Cigna promotes flexible insurance scheme through new online campaign
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Cigna has launched an online campaign to demonstrate the versatility of its DIY insurance scheme.
The campaign showcases Cigna's DIY Health Plan which offers customers flexibility with up to 128 variations, allowing them to personalise their protection. Mirroring the versatility of the scheme, Cigna has rolled out multiple versions of online videos and display ads, demonstrating how the scheme can meet young consumers' needs in health protection.
Throughout the marketing funnel, the campaign includes three sets of creative executions, encompassing a series of thematic videos, comic-style animations or illustrations, and scenario-based static images. Aimed at driving business leads while optimising the effort with three sets of creatives, the campaign's storytelling is different, but the brand image is consistent across the three paths.