago to do it yourself. You can do a whole house for 800 for no monthly fee, or a small monthly fee. I was paying the going rate tell me, what do you think about the consumer here. I keep hearing consumer on fire. This was a Great Holiday for the consumer at least five years. Good holiday it is our best quarter ever. Good holiday and as you know, we grew 18 at the top and 18 at the bottom and we could have done better. I am wearing this tie because my cfo said the day you did not execute as we could, we are wearing ties we didnt transition well. We could have had better profits. And ecommerce, just amazing. It is just a freight train. All over the world our china business, 70 of our business goes through ecommerce. 4. 5 years ago, it was 15 and how did they find out is it social media yeah. Social media is just on fire. You have made a fortune for people i got attracted to your stuff it is great looking and it turns out that it is great. We are at the beginning of what we are doing. There is a gigantic opportunity for all kinds of companies and certainly for us. When i got this, i was thrilled i knew where it was she didnt she said dad, this is the hottest thing in the world bracken darrell. My daughter did good coolest thing in the world pssst. What . I switched to geico and got more. More savings on Car Insurance . Aha. And an awardwinning mobile app. That is more. Oh, theres more. Mobile id cards, emergency roadside service. More technology. I can even add a new driver. Right from her phone geico. Expect great savings and a whole lot more. What are you supposed to do with the consumer packaged good stock here on the one hand, that he is are well runned companies with fabulous dividends use of relevance, capital turns, rotations that have made stocks seem less attractive big Money Managers perform to own the cyclical stocks. The hedge fund playbook says you have to stay away from these stocks at all costs. Caterpillar great numbers today. Aerospace Technology Far more than a bottle of shampoo or package of diapers. I think they ask something similar to what i heard on this not so great Kimberly ClarkConference Call. An insane economy worldwide. However, the fact remains that none of these stocks lost their bond market equivalent status. And if you can find the right ones, you should be able to do pretty well longterm. Better than bonds at least for the moment if you dont need income, take a pass the groawth of the industry is restrained by the millennials are cost conscious third, the consumer package Cost Companies are going to spend an awful lot of time waiting for birth bounceback no matter how strongly i believe in the dividends, it becomes very risky fifth, the group isnt innovative like health care. What the heck is the point of addressing proctor looking for sustainable longterm income, that he is stocks are absolutely worth looking at. Why dont we take the stock of proctor. The Company Needs to be more competitive on price at the same time proctor is serious about rewarding its Shareholders Company recognizes it needs to be far more radical about cost cuts i bet the addition of pelts on the board of directors in other words, while i wouldnt recommend any of the consumer packaged goods stocks to investors who simply want capital appreciation, i would endorse proctor for income seeking investors because of the changes being made in other words, are you older and saving up for retirement if you simply, want stocks goin up fang like, forget about this group at least for now how about keith in new york. Caller man, i wanted to ask about nike and foot locker as a stock. I have them both in my portfolio. Not great diversefications, but great stocks this move in nike from the 50s to the 60s is about steven in massachusetts. Caller booyah. My question is about Fast Food Company wendys, i wonder if the stock is going up or down. Going higher. Doing a lot of good stuff in terms of change the menu great management you want to be in wendys. And it could be a bigger presence worldwide i like that stock. Kn knowt know thy self. Proctor is right for longterm sustaining much more mad money. With much of the market i am going to sit down with first horiz horiz horizon ceo. And tonights edition of the lightning round. Stick with cramer. Announcer tomorrow, kick off the trading day with squawk on the street. I have a show you got this show by the way. I got a lot of shows. You see that . I have a show. You are sitting here on our show announcer it all starts at 9 00 a. M. Easter whats Critical Thinking like . A basketball costs 14. Whats team spirit worth . cheers whats it worth to talk to your mom . Whats the value of a walk in the woods . The value of capital is to create, not just wealth, but things that matter. Morgan stanley your insurance on time. Tap one little bumper, and up go your rates. What good is having insurance if you get punished for using it . News flash nobodys perfect. For drivers with accident forgiveness, Liberty Mutual wont raise your rates due to your first accident. Switch and you could save 782 on home and auto insurance. Call for a free quote today. Liberty stands with you™ Liberty Mutual insurance. But prevagen helps your brain with an ingredient originally discovered. In jellyfish. In clinical trials, prevagen has been shown to improve shortterm memory. Prevagen. The name to remember. What do you call a company when it reports an amazing result and then the stock does nothing. I call it a gift illinois tool works. The maker of industrialized economy. Raising its full year guidance nobody wanted to touch the group today. So it only went up 70 cents. Lets check in with scott santee you have told me that your Business Model is such that one group may not be on fire, another one can be auto not as strong as you like welding is off the charts. You are the most diversified company i have ever seen this model is perfect for this environment. It gives us the ability to take a hit in some economic pressure in one area and off set it with another part i think that played out well in q four very well and also food equipment maybe that they were softer. And more than offset by test of measurement, welding go ahead, please. I want to talk about welding. We have a huge number of companies that are growing that we feature in the southeast. And they all have one thing in common, they need welders. You bet so one of the real issues with a lot of trades these days is that there is growing shortage of skilled labor. You see it in the automation arena and welding arena. To a lower skill level of trainee if you will that can be effective at their jobs. This is fantastic and the other thing i am interested in is dont worry about auto you are locking in a good number. We have been growing that business faster growth by three or four Percentage Points consistently the story for us is about penetration gains. Bills will go up bills will go down our position as we compete in a supply niche there is that it is highly engineered. The spaces we are interested in is maybe 35 on a per car basis. We think we have the potential in the overall market size to be double that over the next five years or so. So plenty of room to run. 17 million it doesnt matter. There is another part of your business that i love that is challenged right now i wish you would double up on it food equipment business. We love that business as well. But you dont mind that it is a couple of quarters that is small. Been around for 105 years now. Our focus is on Building Companies that can withstand a great fit for us longterm. We are opening up a second restaurant we feel kind of feel the bubbling up. We use the salamander product. And it is the best broiler in the world. But my wife told me, because she is the manager she says your stuff is the best but it is pricey now is there ever a chance that you guys would do more down scale or by companies that are not as elite. Well we would give you the family discount. I dont want a discount but it is a tougher time in that business. There are elements of positions that we dont have today that we might take extend in Going Forward our focus is on parts of the market where the performance really matters to the customer the more sophisticated, more challenging environments is what we try to line up longterm. And cost saving if you pay it up front you save huge amount of money i will make the pitch after the segment. And why so strong we are seeing the front end of recovery finally in the Business Investment cycle. The big story for us at q 4 was strongest organic growth so the equipment end. And get better with acceleration appreciation. I think so. We are set up well heading into 18. It is an opportunity. Thats scott santi this is a remarkable company go and read the deck, the Conference Call, you will see it is just an amazing, amazing shareholder Friendly Company mad money back after the mad money back after the break. Mad mthe chase mobile app breachanged the game for us. We had this plo the hottest place on earth, harness the energy from the sun to develop popcorn. We thought we had the right equipment, we quickly realized we needed more. We were able to send a Wire Transfer to a local vendor and get more Solar Cookers delivered, right here in death valley. Manage business expenses from virtually anywhere. The chase mobile app available with business checking. Chase for business. Make more of whats yours. Announcer lightning round is sponsored by Td Ameritrade it is time it is time for the lightning round on cramers mad money. Thats where i take your calls rapid fire well play this sound [ buzzer ] and then the lightning round is over. Are you ready, skeedaddy . Its time for the lightning round on cramers mad money. Lets start with james in california. Caller hey, how are you today . I am good. Caller i am great. My stock down. Can i buy more ulta beauty we have to hear from the ceo. I got a lot of retailers going full price and not promotional thats my thing. Joan in new york caller hey, jim. I am calling from my hospital bed and i want to know what your feelings are about dominion. I hope you are feeling better. Caller spine surgery. Painful letter d let that compound. I know it is down because people are staying away from those stocks, i want you to buy it gary in tennessee. Caller jim congrats on the eagles win one to go. One to go and we are humble unlike the other team. Go on. Caller thanks for all you do for us too kind. Caller and common sense you give us. Thank you and the stock is caller infrastructure stock u. S. Concrete. Terrific. I think that stock can have another leg up here. Julie in indiana. Caller thoughts on Micron Technology until i listen to the call which is going on as i do the show, i cannot opine i want to see if the supply and demand is tipped how about ed in new jersey. Caller booyah, dr. Jim lloyds. No josh in tennessee. Caller big booyah from nashville, tennessee i need to know what you think about remark holdings mark i have not looked at it i have to do homework on remark industries it would be if my named spelled with a k greg in new jersey caller i want to know about republic first thats a good one i thought First Horizon is really good. Time for one more . Yes we do. Brian in new york. Caller booyah. How are you . Good. How about you . Caller awesome big time fan helping me out along the way what i am interested in and what i want to ask you about is amd not as good as nvidia it is an inexpensive stock but it has intel and it has nvidia against it and those are powerful opponents how about jeff in wyoming. Jeff caller yes booyah from wyoming. There you go. Whats up . Caller i have a question about fmc corp. All the lithium stocks are going down i am on hold right now with fmc until i learn more a confusing situation. A confusing situation. Aning . D that lightening round announcer lightning round is announcer lightning round is sponsored by Td Ameritradetimata single data point. That way you can keep your eyes on the big picture. Huh. Feel better . Much better. Yeah, me too. Wow, you really did a number on this thing. Sorry abou thats alright. I got a box of em. Thousands of opinions. One estimate. The earnings tool from Td Ameritrade. At this point in the earning season, we have heard from pretty much all the banks from the big Money Centers to the investment banks to the smaller regional last week i said why i liked some of the big ones what about the regionals we havent heard from them on the show you think this would be a good place to invest yet look at First Horizon. Tennessee based Regional Bank more than 300 locations throughout the south and the southeast which has become one of the hottest points of the country. Listen, i think that it is because the quarter was kind of noisy and the stock had run in advance of the quarter First Horizon delivered inline earnings i get the impression people were thrown off by two things these guys took charges because of changing tax code and on top of that, First Horizon just closed on first largest acquisition, 2. 2 billion of capital bank lets take a closer look with bryan jordan welcome back to mad money. Thank you you predicted there would be a resurgence in lending. Everything you said on our show has panned out what has it meant for First Horizon shareholders it has been good. We have seen a little bit of improvement in our stock price and we just yesterday increased our dividend by 33 . Board voted to increase which is a sign of the growth and profitability and strength in our business but also a bit of a signal that we believe the future of our business and industry is strong and we ought to reward shareholder. Tell us what it brings and tell us about the integration. A lot of times these systems are difficult to integrate and take a couple of quarters to get right. That is exactly right the integration is objective number one for 2018. We have a great group of people who are spending full time if not more than full time working on the plannings and steps to get the transaction integrated and what it will do for us and what it is beginning to do is open up and strengthen our markets outside of tennessee as you recall, we have had a presence in North Carolina for going on 15, 17 years and this strengthens our presence and we pick up a meaningful presence in south florida so it gives us a number of great Growth Markets strong demographically with good household growth, household wages and Dynamic Markets. It gives us a tremendous number of additional opportunities to deliver our products and services and high Growth Markets. I am trying to get people to understand the importance for people who come to your bank for Small Business size loans, medium sized loans are you having people who wouldnt take loans out before who are now courageous and brave enough because they feel the environment has changed . Yes, we are seeing a pick up in lending activity. It is a little bit of a sense of excitement over the last year. Some of it im sure is a roll back in some of the regulatory environments both in Financial Institutions and the broader economy. And we have seen a good bit of excitement with the passage of tax reform in the december time frame. And clearly, the ability of Financial Institutions to lean in a little bit more and make credit available to not only Small Businesses mid size businesses and large businesses, but also consumers i think is going to be a strong tail wind for the economy. Why are some of my wealthier friends all buying land in nashville. What is going on in your state and they are speculators, i hav to admit buy promperty and projects in tennessee. Tennessee is a Dynamic Market there was a blush in the wall street journal. What it means to be in a low cost state middle tennessee has been a dynamic economy for several years. It is driven by a number of factors, health care being one of the leading ones but also entertainment, music and banking. So continuing to grow and grow rapidly. Seen a huge growth when you look at the skyline, you see a shear number of cranes people moving in, and the need for Additional Office space. It is a great opportunity for people to invest in real estate. But also a great place for people to build their businesses not to the exclusion of the rest of tennessee great growth dynamics going on in chattanooga, knoxville. But tennessee is a great Business Environment great taxes. Work and labor laws favorable. We are seeing good growth across the state. It has been remarkable insur insurgence i want to thank bryan jordan chairman of First Horizon. Thank you, sir stick with cramer. You always pay your insurance on time. Tap one little bumper, and up go your rates. What good is having insurance if you get punished for using it . News flash nobodys perfect. For drivers with accident forgiveness, Liberty Mutual wont raise your rates due to your first accident. Switch and you could save 782 on home and auto insurance. Call for a free quote today. Liberty stands with you™ Liberty Mutual insurance. What is better than mad money follow mad money on twitter, instagram. To go oneonone with cramer. I tell people you have to start with an index fund. Announcer get more with guests and go behind the scenes with the most interactive show on television. If you cant explain in three bullets why you are buying a certain stock, dont buy it. Announcer follow mad money today. Can we please stay calm . The market dropped more than two money points top to bottom you have to be a buyer not a seller when we have these intraday dips. But have your shopping lists ready. I like to say theres always a bull market somewhere. I promise to try to find it just for you right here on mad money. Im jim cramer, and i will see im jim cramer, and i will see you tomorrow w e shark tank, where entrepreneurs seeking an investment will face these sharks. If they hear a great idea, theyll invest their own money or fight each other for a deal. This is shark tank. Designed to help businesses attract customers. Hi, sharks. Im scott adams. Hi, sharks. Im josh faherty. And were from sacramento, california. We are the inventors of velocity signs. We are seeking 225,000 in exchange for 15 equity stake in our business