The health-insurance giant Cigna launched a review of its advertising and PR business.
Cigna is seeking to streamline its business by consolidating with a single agency.
The review could mean a loss for its current agencies IPG, Omnicom, and Edelman.
The health-insurance giant Cigna has launched a review of its global marketing business, and it could mean a loss for its current advertising and public-relations firms IPG, Omnicom, and Edelman.
Three people with direct knowledge of the matter said Cigna issued a request for proposal encompassing creative and digital advertising, media planning and buying, PR, brand strategy, and sponsorships.
The sources said Cigna's goal was to consolidate all those responsibilities with a single agency to streamline its ad business and save money.