Explaining the need to leverage the profile of the business, which sells dealer-owned stock bought via the BCA Retail Ready stock acquisition solution, cinch retail director Jason Cranswick told AM: “How you drive customers to that online inventory is critically important. The cost of doing that is equally as challenging as building a consumer platform.
“I’ve been really pleased with the cinch television adverts with Rylan (TV host Rylan Clark-Neal). They’ve resonated with people and that benefits all our dealer partners.
“If this is to prove to be viable to the partners then it’s something that we simply have to promote.