He was the Casanova of Coronation Street, the leery lad with a macho swagger who made a play for every woman he fancied.
As factory boss Mike Baldwin, he spent 30 years locked in a feud over his lust for another man’s wife – an affair that divided the entire country.
And the private life of actor Johnny Briggs, who has died aged 85 after a long illness, was no less racked by scandals over women.
Twice divorced, he bragged of more than 1,000 sexual conquests and suffered repeated humiliations in the news pages for his outspoken sexist attitudes as well as his infidelities.