May 25, 2021
An old saying goes, “if you want to get something done, ask a busy person to do it” — which applies to a local tourism official who also is becoming president of the Blue Ridge Parkway Association.
Jessica Roberts already wears multiple hats, including serving as executive director of the Mount Airy Tourism Development Authority and the Tourism Partnership of Surry County.
Along with spearheading local tourism efforts for the past 17 years, Roberts continues to chair the Piedmont Triad Film Commission based in Winston-Salem, which seeks to lure movie and television productions to Surry and other communities in the region. She has held that position since 2018.