And, in particular, bigger players will be needed in the collaborative push to mainstream circular beauty (Getty Images)
Working in a collaborative and open way will be pivotal in industry’s push to mainstream circular beauty and future-proof business for years to come, says the founder of UK indie brand Beauty Kitchen.
Over the last 18-months, beauty brands – large and small – had drastically scaled up sustainability pledges and action, with many turning to circularity to protect the planet and its people. And UK indie brand Beauty Kitchen was just one example.
Founded in 2014 with the goal of developing a sustainable yet scalable business, Beauty Kitchen was now certified B-Corp and following Cradle to Cradle (C2C) principles, continuing its push to create sustainable formulas and packaging across its entire portfolio. But brand founder Jo Chidley said true impact wouldn’t be possible without wider industry collaboration – a notion her company had been touting for some time.