The chunyun or Spring Festival travel rush for 2024 - the world's largest annual human migration - officially starts on Friday, and is expected to set a new record of 9 billion passenger trips during the 40-day travel peak. From jam-packed transportation hubs to the hustle and bustle seen in markets nationwide, the anticipated booming Chinese New Year holidays are poised to continue the country's steady recovery while ushering in a lively 2024.