Sponsored by Pall CorporationFeb 18 2021
Both ‘Cocktail culture’ and craft whiskey have been surging in popularity as today’s consumers increasingly seek out drinks that blend 'innovation with premium products.'
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There is an expected compound annual growth rate (CAGR) of 6.4% for the overall global whiskey market size over the next five years, according to Grandview Research. Consumers changing preferences and increasing disposable income are driving this growth. Is your business prepared to create high-quality whiskey at the rate of consumer demand?
For example, a clear, glossy appearance and a distinct flavor is what whiskey, in particular, is known for. If your whiskey is cloudy, it alters consumer perception of your product. However, whiskey can appear cloudy in for certain reasons.