Climb Channel Solutions Announces New Chief Marketing Officer
GlobeNewswire
Charles Bass promoted to lead Climb’s Global Marketing Organization
Climb Channel Solutions (Climb) has promoted Charles Bass to Chief Marketing Officer. As CMO, he is responsible for overseeing the strategy, planning and development of the company’s global marketing initiatives.
EATONTOWN, N.J., Dec. 14, 2020 (GLOBE NEWSWIRE) -- Climb (Nasdaq: WSTG), a specialty global technology distributor, today announced the internal promotion of Charles Bass to Chief Marketing Officer (CMO). Bass most recently served as Vice President of Alliances and Marketing.
As CMO, Bass will be responsible for overseeing the strategy, planning and execution of Climb's global marketing initiatives. These strategies encompass, global market analysis, vendor procurement and partner enablement, brand management, advertising and promotion, as well as integrated marketing communications in both digital and traditional marketing channels, to bring about profit-enhancements and market-product synergies for the company in the global market. Bass brings more than 20 years of experience in channel marketing and business development to the CMO role.