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One whiff of battered plaice on the seafront, or a sticky bite of candyfloss, is all it takes for most Brits to revert into over-excited children.
Other nations are so sophisticated and adult on their holidays. In the South of France, they promenade along La Croisette in Cannes, splashing out on Rolex and Bulgari. In the UK, we just strip off our stockings, cram ourselves into swimming costumes like beachballs in carrier bags, and rush into the freezing North Sea.
Comedian Susan Calman couldn't wait to get her feet wet on the beach at Great Yarmouth, in her Grand Week By The Sea (C5). 'Yowsers!' she yelped. 'That's a refreshing little paddle.' As she staggered from the water's edge, she was blue from the knees down.