Growing competition put pressure on the Company Target announcing today it will be lowering prices across the board on thousands of units. It took down rifvals walmart and costco who are the winners if there is a winner cant fight a land war in asia who proved that . That napoleon guy. Cant win a price war with the walmart. I dont run target im not anytime soon, but theyre fighting the wrong battle they should fight a pat l on price. On experience. Theyre not going to win this. I was bullish until this news came out now, you have to reevaluate. Walmart will win why . Because they can its not just walmart amazon all of the pressures here. Walmart sold off immediately when that came out its a price war, its amazon thats got this price war against everybody, so theres disrupters thats who you can own its amazon. I look at walmart and say, theyre in serious trouble its because theyre going to be smoked when it comes to the market share with grocery. Grocery is a big part of the business 53 of revenue the margins are going to get smacked. No question. Walmart has, of all the names out there, walmart has the experience with operating on very low margins im not saying these guys are going to make money. Its a price war and youre fighting against the company walmart, who is not afraid to lose money thats not actually really a business that i want to enter into but if you put off, if youre talking costco, target and walmart, if i had to own one, id rather be in walmart because they can compete in this where Something Like a costco is in trouble. A smoke and mirrors show. This whole jet. Com thipg you said they were competing. Walmart is a smoke and mirror show the jet com acquisition was a 100 Revenue Company they bought that to have that splashy headline were going head to head with amazon no question when you start to see the true comps including jet, youre not going to necessarily see. I think thats the key. Clientele that goes to walmart is not the prime member. Fight about who you can win. Walmart can win. 16 market share in food. So even though theres a lot of other people entering the food space, they have a better approach to it i think walmart, you can still buy it they can, the consumer wins. Thats ta big win. Absolutely. Is it binary i dont personally, i dont think it is. I think thats what the market suggests Brian Sullivan does great work with amazon. Theyre not as huge, obviously theyre huge, but in terms of market share, theres still a lot of runway for them is it binary i dont think so necessarily i think there can be multiple winners. I think walmart, if you want to fight that batting, you fit right into walmarts sweet spot. Target should get back to being tar get of five or six years ago. They got away with that. I think a costco can figure it out and walmart can win. When it comes to stocks, maamazon has the edge here bece investors are willing to give amazon the pass on not making money. They dont have to invest as much they can show some sort of profitability. All the shorts get spooked 1,000 name. To keep pace with amazon whole foods or aldi, theyre coming in aggressively to tablg market share for them. But david, this is a stock show you could say Gross Margins can be destroyed, but walmart came back from the abyss. Its up 14 is that a reason to not be a walmart . I think people know theyre going with the best in profess until. In the space so if youre not going with amazon, i think people are starting to decipher the difference between an amazon and walmart. They thought it was only one from the jugular, they dont care about breaking in business even needs to make money. Amazon is no let me ask you guys this. Okay, amazon buys whole foods. You think all of a sudden, whole foods prices are going to be walmart or kroger like no did you see the price cuts whole foods put out there . On select items they had 700 million of operating income year. Whole foods did get back to prime numbers. People are going to sign up and guess what, aldi is going to commit as well they are in walmarts wheel house now when it comes to competition and price. Walmarts going to try to keep up with that going to cost them money theyre going to bring prices down different product though. You go to it is you go to whole foods to buy a craft soda you go to walmart to buy a fanta orange or something. Let me just say thats what i do. The American Public especially in the midwest, ive had a lot of conversations about this with people and weve done Research People are eating healthier. Theyre spending money on food in a different way walmart what works ten years ago, five years ago have you been to walmart lately have you seen the organic foods lately theyre selling off the same stuff. But when you have a competitor coming in, youre a number one player are 18 market share. You have the experience to beat the guys out. Top of the hill can sometimes knock the wolf thats coming up. All right all these retailers. Suffering through this price war. Which would you by if any . If any lets play the game look at kroger today stock was down 7. 5 . Traded 60 million shares typically trades 12. Huge volume day. Why do i bring it up i get kroger is getting their lunch handed to them without question at a certain point on valuation does it make sense for somebody who needs a Distribution Network to look at a krogers for that reason alone to me, that was what its for amazon i like kroger walmart. The only thing thats really unamazonal is home depot tos holding i think its a stock good idea to not jump in, but we hope that the storm is not as bad as they forecast it to be, but if it isnt as bad, home depot, lowes, those are all the kroger key is the fact theyre not getting longer term guidance okay, thats the original question ill give you two reasons to buy walmart. One, because they have omni channel. Secondly, risk reward. Look what happened today we had news come out that was negative for walmart traded down to 78. Bounced right off that didnt close at the highs of the day, but didnt close smack on the lows, so now i know 78 is my stop off point i like walmart grasso. I think theres a bigger danger of walmart stealing amazon clientele than the other way around walmart. Okay. On to the next front of this pricing war gripping America Media stocks the arms race for eyeballs as margins get crushed. Who wins this war . Lets bring in andy serwer good to see you. Wi likewise. What was interesting in terms of the comcast comments made at the conference yesterday is that they were talking about these content providers over the top services willing to cut prices so deeply, theyre offering it at a negative gross margin how can you compete against these kinds of price cuts . Its brutal its a lot parallel. You are in a box look at disney thats something we wanted to talk about pr vid over the demise on the business shift the whole model and tell the board. Then hes got to go out and tell shareholder, were changing it up youre soo right no Pricing Power and content is xh xhottized. Whats the News Business is cnn that different from msnbc, et cetera people are looking one and one together to equal three in terms of content and distribution and looking to shift from traditional distribution to over the top and both of those transitions are hugely, hugely difficult. So, it could be difficult for comcast to compete with the new dish package, few but for disneo they hold the cards in this . More flexibility in pricing . I think they have more than some of the other players, but look at what theyre talking about doing. What iger was talking about wa these two Services First of all, the movie thing isnt going to be ready until 2019 im like, bob, get it faster sports, hes talking about doing next spring. But you know, in both instances, i think there may be an answer, particular with content. Thats read hastings, netflix. I think youre going spend tns of dollars doing this or buy netflix then you have a success or in hastings so its maybe the biggest apple hire of all time market cap at disney is what, 149 billion. Netflix is 70 billion. The its a huge deal shl but iger hasnt been shy b about doing huge deals before. Its like hes watch iing th show reading your mind hes got this espm thing. This is a legit question. Not trying to be a wise guy. How many apps will people tolerate to get their content . If everything is going to that model, is it just going to be is have 32 apps to watch my program. You hope its going pan out youre so right. Im overwhelmed. I have no idea which services, which models are optimal and you know, you hope that the a la carte way of getting content in the future is number one, afford bable and number two, understand bablunderstandae i think were going to be in a tough place for users and consumers. I think thats a really great question good to see you editor and chief of yahoo finance. Grasi think what you bring ot that last question you asked, is it the same thing we felt when we had cable channels and it was 300, 400 channels. I think were just seeing it repeat in a different shape, but i think the content providers at disneys are still buy netflix, still buy and i think comcast i still a buy. People get used to it im used to going to hulu, netflix, amazon for what i want to watch the Younger Generation that likes the avocado toast, they consume content in a whole different way than were used to, so when i was younger, we got the 300 channels of cable and i got used to that millennial generation has no problem using multiple apps. Whos doing the best job in that netflix. Coming up, Hurricane Irma ready to make landfall in florida with life threatening winds. Plus, it is the moment of truth for apple. Will the iphone 8 supercycle the wall streets waiting for finally be here . Much more straig aad hthe whoooo. Looking for a hotel that fits. Your budget . Tripadvisor now searches over. 200 sites to find you the. Hotel you want at the lowest price. Grazi, gino find a price that fits. Tripadvisor. Im vern, the orange money retirement rabbit, from voya. Im the money you save for retirement. Whos he . Hes green money, for spending today. Makes it easy to tell you apart. That, and i am better looking. I heard that. When its time to get organized for retirement, its time to get voya. They save us from gettingones . Lost, getting hungry, and getting tired of places like this. Phones changed everything shouldnt the way pay for them change too . Introducing xfinity mobile. Where you can pay for data by the gig, and share it across all of your lines. No one else lets you do that. See how much you can save when you pay by the gig. Xfinity mobile. Its a new kind of network designed to save you money. Call, visit, or go to xfinitymobile. Com. Welcome back Hurricane Irma is barrelling through the atlantic and heading straight toward florida. Now a category 4 storm with hurricane jose waiting in the wings. Lets get to caylee at cnbc headquarters with the latest its still a very strong category 4 storm, but melissa, it is only two Miles Per Hour below the threshold for category 5. So it is right there and its going to keep its strength as it continues to move to the west. Its moving right in between cuba and the bah hamas and will continue to do so over the next 24 hours before it tabs a turn to the north, thats when we have to watch it go towards south florida. As it moves closer to florida, just over 300 miles away, you can see the hurricanes wind probability. The dark purple, about . This is through the next five days closer to the keys and miami it goes up to really 60 to 70 as early as tomorrow, we are going to have the potential of Tropical Storm force winds for south florida. Early as tomorrow morning. Farther inland, its going to be more like saturday evening but then its going to continue to go up so, tomorrow, conditions will deteriorate. Timing tonight through tomorrow, bahamas and cuba dealing with irma, sunday morning so, before dawn, south florida is going to see landfall from this hurricane then late sunday night into monday, central florida, late monday into tuesday for south georgia then continues to move north. East coast, west coast, weve been saying it all day with the track this is taking, everyone will deal with Hurricane Force winds in florida thank you lets look at the moves in insurer stocks today really getting a bounce after irma was downgraded from the cat 5 status to category 4 also because of the trajectory moved more west, more away from miami, away from the bigger insured loss potentials. Thats when they found some putting here allstate travelers, aig, all making a nice move today just yesterday, the insure etf was on track for its worst week since january 2016 and here, we have a reversal. I think this is exactly to that point of lets all hope this hurricane is not as bad as they once had thought. Or predicted and if thats the case, insurers remain a buy home depot, lowes, remain a sell if you look at the refining squeeze weve seen, valuer o you sell the energy space, but in particular, the refine space it was really, really bad, some days, we as taxpayers, it was some floor there i think going into next week, you probably still have some kind of big in all these names my favorite is chubb i think a lot of wall street firms came out defending the insurers travelers, doesnt have a ton of exposure to florida. So i think in general, it helps to go out a lilt l bit i would look for phm never heard of it its done tremendously well but they have 20 of their sales coming from florida. This is going to delay projects and buying so i would probably take some chips off the table. Bob and steven and tim have been having a debate about rent a cars put out a note yesterday, one of the stocks was this group one automotive, which might be the first time weve mentioned on the show take a look at the stock look at it on valuation. Cheap. Look at the Short Interest pr pretty significant the move its had over the last week, why do i bring it up because if youre looking for a trade, its stocks like this where hertz two and a half months ago that could have oversize moves to the upside this is one that might have that coming up, b irk o tech is on fire, but if you missed the move, weve got a way to catch the rally without getting burned youre watching fast money. Heres what else is coming up on fast and as crude has come a bubbling up, Energy Stocks have had their best week in the month, but theres something in charts that should test taking profits. Well explain. Plus its coming. 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Your bbut as you get older,ing. It naturally begins to change, causing a lack of sharpness, or even trouble with recall. Thankfully, the breakthrough in prevagen helps your brain and actually improves memory. The secret is an ingredient originally discovered. In jellyfish. In clinical trials, prevagen has been shown to improve shortterm memory. Prevagen. The name to remember. What do equifax, chipolte and wells fargo have in common equifax announced the cyber attack yesterday expoguing the data of customers while cowen out with a note saying chipolt ler will never fully recover frm its big health scare and it is wells fargos wen Year Anniversary of the fake account stand, so so far this year, all three have underperformed the s p 500, so are these brands damaged beyond repair . If so, is that the case for these stocks as well damage beyond repair, im not sure of those three, equifax just happening now. L the other two, whats interesting about them is that they had continual problems, so chipol chipoltle had different issues i i think this is a bigger deal than most think for equifax. If im checking credit, how do i know that their database is accurate i would never use them id go to trans union. I think theyre toast. I agree the reason for our downgrade was a survey Andrew Childs is an amazing analyst. He did a survey with all of the deep dives he talks to heres the issue with walmart. The brand is damaged no question about it however, theyve got a new product lawn its going to show data at the end of the month its probably going show basis point improvement, which it does when they launch a product. Thats not longterm sustainable. Probably takes them off the table. Thats a separate question. In my opinion. Final trade steve grasso thats going to see following through in the coming weeks. A lot of people going to the atl. You buy cocacola drink it, too. Guy be safe in south florida. I know theyre watching. Right . I mean, i think we all share that be safe. And kroger for a trade that does it for us here on fast well see you on monday. Options actions starts right after this break stay tuned listen up, heart disease. you too, unnecessary er visits. And hey, unmanaged depression, dont get too comfortable. Were talking to you, cost inefficiencies and data without insights. And fragmented care stop getting in the way of patient recovery and pay attention. Every single one of you is on our list. For those who wont rest until the world is healthier, neither will we. Optum. How well gets done. [car tires screech] [bell rings] stay with me, mr. Parker. When a critical patient is far from the hospital, the hospital must come to the patient. Stay with me, mr. Parker. The at t network is helping First Responders connect with medical teams in near real time. Stay with me, mr. Parker. Saving time when it matters most. Stay with me, mrs. Parker. Thats the power of and. You know what, the gangs all here in new york city while theyre getting ready, heres whats coming up. Well, comes down to a few moments. And apples moment is fast approach wg the release of its new iphone well tell you how to protect your shares while still profiting. Plus thats what biotech stocks are doing and theres one name tha